gtad Güncel Turizm Araştırmaları Dergisi 2602-3008 Murat BAYRAM 10.32572/guntad.1770368 Tourism (Other) Turizm (Diğer) Tourist Experience, Well-Being, and Behavioral Intention: The Perspectives of Russian and German Tourists Turist Deneyimi, İyi Oluş ve Davranışsal Niyet: Rus ve Alman Turistlerin Perspektifi https://orcid.org/0000-0002-6418-7121 Candar Pelin ANADOLU ÜNİVERSİTESİ https://orcid.org/0000-0002-6127-0691 Mutlu Bayın Dilek https://orcid.org/0000-0002-4109-8847 Aksöz Emre Ozan ANADOLU ÜNİVERSİTESİ 03 27 2026 10 1 302 324 08 22 2025 12 09 2025 Copyright © 2016, Güncel Turizm Araştırmaları Dergisi 2016 Güncel Turizm Araştırmaları Dergisi

The aim of this study is to examine the effects of tourist experience on well-being and its reflections on behavioral intention. The population of the research consists of Russian and German tourists visiting Alanya. Convenience sampling method was adopted as the sampling technique. Data were collected in the most tourist-attracting areas of Alanya, namely Alanya Castle, Red Tower, and Cleopatra Beach. A total of 398 survey forms were collected at the end of the data collection process carried out between August 1 and 15, 2025. The data obtained within the scope of the research were analyzed using the partial least squares (PLS) method within the framework of structural equation modeling (SEM) through SmartPLS software. The research results revealed that the four dimensions of tourist experience (education, aesthetics, entertainment, and escape) have significant and positive effects on both hedonic and eudaimonic well-being. Moreover, both types of well-being positively influenced behavioral intention, although the effect of eudaimonic well-being was found to be stronger.

Bu araştırmanın amacı, turist deneyiminin iyi oluş üzerindeki etkilerini ve bunun davranışsal niyet üzerindeki yansımalarını incelemektir. Araştırmanın evrenini, Alanya’yı ziyaret eden Rus ve Alman turistler oluşturmaktadır. Örnekleme yöntemi olarak kolayda örnekleme yöntemi benimsenmiştir. Veriler, Alanya’nın en yoğun turist çeken noktaları olan Alanya Kalesi, Kızılkule ve Kleopatra Plajı çevresinde toplanmıştır. 1-15 Ağustos 2025 tarihleri arasında yürütülen veri toplama süreci sonunda, toplam 398 anket formu elde edilmiştir. Araştırma kapsamında elde edilen veriler, yapısal eşitlik modellemesi (YEM) çerçevesinde kısmi en küçük kareler (PLS) yöntemi kullanılarak SmartPLS programı ile analiz edilmiştir. Araştırma sonuçları, turist deneyiminin dört boyutunun (eğitim, estetik, eğlence, kaçış) hem hedonik hem de eudaimonik iyi oluş üzerinde anlamlı ve olumlu etkiler yarattığını ortaya koymuştur. Ayrıca her iki iyi oluş türü de davranışsal niyet üzerinde olumlu yönde etkili olmuş, ancak eudaimonik iyi oluşun etkisi daha güçlü bulunmuştur.

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