Yöneticilerin Stratejik Liderlik Davranışlarının Kurumsal İtibar Algısı Üzerine Etkisinde Kurumsal Sosyal Sorumluluğun (KSS) Rolü

Year 2019, Volume: 48 Issue: 1, 64 - 83, 29.05.2019

Seda Kızıl , Atılhan Naktiyok

Abstract

Bu araştırmanın temel amacı, yöneticilerin göstermiş olduğu stratejik liderlik davranışlarının çalışanlarda oluşan kurumsal itibar algısı üzerindeki etkisinde kurumsal sosyal sorumluluğun (KSS) rolünü incelemektir. Araştırmada, 2016 yılında Trabzon’da faaliyet gösteren üç özel hastanede görev yapan 517 çalışandan anket tekniği ile veri toplanmıştır ve bu veriler uygun analizlere tabi tutulmuştur. Araştırma sonucunda yöneticilerin stratejik liderlik davranışlarının çalışanların kurumsal itibar algısını olumlu yönde etkilediği ve KSS faaliyetlerinin stratejik liderlik ile kurumsal itibar arasındaki ilişkide kısmi aracılık rolü üstlendiği belirlenmiştir. 

Keywords

Stratejik liderlik, Kurumsal itibar, Kurumsal sosyal sorumluluk

The Role Of Corporate Social Responsibility In The Effect Of Strategical Leadership On Corporate Reputation Perception

Abstract

The primary aim of this research is to examine the role of corporate social responsibility (CSR) in the effect of strategic leadership behaviors of the executives on corporate reputation perception which develops in employees. In this research, a scale was used to collect data from 517 employees of 3 private hospitals in Trabzon and collected data was analyzed with required statistical analysis. As a result of research it has been determined that strategic leadership behaviors of the executives has a positive effect on corporate reputation perception of the employees and CSR plays a a partial mediating role on the relationship between strategic leadership-corporate reputation. 

Keywords

Strategic leadership, Corporate reputation, Corporate Social Responsibility

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