iicd

İşletme ve İktisat Çalışmaları Dergisi

2147-804X

İlhan ÖZTÜRK

Business Administration

İşletme

Menşe Ülke Kavramının Tüketici Satın Alma İsteği Üzerine Etkisi: Farklı Sektörler Düzeyinde Bir Araştırma

The Impact of the Country of Origin Concept on Consumer Purchase Intention: A Study at the Sectoral Level

https://orcid.org/0000-0001-9161-4961

Yıldırır

Süleyman Can

KARA KUVVETLERİ KOMUTANLIĞI

https://orcid.org/0000-0003-1045-2441

Çatır

İbrahim

ÇANAKKALE ONSEKİZ MART ÜNİVERSİTESİ, ÇANAKKALE SAĞLIK YÜKSEKOKULU

04 29 2026

14 1 1 10 12 08 2025 04 18 2026

2013

İşletme ve İktisat Çalışmaları Dergisi

Bu araştırma, menşe ülke kavramının tüketici satın alma isteği üzerindeki etkilerini incelemektedir. Farklı sektörler düzeyinde gerçekleştirilen bu çalışma, ürünlerin menşe ülkesinin, tüketicinin algıları, tutumları ve satın alma kararları üzerindeki rolünü değerlendirmektedir. Araştırmada, tüketicilerin menşe ülkesine göre ürünleri nasıl değerlendirdiğini anlamak için anketler ve istatistiksel analizler kullanılmıştır. Sonuçlar, menşe ülkeye yönelik kalite algıları, fiyat hassasiyeti ve marka sadakati gibi faktörler üzerinde önemli bir etkiye sahip olduğunu göstermektedir. Ayrıca, farklı sektörlerde tüketici davranışlarının değiştiği ve menşe ülkenin bu dinamikler üzerindeki etkisinin sektörler arasında farklılık gösterdiği sonucuna varılmıştır.

The aim of this study is to examine the effect of the country-of-origin perception on consumers’ purchase intention across different sectors. Within the scope of the research, consumers’ perceptions regarding the country of origin were evaluated through variables such as product expectation and brand/product value. A quantitative research method was employed and data were collected through a survey technique. The obtained data were analyzed using simple linear regression analyses. The findings reveal that the country-of-origin image has a significant effect on consumers’ product expectations and perceived brand/product value. In addition, the magnitude of these effects differs across sectors. These results indicate that the country-of-origin image is an important factor influencing consumer purchasing behavior.

Menşe ülke Tüketici satın alma isteği Tüketici davranışı

Country of origin Consumer willingness to purchase Consumer behavior

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