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The Influence of Corporate Social Responsibility on Customer Perspective in Private Universities

Yıl 2015, Cilt: 5 Sayı: 1, 257 - 263, 01.03.2015

Öz

The goals of organizations, despite maximization of profits should be directed at satisfying customers, particularly with respect to societal values, purposeful and strategic business gains. Previous studies have been on enhancing the financial gains without adequate prospects for corporations’ responsiveness to their operational environment and customers. However, there are no substantial empirical studies on the influence of organizations corporate exercises, perceptions, and responsibility to those of customers’ satisfactions, principally when considered in the context of Private Universities (PUs). In this paper therefore, the effects of organization’s corporate social responsibility (CSR) on customer perspective (CP) was investigated with respect to Yemen’s PUs and Higher Education Institutions. A structured questionnaire using Partial Least Square-Structural Equation Modeling methodology was used for data collection; respondents were top-management staffs from these organizations. Results revealed that CSR has a positive influence on the Customer Perception of Yemen’s PUs. This study therefore justified the support and contribution to the dearth of knowledge on the impacts of CSR on organisational CP.

Yıl 2015, Cilt: 5 Sayı: 1, 257 - 263, 01.03.2015

Öz

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Ayrıntılar

Diğer ID JA39SJ36UK
Bölüm Araştırma Makalesi
Yazarlar

Fahmi Fadhl Al-hosaini Bu kişi benim

Saudah Sofian Bu kişi benim

Yayımlanma Tarihi 1 Mart 2015
Yayımlandığı Sayı Yıl 2015 Cilt: 5 Sayı: 1

Kaynak Göster

APA Al-hosaini, F. F., & Sofian, S. (2015). The Influence of Corporate Social Responsibility on Customer Perspective in Private Universities. International Journal of Economics and Financial Issues, 5(1), 257-263.
AMA Al-hosaini FF, Sofian S. The Influence of Corporate Social Responsibility on Customer Perspective in Private Universities. IJEFI. Mart 2015;5(1):257-263.
Chicago Al-hosaini, Fahmi Fadhl, ve Saudah Sofian. “The Influence of Corporate Social Responsibility on Customer Perspective in Private Universities”. International Journal of Economics and Financial Issues 5, sy. 1 (Mart 2015): 257-63.
EndNote Al-hosaini FF, Sofian S (01 Mart 2015) The Influence of Corporate Social Responsibility on Customer Perspective in Private Universities. International Journal of Economics and Financial Issues 5 1 257–263.
IEEE F. F. Al-hosaini ve S. Sofian, “The Influence of Corporate Social Responsibility on Customer Perspective in Private Universities”, IJEFI, c. 5, sy. 1, ss. 257–263, 2015.
ISNAD Al-hosaini, Fahmi Fadhl - Sofian, Saudah. “The Influence of Corporate Social Responsibility on Customer Perspective in Private Universities”. International Journal of Economics and Financial Issues 5/1 (Mart 2015), 257-263.
JAMA Al-hosaini FF, Sofian S. The Influence of Corporate Social Responsibility on Customer Perspective in Private Universities. IJEFI. 2015;5:257–263.
MLA Al-hosaini, Fahmi Fadhl ve Saudah Sofian. “The Influence of Corporate Social Responsibility on Customer Perspective in Private Universities”. International Journal of Economics and Financial Issues, c. 5, sy. 1, 2015, ss. 257-63.
Vancouver Al-hosaini FF, Sofian S. The Influence of Corporate Social Responsibility on Customer Perspective in Private Universities. IJEFI. 2015;5(1):257-63.