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The Social Capital and Firm Performance: Evident from Indonesia Small businesses

Yıl 2016, Cilt: 6 Sayı: 7, 47 - 50, 01.10.2016

Aluisius Hery Pratono Ruswiati Surya Saputra Jatie K. Pudjibudojo

Öz

This study aims to contribute to the social capital theory through examining the direct impact of social capital and moderating impact of marketing capability on firm performance. This study proposes a structural equation model and tests the hypothesis through generalized structured component analysis (Gesca) with random survey on small medium enterprises in Indonesia. The approach allows to analysis the ellement of social capital: network, trust and cognitive as well as the ellements of marketing capability: pricing capability, product development, and marketing communication. The result indicates the social capital and marketing capability provide complementary effect to the firm performance.

Anahtar Kelimeler

social capital firm performance marketing capability

Yıl 2016, Cilt: 6 Sayı: 7, 47 - 50, 01.10.2016

Aluisius Hery Pratono Ruswiati Surya Saputra Jatie K. Pudjibudojo

Öz

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA73ZK95BS
Bölüm Araştırma Makalesi
Yazarlar

Aluisius Hery Pratono Bu kişi benim

Ruswiati Surya Saputra Bu kişi benim

Jatie K. Pudjibudojo Bu kişi benim

Yayımlanma Tarihi 1 Ekim 2016
Yayımlandığı Sayı Yıl 2016 Cilt: 6 Sayı: 7

Kaynak Göster

APA Pratono, A. H., Saputra, R. S., & Pudjibudojo, J. K. (2016). The Social Capital and Firm Performance: Evident from Indonesia Small businesses. International Journal of Economics and Financial Issues, 6(7), 47-50.
AMA Pratono AH, Saputra RS, Pudjibudojo JK. The Social Capital and Firm Performance: Evident from Indonesia Small businesses. IJEFI. Ekim 2016;6(7):47-50.
Chicago Pratono, Aluisius Hery, Ruswiati Surya Saputra, ve Jatie K. Pudjibudojo. “The Social Capital and Firm Performance: Evident from Indonesia Small Businesses”. International Journal of Economics and Financial Issues 6, sy. 7 (Ekim 2016): 47-50.
EndNote Pratono AH, Saputra RS, Pudjibudojo JK (01 Ekim 2016) The Social Capital and Firm Performance: Evident from Indonesia Small businesses. International Journal of Economics and Financial Issues 6 7 47–50.
IEEE A. H. Pratono, R. S. Saputra, ve J. K. Pudjibudojo, “The Social Capital and Firm Performance: Evident from Indonesia Small businesses”, IJEFI, c. 6, sy. 7, ss. 47–50, 2016.
ISNAD Pratono, Aluisius Hery vd. “The Social Capital and Firm Performance: Evident from Indonesia Small Businesses”. International Journal of Economics and Financial Issues 6/7 (Ekim 2016), 47-50.
JAMA Pratono AH, Saputra RS, Pudjibudojo JK. The Social Capital and Firm Performance: Evident from Indonesia Small businesses. IJEFI. 2016;6:47–50.
MLA Pratono, Aluisius Hery vd. “The Social Capital and Firm Performance: Evident from Indonesia Small Businesses”. International Journal of Economics and Financial Issues, c. 6, sy. 7, 2016, ss. 47-50.
Vancouver Pratono AH, Saputra RS, Pudjibudojo JK. The Social Capital and Firm Performance: Evident from Indonesia Small businesses. IJEFI. 2016;6(7):47-50.