This paper presents the sub results of our research project. The surveys carried out
in 2013 with the help of standardised questionnaire. We received 956
questionnaires in the course of the domestic data registration, not continuing
representative, national sampling. The object of the research was to recognise the
consumers' opinion about wellness, their attitude towards the question of the
health conservation. We analysed the expenses devoted to the health conservation,
and the different kind of activities which has important role in health conservation
according to consumers’ opinion. We examined which concepts, which service
elements the people enclose to the wellness, what kind of factors influence them
in the course of the selection of a wellness service. We hope the results can help
for the service providers of domestic health tourism and wellness in their work to
make well targeted marketing activities.
Diğer ID | JA53CY54KV |
---|---|
Bölüm | Makaleler |
Yazarlar | |
Yayımlanma Tarihi | 1 Aralık 2014 |
Yayımlandığı Sayı | Yıl 2014 Cilt: 6 Sayı: 2 |