INTERESTS AND OPİNİONS OF THE SOCİETY ON HEALTH NEWS AND PROGRAMS: A SAMPLE STUDY İN TRABZON

Abstract

Health journalism can be defined as the sharing of all kinds of health-related information, practice and development both in printed and visual media to raise public awareness. However, this sharing in health publications or news has the potential to affect the followers either positively or negatively. This study was conducted to measure the perception and effectiveness of health news and radio and TV programs on society. The study was carried out on the selected samples in Trabzon universe. The scale developed by Bostan was used and its validity was verified by exploratory factor analysis and its reliability was determined. The data was analyzed using frequency and significance tests in the SPSS program.

In print and visual media, it has been understood that audiences or readers are more likely to follow news about cancer and seasonal illnesses, as well as healthy lifestyles and innovations in healthcare. People found the health news and publications reasonably clear and effective, but not reliable enough. It was found that the confidence index of high school educated people was higher than those of other groups who had higher education levels. In other words, as the level of education increased, the confidence index decreased. Accordingly, it was suggested that the Ministry of Health should conduct a study to follow such publications and programs and make explanations when necessary.

Keywords

• News,Journalism,Health,Patient

References

1. [1] Dursun, Ç. The drawbacks of the statement: “The News is the Mirror of Truth”. (“Haber Gerçeğin Aynasıdır” Benzetiminin Sakıncaları.) (Compiled by Sevda Alakuş). Thinking about news and journalism. (2nd edition). Istanbul: IPS Communications Foundation Publications, 71-90, 2005.
2. [2] Girgin, A., Printed Press Release. (Yazılı Basında Haber.) 2nd Edition. İstanbul: İnkılap Publishing House, 2003.
3. [3] Uğurlu, F., and Öztürk, Ş., Television Journalism in Turkey. (Türkiye’de Televizyon Haberciliği.) Konya: Tablet Bookstore, 2006.
4. [4] Bülbül, R., News Anatomy and Basic Approaches. (Haberin Anatomisi ve Temel Yaklaşımlar ) Ankara: Nobel Publication Distribution, 2001.
5. [5] Erdoğan G., Expert Journalism Practices of Culture and Arts Journalism in Mainstream and Idea Journals in National Print Media. (Ulusal Yazılı Basında Uzman Gazetecilik Kültür Sanat Haberciliğinin Ana Akım ve Fikir Gazetelerindeki Uygulamaları.) Unpublished PhD Thesis, Izmir: Ege University Social Sciences Institute, 2007.
6. [6] Küçükyılmaz, M. M, and Çopur, H., International Journalism in Turkish Press: A Critical Approach. (Türk Basınında Dış Habercilik: Eleştirel Bir Yaklaşım.) Issue: 35 / Naci Bostanci Special Issue-Fall / 121, 2012.
7. [7] Çağlar Ş., Health News Reporting. (Sağlık Haberciliği.) Istanbul University Communication Faculty, Magazine Issue, 23, pp. 111-115, 2005.
8. [8] Tunçel, M. Vuran Doğan Ö. and Çobaner, A. A., Understanding the View of the Media to the Performance System: A Research on Health News on Performance. (Performans Sistemine Medyanın Bakışını Anlamak: Performans Konulu Sağlık Haberleri Üzerine Bir Araştırma.) Performance and Quality 1, S, 9-118, 2012.

9. [9] Kaya, A., Yüksel, E. and Öğüt, P., "Miracle Therapy" in Health News. (Sağlık Haberlerinde “Mucize Tedavi”ler) Selçuk University Communication Faculty Academic Journal, Volume 7, Number 2 49-64, 2012.
10. [10] Birsen, Ö. and Öztürk, A. G. Ş. Y., Healthcare News from the point of Consumer Culture. (Tüketim Kültürü Çerçevesinden Sağlık Haberleri.) Akademik Bakış Dergisi, Number, 26. P. 1-21, 2011.
11. [11] Hülür, A. B., Health Communication, Media and Ethics: Analysis of a Health News. (Sağlık İletişimi, Medya ve Etik: Bir Sağlık Haberinin Analizi.) Celal Bayar University Journal of Social Sciences, number, 1, S, 155-178, 2016.
12. [12] Erdoğan İ, Monopolization, Media and Media Practices. (Tekelleşme, Medya ve Medya Pratikleri.) Journal of Society and Physicians. s. 417-424, 2002.
13. [13] Demir, M., The Impact of Published Health News on Public Opinion. (Yazılı Basında Yayınlanan Sağlık Haberlerinin Kamuoyuna Etkisi.) Unpublished PhD Thesis, Ege University Social Sciences Institute (2008).
14. [14] Öz, E., Health literacy, "Health literacy in the eyes of the health journalist"( Sağlık Okuryazırlığı, “Sağlık Habercisinin Gözünden Sağlık Okuryazarlığı”) (Editors, Filiz Yıldırım, Alev Keser). Ankara University Faculty of Health Sciences Publication No: 3, S, 91-99, 2015.
15. [15] Sezgin, D., Understanding Health Literacy. (Sağlık Okuryazarlığını Anlamak.) Galatasaray University Communication Journal, No. 3, pp. 73-91, 2013.
16. [16] Çınarlı, İ., "The Role of Strategic Health Communication in the Medicalization of Health".(“Stratejik Sağlık İletişiminin Sağlığın Tıbbileştirilmesindeki Rolü”.) Communication Theory and Research Journal, Issue, 4, S. 203-216, 2016.
17. [17] Yıldız, İ. and Nural İ. T., "National Print Media Buying Formats in place of the Year 2012 in Health News Turkey and Disclosure Levels (Haberturk, Hurriyet, Mail, Sabah, National Daily newspaper samples)." ("Türkiye’de 2012 Yılında Sağlık Haberlerinin Ulusal Yazılı Basında Yer Alış Biçimleri Ve Bilgilendirme Düzeyleri (Habertürk, Hürriyet, Posta, Sabah ve Sözcü Gazeteleri Örneği)." Journal of Social Sciences, Issue, 2, pp. 122-141, 2015.
18. [19] Baş, T., "Questionnaire: How to Prepare, Implement, Evaluate Questionnaire".(“Anket: Anket Nasıl Hazırlanır, Uygulanır, Değerlendirilir?”.), Seçkin, 5th Edition, Ankara, 2008.
19. [20] Şencan, H., Reliability and Validity in Social and Behavioral Measurements. (Sosyal ve Davranışsal Ölçümlerde Güvenilirlik ve Geçerlilik.), Seçkin, Ankara, 2005.
20. [21] Albayrak, A. S., Applied Multivariate Statistical Techniques. (Uygulamalı Çok Değişkenli İstatistik Teknikleri.) Ankara: Asil Broadcast Ditribution, 2006.