The Efficacy of SEO as a Strategic Marketing Tool for Brand Promotion and Product Advertising

Year 2024, Volume: 7 Issue: 1, 73 - 85, 13.06.2024

Dana Kospay

https://doi.org/10.53508/ijiam.1279230

Abstract

This article is devoted to the study of the role of SEO optimization in the promotion of the company's brand and products on the market. The purpose of the study is to study the effectiveness of using SEO in promoting the company's brand and products on the net. The main directions and ideas of the work consist in the analysis of SEO methods, consideration of examples of successful practice in various business sectors and identification of the main factors affecting the effectiveness of SEO. The scientific and practical significance of the work is to identify the features of using SEO to promote the company's brand and products on the Internet and to establish the effectiveness of various methods of SEO in practice. The research methodology includes an analysis of the literature, consideration of the stages of the implementation of the tool and a comparative analysis of SEO methods. The main results and analysis of the work show that the use of SEO is an effective way to promote the company's brand and products on the Internet, and to achieve maximum efficiency, it is necessary to take into account the specifics of the business and the audience, as well as constantly monitor changes in search engine algorithms. The value of the conducted research lies in the development of theoretical knowledge about the effectiveness of SEO for the promotion of the company's brand and products on the Internet, as well as in the practical application of the research results in the development and implementation of SEO strategies in various business sectors.

Keywords

SEO, Browser, Keywords, Links, Website, Promotion

References

• Ashwini Dalvi and Riya Saraf. Inspecting engineering college websites for effective search engine optimization. In 2019 International Conference on Nascent Technologies in Engineering (ICNTE), pages 1–5. IEEE, 2019.
• Neelova N Sembook. Enciklopediya poiskovogo prodvizheniya ingate [sembook. encyclopedia of search engine promotion ingate]. SPb.: Piter, 2014.
• Mary Scarborough Mitch Meyerson. Internet Marketing Basics. Everything you need to know to set up store online. MIF, 2014.
• K Manning and P Ragkhavan. Schuetze kh. vvedenie v informatsionnyy poisk.[introduction to information search.]. 2014.
• Cristian Gabriel Fartinescu, Mihai Octavian Popescu, Claudia Laurenta Popescu, and Anca-Simona Deaconu. Quality analysis of an educational website in terms of search engine optimization (seo) analysis subject: The website of the faculty of electrical engineering (www.electro.pub.ro). In 2015 9th International Symposium on Advanced Topics in Electrical Engineering (ATEE), pages 1–4, 2015.
• Samedin Krrabaj, Fesal Baxhaku, and Dukagjin Sadrijaj. Investigating search engine optimization techniques for effective ranking: A case study of an educational site. In 2017 6th Mediterranean conference on embedded computing (MECO), pages 1–4. IEEE, 2017.
• Hung-Jia Tsuei, Wei-Ho Tsai, Fu-Te Pan, and Gwo-Hshiung Tzeng. Improving search engine optimization (seo) by using hybrid modified mcdm models. Artificial Intelligence Review, 53:1–16, 2020.
• Mayank Nagpal and J Andrew Petersen. Keyword selection strategies in search engine optimization: how relevant is relevance? Journal of retailing, 97(4):746–763, 2021.
• Chaitanya Vyas. Evaluating state tourism websites using search engine optimization tools. Tourism management, 73:64–70, 2019.
• Jose Ramon Saura. Using data sciences in digital marketing: Framework, methods, and performance metrics. Journal of Innovation & Knowledge, 6(2):92–102, 2021.
• D. Ivanov. Sembook. Promotion of portals and online stores. Peter, 2014.
• Zoe Lee and Iain Davies. Nonprofit brand and managing nonprofit rebranding strategy. In Charity Marketing, pages 46–58. Routledge, 2021.
• SEORU. Seowiki. https://seo.ru/seowiki/