Yıl 2020, Cilt 7 , Sayı 2, Sayfalar 247 - 268 2020-12-05

Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size
Türkiye’deki Belediyelerin Facebook Kullanımı: Siyasi Parti, Bölge ve Büyüklük Ekseninde Farklılıklar

Esra BOZKANAT [1]


Social network sites have changed the ways that all institutions, including municipalities, communicate and engage with their constituents. Also wanting to make use of their many advantages, municipalities use social media as an engagement tool. This study examines how municipalities in Turkey use their Facebook pages to engage with the public and how their engagement differs based on political party, region, and size. The descriptive results reveal that municipalities in Turkey only make use of half of the advantages offered by social media. Statistical analyses indicate there to be a significant difference by political party, geographical region, size of municipalities. One of the more significant findings of the study is that the more municipalities employ engagement strategies, the more followers on Facebook they attract. Moreover, metropolitan municipalities are more efficient at managing their Facebook page, sharing news links and press releases more often than other municipalities. Based on the findings, the study suggests that managing a Facebook page requires greater professional insight and public relations knowledge.
Sosyal ağ siteleri, belediyeler dahil tüm kurumların hedef kitleleri ile iletişim kurma ve etkileşim kurma yöntemlerini değiştirdi. Belediyeler, sosyal medyanın birçok avantajından yararlanarak onu bir ilişki kurma aracı olarak kullanmaktadırlar. Bu çalışma, Türkiye'deki belediyelerin kitlelerle etkileşim kurmak için Facebook sayfalarını nasıl kullandıklarını ve ilişki kurma düzeylerinin siyasi parti, bölge ve büyüklüğe göre nasıl farklılaştığını incelemektedir. Sonuçlar, Türkiye'deki belediyelerin sosyal medyanın sunduğu avantajların yalnızca yarısından yararlandığını ortaya koymaktadır. İstatistiksel analizler, siyasi parti, coğrafi bölge ve belediyelerin büyüklüklerine göre kullanımda önemli bir farklılık olduğunu göstermektedir. Çalışmanın en önemli bulgularından biri, belediyelerin katılım stratejilerini ne kadar çok kullanırlarsa Facebook'ta o kadar çok takipçi çekiyor olmalarıdır. Dahası, büyükşehir belediyeleri Facebook sayfalarını yönetme, haber bağlantılarını ve basın açıklamalarını paylaşma konusunda diğer belediyelere göre daha verimlidir. Bulgulara dayanarak çalışma bir Facebook sayfasını yönetmenin önemli ölçüde profesyonel içgörü ve halkla ilişkiler bilgisi gerektirdiğini göstermektedir.
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Birincil Dil en
Konular Sosyal
Bölüm Makaleler
Yazarlar

Orcid: 0000-0002-6050-2550
Yazar: Esra BOZKANAT (Sorumlu Yazar)
Kurum: KIRKLARELİ ÜNİVERSİTESİ
Ülke: Turkey


Tarihler

Yayımlanma Tarihi : 5 Aralık 2020

Bibtex @araştırma makalesi { ilef822773, journal = {Ankara Üniversitesi İlef Dergisi}, issn = {2148-7219}, eissn = {2458-9209}, address = {}, publisher = {Ankara Üniversitesi}, year = {2020}, volume = {7}, pages = {247 - 268}, doi = {10.24955/ilef.822773}, title = {Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size}, key = {cite}, author = {Bozkanat, Esra} }
APA Bozkanat, E . (2020). Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size . Ankara Üniversitesi İlef Dergisi , 7 (2) , 247-268 . DOI: 10.24955/ilef.822773
MLA Bozkanat, E . "Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size" . Ankara Üniversitesi İlef Dergisi 7 (2020 ): 247-268 <https://dergipark.org.tr/tr/pub/ilef/issue/58088/822773>
Chicago Bozkanat, E . "Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size". Ankara Üniversitesi İlef Dergisi 7 (2020 ): 247-268
RIS TY - JOUR T1 - Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size AU - Esra Bozkanat Y1 - 2020 PY - 2020 N1 - doi: 10.24955/ilef.822773 DO - 10.24955/ilef.822773 T2 - Ankara Üniversitesi İlef Dergisi JF - Journal JO - JOR SP - 247 EP - 268 VL - 7 IS - 2 SN - 2148-7219-2458-9209 M3 - doi: 10.24955/ilef.822773 UR - https://doi.org/10.24955/ilef.822773 Y2 - 2020 ER -
EndNote %0 Ankara Üniversitesi İlef Dergisi Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size %A Esra Bozkanat %T Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size %D 2020 %J Ankara Üniversitesi İlef Dergisi %P 2148-7219-2458-9209 %V 7 %N 2 %R doi: 10.24955/ilef.822773 %U 10.24955/ilef.822773
ISNAD Bozkanat, Esra . "Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size". Ankara Üniversitesi İlef Dergisi 7 / 2 (Aralık 2020): 247-268 . https://doi.org/10.24955/ilef.822773
AMA Bozkanat E . Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size. Ankara Üniversitesi İlef Dergisi. 2020; 7(2): 247-268.
Vancouver Bozkanat E . Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size. Ankara Üniversitesi İlef Dergisi. 2020; 7(2): 247-268.
IEEE E. Bozkanat , "Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size", Ankara Üniversitesi İlef Dergisi, c. 7, sayı. 2, ss. 247-268, Ara. 2020, doi:10.24955/ilef.822773