MARKET ACCESS FOR LOCAL GEOGRAPHICAL INDICATIONS AND MARKETING GI PRODUCTS: THE METRO EXAMPLE

Abstract

This paper explores how the trend towards locality, transparency and geographically indicated products in the food industry reflects a shift towards conscious consumerism and how it transforms food marketing industry. There has been a paradigm shift in consumer preferences, with a growing emphasis on obtaining information about the quality, origin, and production methods of food. There is mounting pressure on food companies to provide information about their products. Studying the industrialization of geographical indications requires an exploration of how this phenomenon impacts local economies, traditional production methods, and the overall sustainability of the products in question.

Keywords

• Industrial Policy
• General Regional Economics
• Sustainable Developmen
• Agricultural Markets and Marketing
• Cooperatives
• Agribusiness

References

1. Adebola, T. (2022). The legal construction of geographical indications in Africa. JWIP, 1–, 1.
2. Agostino M & Trivieri F. (2014). Geographical indication and wine exports. An empirical investigation considering the major European producers. Food Policy 46:22–36.
3. Baker et al., (2018). What drives political commitment for nutrition? A review and framework synthesis to inform the United Nations Decade of Action on Nutrition, BMJ Glob. Health, 3 (1) (2018), Article e000485
4. Barber, B. (1995). Jihad vs. McWorld: How Globalism and Tribalism are Reshaping the World.
5. Barjolle, D. & Sylvander, B. & Thévenod-Mottet, E. (2011). Public policies and geographical indications. Labels of origin for food: Local development, global recognition, pp. 92-105.
6. Bramley, C., Biénabe, E., and Kirsten, J. (2009). “The economics of geographical 2009. Indications: towards a conceptual framework for geographical indication research in developing countries,” in The Economics of Intellectual Property Suggestions for Further Research in Developing Countries and Countries with Economies in Transition (Geneva: WIPO), 109–143.
7. Bramley, C., and Kirsten, J. F. (2007). Exploring the economic rationale for protecting geographical indicators in agriculture. Agreko 46, 47–71.
8. Chabrol, D., Mariani, M., and Sautier, D. (2017). Establishing geographical indications without state involvement? Learning from case studies in Central and West Africa. World Dev. 98, 68–81.

9. Coombe R. and Aylwin, N. (2011). ‘Bordering Diversity and Desire: Using Intellectual Property to Mark Place-Based Products,’ 43 SAGE J ENV’T & PLAN A: ECON & SPACE 2027.
10. Das, K. (2010). Prospects and challenges of geographical indications in India. The Journal of World Intellectual Property, 13(2), 148–201.
11. Davies, I. (1998). The protection of geographic indications. Journal of Brand Management, 6(1), 63–67.
12. Duvaleix-Treguer S, Emlinger C, Gaigne C, Latouche K (2021) Geographical indications and trade: firm level evidence from the French cheese industry. Food Policy 102:102118.
13. Faria, L.E. & Oliveira, R.S. & Santos, N. (2012). Propriedade Industrial: Indicações Geográficas – an origem do produto como diferencial de qualidade e diversidade para inovação no agronegócio brasileiro. Propriedade Intelectual na Agricultura, pp. 289-310
14. Gangjee, D. (2012). Relocating the Law of Geographical Indications (Cambridge University Press).
15. Gangjee, Dev S. (2011). Relocating Geographical Indications. Cambridge Intellectual Property and Information Law Series.
16. Hanekom, J., Barker, R. (2016). Theoretical criteria for online consumer behaviour: web-based communication exposure and internal psychological behavioural processes approaches. Communicatio, 42(1), 75–99.
17. Henchion M, Mcintyre B (2000). Regional imagery and quality products: the Irish experience. Br Food J 102(8):630–644.
18. Higgins, D. (2018). Brands, Geographical Origin, and the Global Economy: A History from the Nineteenth Century to the Present (Cambridge University Press).
19. Hoang, G., & Nguyen, T. T. (2020). Geographical indications and quality promotion of agricultural products in Vietnam: An analysis of government roles. Development in Practice, 30(4), 513–522.
20. Huysmans, M. (2022). Exporting protection: EU trade agreements, geographical indications, and gastronationalism. Review of International Political Economy, 29(3), 979–1005.
21. Huysmans M (2020) Exporting protection: EU trade agreements, geographical indications, and gastronationalism. Rev Int Polit Econ 29:979–1005.
22. Jena, P. R., Ngokkuen, C., Rahut, D. B., and Grote, U. (2015). Geographical Indication protection and rural livelihoods: insights from India and Thailand. Asian Pac. Econ. Literat. 29, 174–185.
23. Jena, P. R., and Grote, U. (2010). Changing institutions to protect regional heritage: a case for geographical indications in the Indian agrifood sector. Dev. Policy Rev. 28, 217–236.
24. Josling, T. 2006. The War on Terroir: Geographical Indications as a Transatlantic Trade Conflict, Journal of Agricultural Economics, 57 (3):337–363.
25. Kamperman Sanders, A. (2010). Incentives for and protection of cultural expression: Art, trade, and geographical indications. The Journal of World Intellectual Property, 13(2), 81–93.
26. Kireeva, I., O’Connor, B. (2010a). Geographical indications and the TRIPS agreement: What protection is provided to geographical indications in WTO members? The Journal of World Intellectual Property, 13(2), 275–303.
27. Marcoz EM, Melewar TC, Dennis C (2016). The value of region of origin, producer, and protected designation of origin label for visitors and locals: the case of Fontina cheese in Italy. Int J Tour Res 18(3):236–250.
28. Marie-Vivien, D. (2008). From plant variety definition to geographical indication protection: A search for the link between basmati rice and India/Pakistan. The Journal of World Intellectual Property, 11(4), 321–344.
29. Mendes, P.P.M. & Antoniazzi. L. (2012). O uso das indicaçoes geográficas como instrumento de proteçao e desenvolvimento da agricultura brasileira. Propriedade Intelectual na Agricultura, pp. 343-366
30. Mengistie, G., and Blakeney, M. (2016). Geographical indications in Africa: opportunities, experiences, and challenges. Eur. Intellect. Propert. Rev. 38, 290–306.
31. Sautier, D. & Biénabe, E. & Cerdan, C. (2011). Geographical indications in developing countries. Labels of origin for food: Local development, global recognition, pp. 138-153.
32. Schechter, F. I. (1925). “The historical foundations of the law relating to trademarks.” New York: Columbia University Press.
33. Shaver, L. (2010). Intellectual property, innovation, and development: The access to knowledge approach. Access to knowledge in Brazil, pp. 1-12.
34. Simatupang, T. H. (2023). 3 Langkah Perlindungan Indikasi Geografis Sebagai Bagian Dari Kekayaan Intelektual Komunal Melalui Perluasan Konsep Defensive Dan Positive Protection. Jurnal Penelitian Hukum De Jure, 23(1), 101.
35. Sorgho Z., Larue B. (2018). Do geographical indications really increase trade? A conceptual framework and empirics. J Agric Food Ind Organ.
36. Swinburn et al., (2013). INFORMAS (International Network for Food and Obesity/non‐communicable diseases Research, Monitoring and Action Support): overview and key principles, Obes. Rev., 14 (2013), pp. 1-12.
37. Sylvander, B., and Gilles A. (2007). WP3 Report: Conceptual Synthesis – Task 1. Strengthening International Research on Geographical Indications (SINER-GI) project.
38. Teuber, R. (2011). “Protecting Geographical Indications: lessons learned from the economic literature,” in Proceedings of the EAAE Congress No. 726-2016-50090, Zurich.
39. Tregear, A. & Giraud, G. (2011). Geographical indications, consumers, and citizens. Labels of origin for food: Local development, global recognition, pp. 63-74.
40. Trentini, F. (2006). Denominação de Origem: elemento fundamental às atuais empresas rurais. Faculdade de Direito, Universidade de São Paulo, (2006), Doctoral Thesis.
41. Turner et al., (2018). Concepts and critical perspectives for food environment research: a global framework with implications for action in low-and middle-income countries, Global Food Secur., 18 (2018), pp. 93-101