Compilation of Iran Sport Tourism Strategy (SWOT)

Yıl 2018, Cilt: 6 Sayı: 2, 182 - 190, 22.06.2018

Shahla Naghıbı Mina Hakakzadeh Mohammad Ebrahim Razaghı

Öz

The purpose of this research was to formulate a strategy of sport tourism in Iran as a
prominent player in sport tourism. The method of doing research was mixed in a series of
phenomenological approaches, and in the following cases, a compilation strategy was used.
The statistical population of qualitative and quantitative research section of Iranian sport
tourism association was ten people. The present sample was selected as theoretical saturation
and snowball sampling. For gathering data from the form of systematic survey here applied
(that was created from detailed library study and had general questions about tourism and the
whole status of the area) had two kinds of qualitative and quantitative questions that were
assessed suitably before questioning from content and visual validity point of view.
Analyzing survey data in the first section was done as coding strengths, weaknesses and
opportunities and threats according to the mentioned frequency rate and coefficients of the
experts, strategic situation was defined and related strategies were edited the findings show
that growing and structural strategies should be in development axis of Iran sport tourism.
According to these results and indices, we can probably enhance Iran tourism strategic
attractions.

Anahtar Kelimeler

strategic management, tourism, expert, Iran

Kaynakça

• Abbasi H, Khanmoradi S, Eydi H, Rasekh N (2016). Quantitative Strategic Planning of General Office of Sports and Youth in Regard to Championship Sport Using QSPM in Kermanshah. International Journal of Sports Science, 6(2), 36-45.
• Andrades L, Dimanche F (2017). Destination competitiveness and tourism development in Russia: Issues and challenges. Tourism Management, 62, 360-376.
• Akhoondi L, Danehkar A, Arjamandi R, Shabanali Fami H (1025). Site Selection Appropriate Zones for Sport Tourism in Mountain Areas A Case Study: Karaj-Chalous Road, Journal of Natural Environment, 68, 331-334.
• Buning RJ, Gibson HJ (2016). The role of travel conditions in cycling tourism: implications for destination and event management. Journal of Sport & Tourism, 20(3-4), 175-193.
• Gilani SRM, Kazemi M, Asadi H, Samadzadeh GR, Atashpanjeh AR (2014). Market segmentation of sport tourism in Iran for foreign tourists regarding culture and modeling of target market. Asian Journal of Research in Marketing, 3(6), 192-200.
• Grix J, Brannagan PM (2016). Of mechanisms and myths: conceptualizing states’ “soft power” strategies through sports mega-events. Diplomacy & statecraft, 27(2), 251-272.
• Kartakoullis NL, Karlis G (2002). Developing Cyprus as a sport tourism destination: the results of a SWOT analysis. Journal of Sport Tourism, 7(4), 3-17.
• Karlis G (2006). The future of leisure, recreation, and sport in Canada: A SWOT for smallsized enterprises. The sport journal, 9(2), 60-69. Kim W, Jun HM, Walker M, Drane D (2015). Evaluating the perceived social impacts of hosting large-scale sport tourism events: Scale development and validation. Tourism Management, 48, 21-32.
• Liu X, Zhang Y (2016). SWOT Analysis on the Development of China's Sports Industry in the Era of Negative Interest Rate. Hubei Sports Science, 3, 008.
• Lepp A, Gibson H (2003). Tourist roles, perceived risk, and international tourism. Annals of tourism research, 30(3), 606-624.
• Malkeabadi M, Chaghajerdi I (2016). Leveling of 15 districts in Isfahan based on sports tourism infrastructure using Topsis model, Geographical Journal of Tourism Space, 17, 25-41.
• Sariisik M, Turkay O, Akova O (2011). How to manage yacht tourism in Turkey: A SWOT analysis and related strategies. Procedia Social and Behavioral Sciences, 24, 1014-1025.
• Shojaei V, Tejari F, Soleymani B, Doosti M (2012). Strategic planning of sport tourism in Mazandaran province. Geographic Space, 39, 173-194.
• Turkmen M, Kul M, Genc E, Sarikabak M (2013). The Evaluation of the Perceptions and Attitude of the Hotel Managers about Recreation: The Sample of The West Black Sea Region, Turkish Studies, 8(8), 2139-2152.
• Yuan-zhao LU (2004). The SWOT analysis and strategic choices on tourism of national minority sports in Guangxi [J]. Journal of Physical Education, 5, 007.
• Yu LH, Wu JY (2010). SWOT Analysis and Strategy Choice for Developing Sports Tourism in Poyang Lake [J]. Journal of Nanjing Institute of Physical Education (Social Science), 6, 014.
• Zhou H, Qu XY (2008). My Thoughts on Developing the Industry of Ice-Snow Sports Tourism in Heilongjiang Province [J]. China Winter Sports, 2, 38-40.