Yıl 2019, Cilt 2 , Sayı 1, Sayfalar 169 - 184 2019-10-30

IMPACT ON MARKETING DUE TO POLITICAL INSTABILTY ON PEOPLES FOOTFALL VIA TOURISM ON J&k INDIA

Umer qadir Sofi [1] , Umer qadir Sofi [2]



Tourism which was considered as the backbone of Jammu and Kashmir has been rapidly declined due to political instability and armed conflicts in the state. Since the 1990s, most resources are used to manage law and order problems in Jammu and Kashmir. The Government paid insufficient attention to the tourism sector. Activities related to political instability highly affected the economy of the state, increase of violence dramatically decrease tourism. In this study we identify the impact of political instability on tourism and why it affected footfall for this purpose, we have taken data of two important variables tourists to count and a number of causalities from the year 1990 to 2012. We identify the impact of political instability due to armed conflict on tourism, and a very significant negative correlation is found between these two variables. The study discusses the marketing impact of political instability on tourism in the context of Jammu and Kashmir. The tourism sector of Jammu and Kashmir has a significant impact on the economic development of the state. People of Kashmir face severe problems due to the decline in tourism which ultimately increases the unemployment ratio of the state. The study highlights the effects of political instability on the tourism sector; research is based on secondary data. Results of the study show that Peace in the destination region determines the flow of travelers; people usually avoid places that have a negative image in terms of political and social issues. Tourism sector highly depends on the political situation; political stability is an essential need of the tourism industry.


: political instability, Tourism, Conflict, Economy, Sustainability, footfalls
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Konular İşletme
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Yazar: Umer qadir Sofi (Sorumlu Yazar)
Kurum: university of latvia
Ülke: Turkey


Orcid: 0000-0001-6545-6808
Yazar: Umer qadir Sofi (Sorumlu Yazar)
Kurum: university of latvia
Ülke: Latvia


Tarihler

Yayımlanma Tarihi : 30 Ekim 2019

Bibtex @araştırma makalesi { intraders572222, journal = {InTraders International Trade Academic Journal}, issn = {}, eissn = {2667-4408}, address = {info@intraders.org}, publisher = {Kürşat ÇAPRAZ}, year = {2019}, volume = {2}, pages = {169 - 184}, doi = {}, title = {IMPACT ON MARKETING DUE TO POLITICAL INSTABILTY ON PEOPLES FOOTFALL VIA TOURISM ON J\&k INDIA}, key = {cite}, author = {Sofi, Umer qadir and Sofi, Umer qadir} }
APA Sofi, U , Sofi, U . (2019). IMPACT ON MARKETING DUE TO POLITICAL INSTABILTY ON PEOPLES FOOTFALL VIA TOURISM ON J&k INDIA. InTraders International Trade Academic Journal , 2 (1) , 169-184 . Retrieved from https://dergipark.org.tr/tr/pub/intraders/issue/49916/572222
MLA Sofi, U , Sofi, U . "IMPACT ON MARKETING DUE TO POLITICAL INSTABILTY ON PEOPLES FOOTFALL VIA TOURISM ON J&k INDIA". InTraders International Trade Academic Journal 2 (2019 ): 169-184 <https://dergipark.org.tr/tr/pub/intraders/issue/49916/572222>
Chicago Sofi, U , Sofi, U . "IMPACT ON MARKETING DUE TO POLITICAL INSTABILTY ON PEOPLES FOOTFALL VIA TOURISM ON J&k INDIA". InTraders International Trade Academic Journal 2 (2019 ): 169-184
RIS TY - JOUR T1 - IMPACT ON MARKETING DUE TO POLITICAL INSTABILTY ON PEOPLES FOOTFALL VIA TOURISM ON J&k INDIA AU - Umer qadir Sofi , Umer qadir Sofi Y1 - 2019 PY - 2019 N1 - DO - T2 - InTraders International Trade Academic Journal JF - Journal JO - JOR SP - 169 EP - 184 VL - 2 IS - 1 SN - -2667-4408 M3 - UR - Y2 - 2019 ER -
EndNote %0 InTraders Uluslararası Ticaret Dergisi IMPACT ON MARKETING DUE TO POLITICAL INSTABILTY ON PEOPLES FOOTFALL VIA TOURISM ON J&k INDIA %A Umer qadir Sofi , Umer qadir Sofi %T IMPACT ON MARKETING DUE TO POLITICAL INSTABILTY ON PEOPLES FOOTFALL VIA TOURISM ON J&k INDIA %D 2019 %J InTraders International Trade Academic Journal %P -2667-4408 %V 2 %N 1 %R %U
ISNAD Sofi, Umer qadir , Sofi, Umer qadir . "IMPACT ON MARKETING DUE TO POLITICAL INSTABILTY ON PEOPLES FOOTFALL VIA TOURISM ON J&k INDIA". InTraders International Trade Academic Journal 2 / 1 (Ekim 2019): 169-184 .
AMA Sofi U , Sofi U . IMPACT ON MARKETING DUE TO POLITICAL INSTABILTY ON PEOPLES FOOTFALL VIA TOURISM ON J&k INDIA. intraders. 2019; 2(1): 169-184.
Vancouver Sofi U , Sofi U . IMPACT ON MARKETING DUE TO POLITICAL INSTABILTY ON PEOPLES FOOTFALL VIA TOURISM ON J&k INDIA. InTraders International Trade Academic Journal. 2019; 2(1): 184-169.