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Hotel Business Advertising Specificity and Its Psychological Examination Procedure

Yıl 2016, Cilt: 6 Sayı: 1, 73 - 78, 01.03.2016

Tatyana Borisovna Kurbatskaya Svetlana Georgievna Dobrotvorskaya Pavel Nikolayevich Ustin

Öz

The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising are given in the article. Features of advertising messages are shown on the example of some hotels. The effects arising from the improper construction of the advertising composition are given. Conclusions, revealing features of advertising strategies in the hotel business, in contrast to advertising in the commodity market are made.

Anahtar Kelimeler

hotel business advertising hotel advertising advertising features advertising composition

Yıl 2016, Cilt: 6 Sayı: 1, 73 - 78, 01.03.2016

Tatyana Borisovna Kurbatskaya Svetlana Georgievna Dobrotvorskaya Pavel Nikolayevich Ustin

Öz

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Ayrıntılar

Diğer ID JA82RP58AJ
Bölüm Derleme
Yazarlar

Tatyana Borisovna Kurbatskaya Bu kişi benim

Svetlana Georgievna Dobrotvorskaya Bu kişi benim

Pavel Nikolayevich Ustin Bu kişi benim

Yayımlanma Tarihi 1 Mart 2016
Yayımlandığı Sayı Yıl 2016 Cilt: 6 Sayı: 1

Kaynak Göster

APA Kurbatskaya, T. B., Dobrotvorskaya, S. G., & Ustin, P. N. (2016). Hotel Business Advertising Specificity and Its Psychological Examination Procedure. International Review of Management and Marketing, 6(1), 73-78.
AMA Kurbatskaya TB, Dobrotvorskaya SG, Ustin PN. Hotel Business Advertising Specificity and Its Psychological Examination Procedure. IRMM. Mart 2016;6(1):73-78.
Chicago Kurbatskaya, Tatyana Borisovna, Svetlana Georgievna Dobrotvorskaya, ve Pavel Nikolayevich Ustin. “Hotel Business Advertising Specificity and Its Psychological Examination Procedure”. International Review of Management and Marketing 6, sy. 1 (Mart 2016): 73-78.
EndNote Kurbatskaya TB, Dobrotvorskaya SG, Ustin PN (01 Mart 2016) Hotel Business Advertising Specificity and Its Psychological Examination Procedure. International Review of Management and Marketing 6 1 73–78.
IEEE T. B. Kurbatskaya, S. G. Dobrotvorskaya, ve P. N. Ustin, “Hotel Business Advertising Specificity and Its Psychological Examination Procedure”, IRMM, c. 6, sy. 1, ss. 73–78, 2016.
ISNAD Kurbatskaya, Tatyana Borisovna vd. “Hotel Business Advertising Specificity and Its Psychological Examination Procedure”. International Review of Management and Marketing 6/1 (Mart 2016), 73-78.
JAMA Kurbatskaya TB, Dobrotvorskaya SG, Ustin PN. Hotel Business Advertising Specificity and Its Psychological Examination Procedure. IRMM. 2016;6:73–78.
MLA Kurbatskaya, Tatyana Borisovna vd. “Hotel Business Advertising Specificity and Its Psychological Examination Procedure”. International Review of Management and Marketing, c. 6, sy. 1, 2016, ss. 73-78.
Vancouver Kurbatskaya TB, Dobrotvorskaya SG, Ustin PN. Hotel Business Advertising Specificity and Its Psychological Examination Procedure. IRMM. 2016;6(1):73-8.