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Yıl 2016, Cilt: 6 Sayı: 4, 27 - 31, 01.06.2016

Yasid . Fikri Farhan Yuli Andriansyah

Öz

Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia

Yıl 2016, Cilt: 6 Sayı: 4, 27 - 31, 01.06.2016

Yasid . Fikri Farhan Yuli Andriansyah

Öz

This paper is aimed to investigate the factors affecting the awareness of Muslim students towards halal food products. The variables used are religious belief, self-identity and media exposure as the independent variables and costumers’ awareness as the dependent variable. Using the convenience sampling, 234 respondents, students of Universitas Islam Indonesia, Universitas Islam Negeri Sunan Kalijaga Yogyakarta and Universitas Muhammadiyah Yogyakarta were involved in this study through questionnaires. Data gathered was analysed with descriptive and causal through regression. Results of this study indicated that religious beliefs, self-identity and media exposure affect the awareness of Muslim customers towards halal food, either from partial and simultaneous analysis.

Anahtar Kelimeler

Halal Products Religious Beliefs Self-Identity Media Exposure Costumers’ Awareness

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA34NP34CG
Bölüm Araştırma Makalesi
Yazarlar

Yasid . Bu kişi benim

Fikri Farhan Bu kişi benim

Yuli Andriansyah Bu kişi benim

Yayımlanma Tarihi 1 Haziran 2016
Yayımlandığı Sayı Yıl 2016 Cilt: 6 Sayı: 4

Kaynak Göster

APA ., Y., Farhan, F., & Andriansyah, Y. (2016). Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia. International Review of Management and Marketing, 6(4), 27-31.
AMA . Y, Farhan F, Andriansyah Y. Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia. IRMM. Haziran 2016;6(4):27-31.
Chicago ., Yasid, Fikri Farhan, ve Yuli Andriansyah. “Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia”. International Review of Management and Marketing 6, sy. 4 (Haziran 2016): 27-31.
EndNote . Y, Farhan F, Andriansyah Y (01 Haziran 2016) Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia. International Review of Management and Marketing 6 4 27–31.
IEEE Y. ., F. Farhan, ve Y. Andriansyah, “Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia”, IRMM, c. 6, sy. 4, ss. 27–31, 2016.
ISNAD ., Yasid vd. “Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia”. International Review of Management and Marketing 6/4 (Haziran 2016), 27-31.
JAMA . Y, Farhan F, Andriansyah Y. Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia. IRMM. 2016;6:27–31.
MLA ., Yasid vd. “Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia”. International Review of Management and Marketing, c. 6, sy. 4, 2016, ss. 27-31.
Vancouver . Y, Farhan F, Andriansyah Y. Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia. IRMM. 2016;6(4):27-31.