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Yıl 2016, Cilt: 6 Sayı: 7, 112 - 115, 01.08.2016

Haslinda Musa Shirly Chung Hsian Li Zuraida Abal Abas Norhidayah Mohamad

Öz

Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises in Malaysia

Yıl 2016, Cilt: 6 Sayı: 7, 112 - 115, 01.08.2016

Haslinda Musa Shirly Chung Hsian Li Zuraida Abal Abas Norhidayah Mohamad

Öz

In this era of globalization where information technology has taken place for fulfilling customer demands, Small and Medium Enterprises (SMEs) have to fight in this intense competition in order to be able to gain their own market shares. To achieve targeted market shares, the use of mobile marketing as a medium for advertisement has evolved to an important tools for SMEs. Therefore, the main purpose of this study is to examine the factors that positively contribute to the adoption level of mobile marketing among Malaysian SMEs. From overall, 150 sample of questionnaire has collected from the SMEs all over Malaysia and analysed uses descriptive method. The result found that there is a positive relationship between branding strategy and technical knowledge towards the adoption level of mobile marketing.

Anahtar Kelimeler

Mobile Marketing Small and Medium Enterprises Malaysia Adoption Level

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA46EG73PK
Bölüm Araştırma Makalesi
Yazarlar

Haslinda Musa Bu kişi benim

Shirly Chung Hsian Li Bu kişi benim

Zuraida Abal Abas Bu kişi benim

Norhidayah Mohamad Bu kişi benim

Yayımlanma Tarihi 1 Ağustos 2016
Yayımlandığı Sayı Yıl 2016 Cilt: 6 Sayı: 7

Kaynak Göster

APA Musa, H., Li, S. C. H., Abas, Z. A., Mohamad, N. (2016). Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises in Malaysia. International Review of Management and Marketing, 6(7), 112-115.
AMA Musa H, Li SCH, Abas ZA, Mohamad N. Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises in Malaysia. IRMM. Ağustos 2016;6(7):112-115.
Chicago Musa, Haslinda, Shirly Chung Hsian Li, Zuraida Abal Abas, ve Norhidayah Mohamad. “Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises in Malaysia”. International Review of Management and Marketing 6, sy. 7 (Ağustos 2016): 112-15.
EndNote Musa H, Li SCH, Abas ZA, Mohamad N (01 Ağustos 2016) Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises in Malaysia. International Review of Management and Marketing 6 7 112–115.
IEEE H. Musa, S. C. H. Li, Z. A. Abas, ve N. Mohamad, “Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises in Malaysia”, IRMM, c. 6, sy. 7, ss. 112–115, 2016.
ISNAD Musa, Haslinda vd. “Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises in Malaysia”. International Review of Management and Marketing 6/7 (Ağustos 2016), 112-115.
JAMA Musa H, Li SCH, Abas ZA, Mohamad N. Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises in Malaysia. IRMM. 2016;6:112–115.
MLA Musa, Haslinda vd. “Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises in Malaysia”. International Review of Management and Marketing, c. 6, sy. 7, 2016, ss. 112-5.
Vancouver Musa H, Li SCH, Abas ZA, Mohamad N. Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises in Malaysia. IRMM. 2016;6(7):112-5.