İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi 1303-5495 2717-7483 İstanbul Ticaret Üniversitesi EVALUATING COMPETITIVENESS IN PRODUCT DESIGN BY USING ANALYTIC HIERARCHY PROCESS ÜRÜN TASARIMINDA REKABETÇİLİĞİN ANALİTİK HİYERARŞİ SÜRECİ YÖNTEMİYLE DEĞERLENDİRİLMESİ https://orcid.org/0000-0001-5531-3539 Özsoy Hüseyin Özkal ENDÜSTRİ ÜRÜNLERİ TASARIMI BÖLÜMÜ 06 01 2020 19 37 655 677 12 02 2019 12 24 2019 Copyright © 2002, İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi 2002 İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi

In this study, the use of the Analytic Hierarchy Process (AHP) method in the evaluation of the competitive properties of industrial product designs is investigated. After giving information about the usage of the method and the related literature, a field study is presented in which 5 vacuum cleaner designs were evaluated to find the one that would be the most competitive in markets. During this study, initially the main objective and the appropriate evaluation criteria were determined followed by the determination and comparison of the importance values of the criteria and design alternatives. Afterwards, design alternatives were evaluated by using AHP method-specific tools and the performance values of the 5 design alternatives were found. These values were listed in a descending order, determining the competitiveness of each design alternative according to each other. At the final sections the findings were interpreted and conclusions about the use of the method were presented.

Bu çalışmada endüstri ürün tasarımlarının rekabetçi özelliklerinin değerlendirilmesinde Analitik Hiyerarşi Süreci (AHP) yöntemi kullanımı incelenmiştir. Yöntemin kullanımı ve ilgili literatür hakkında bilgi verildikten sonra 5 elektrik süpürgesi tasarımın değerlendirilip piyasada en rekabetçi olacak tasarımın belirlendiği bir alan çalışması sunulmuştur. Alan çalışmasında öncelikle ana hedef ve buna uygun değerlendirme ölçütleri belirlenmiş, ölçüt ve tasarım alternatiflerinin birbirlerine göre önem dereceleri incelenmiştir. Sonrasında tasarım alternatifleri yöntemce sağlanan araçlar yardımıyla değerlendirilmiş ve eldeki 5 tasarımın başarım değerleri ortaya çıkartılmıştır. Elde edilen sonuçlar, büyükten küçüğe sıralanmış ve en yüksek başarım değerine sahip tasarım, en rekabetçi ürün olarak belirlenmiştir. Sonuç bölümünde bu bulgular yorumlanmış, yöntemin sağladığı faydalar açıklanmıştır.

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