Exploring the effects of individual innovativeness dimensions on performance: a study with pharmaceutical managers

Abstract

Background and Aims: Innovation is a crucial factor for individuals and businesses, particularly in the period of Industry 4.0. The objectives of the present study are to explore the factor structure of the Individual Innovativeness Scale (IS) in a manager sample, and then to investigate the dimensions’ impact on performance. Methods: A questionnaire was administered to managers in the pharmaceutical industry. Factor structure of the Individual Innovativeness Scale was determined via exploratory and confirmatory factor analyses. Afterwards, impacts of the dimensions on performance were assigned. Results: After exploratory and confirmatory factor analyses, three dimensions emerged: resistance to change, openness to experience, and opinion leading. The regression model showed that opinion leading and openness to experience were significant predictors of performance. Conclusion: The IS is three dimensional in the pharmaceutical manager sample. Performance of pharmaceutical managers are affected from opinion leading and openness to experience. This paper has both theoretical and practical contributions.

Keywords

• Individual innovativeness
• openness to experience
• opinion leading
• resistance to change
• performance

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