Exploring the Dimensions of Spirituality, Wellness and Value Creation amidst Himalayan Regions Promoting Entrepreneurship and Sustainability

Year 2023, , 86 - 96, 30.12.2023

Manpreet Arora , Vaishali Dhiman , Roshan Lal Sharma

https://doi.org/10.26650/jot.2023.9.2.1327877

Abstract

Spirituality and wellness are intertwined in Himalayan regions with each other.We can find a unique blend of spiritual traditions as well as healing practices in these regions. The experiences of tourists in Himalayan regions are very profound and transformative in various aspects. In order to seek spiritual solace and blessings, various travelers undertake pilgrimages to in these regions to various sites, temples, monasteries and routes. The intersection of spirituality, wellness, value creation, entrepreneurship, and sustainability in the Himalayan regions can have several implications. The findings highlight that the Himalayan highlands are regarded as being serene, beautiful natural areas for spiritual retreats. There is an emphasis on holistic well-being that goes beyond financial considerations by highlighting wellness and spirituality in entrepreneurial and environmental activities. In the Himalayan areas, integrating spirituality, wellness, and sustainability can encourage and support entrepreneurship. An innovative and creative attitude can be encouraged by placing a strong emphasis on values, awareness, and connectivity.

Keywords

Spirituality, Wellness, Value Creation, Himalayan region, Himalayas, Entrepreneurship, Sustainability

References

• Arora, M., & Sharma, R. L. (2021). Post-Pandemic Psycho-Social Wellbeing in India: Challenges and the Way Ahead. Alina COSTIN, 201. google scholar
• Arora, M., & Sharma, R. L. (2022). Challenges of well being in and post-lockdown period: exploring ayurveda, yoga and spirituality as a conduit for rejuvenation and overall wellness. Prestige International Journal of Management & IT-Sanchayan, 11(1), 1-17. google scholar
• Arora, M., & Sharma, R. L. (2022). Searching for a break from the drudgery of daily din: Analysing millennials’ quest for spirituality and well-being during the COVID-19 pandemic. In Crisis Management, Destination Recovery and Sustainability (pp. 86-96). Routledge. google scholar
• Arora, M., & Sharma, R. L. (2023). Spirituality and Yoga for Well-being in a Post-disaster Scenario: Linking the Qualitative Facets of Traditional Indian Ways of Life. In Resilient and Sustainable Destinations After Disaster (pp. 227-239). Emerald Publishing Limited. google scholar
• Arora, M., Sharma, R. L., & Walia, S. (2021). Revisiting the Inner Self in Times of Debilitating Distress: Gateways for Wellness Through Spiritual Tourism. International Journal of Religious Tourism and Pilgrimage, 9(5), 4. google scholar
• Berreman, G. D. (1963). Peoples and Cultures of the Himalayas. Asian Survey, 289-304. google scholar
• Bramwell, B. (1994). Rural tourism and sustainable rural tourism. Journal of Sustainable Tourism, 2(1-2), 1-6. google scholar
• Cakmak, E., Lie, R., & McCabe, S. (2018). Reframing informal tourism entrepreneurial practices: Capital and field relations structuring the informal tourism economy of Chiang Mai. Annals of Tourism Research, 72, 37-47. google scholar
• Dabson, B. (2001). Supporting rural entrepreneurship. Exploring policy options for a new rural America, 35-48. google scholar
• Derasaria, A., & Kumar, G. (2011). Achieving sense of freedom by brands. In PRIMA (Vol. 1, No. 2, p. 46). Publishing India Group. google scholar
• Dorobantu, M. R., & Nistoreanu, P. (2012). Rural tourism and ecotourism-the main priorities in sustainable development orientations of rural local communities in Romania. google scholar
• Fagioli, F. F., Diotallevi, F., & Ciani, A. (2014). Strengthening the sustainability of rural areas: the role of rural tourism and agritourism. Italian Review of Agricultural Economics, 69(2-3), 155-169. google scholar
• Fang, W. T., & Fang, W. T. (2020). Rural tourism. Tourism in Emerging Economies: The Way We Green, Sustainable, and Healthy, 103-129. google scholar
• Gannon, A. (1994). Rural tourism as a factor in rural community economic development for economies in transition. Journal of sustainable tourism, 2(1-2), 51-60. google scholar
• Gautam, A. K., Bhatia, M. K., & Bhadauria, R. (2011). Diversity and usage custom of plants of western Himachal Pradesh, India-Part I. Journal of Phytology, 3(2). google scholar
• Guan, H., & Huang, T. (2023). Rural tourism experience research: a bibliometric visualization review (1996-2021). Tourism Review, 78(3), 761-777. google scholar
• Kallmuenzer, A., Kraus, S., Peters, M., Steiner, J., & Cheng, C. F. (2019). Entrepreneurship in tourism firms: A mixed-methods analysis of performance driver configurations. Tourism Management, 74, 319-330. google scholar
• Kim, S., & Jamal, T. (2015). The co-evolution of rural tourism and sustainable rural development in Hongdong, Korea: complexity, conflict and local response. Journal of Sustainable Tourism, 23(8-9), 1363-1385. google scholar
• Lane, B. (1994). What is rural tourism?. Journal of sustainable tourism, 2(1-2), 7-21. google scholar
• Luchesi, B. (2006). Fighting enemies and protecting territory: deities as local rulers in Kullu, Himachal Pradesh. European Bulletin of Himalayan Research, 29(30), 62-81. google scholar
• Madanaguli, A., Kaur, P., Bresciani, S. & Dhir, A. (2021). Entrepreneurship in rural hospitality and tourism. A systematic literature review of past achievements and future promises. International Journal of Contemporary Hospitality Management, 33(8), 2521-2558. google scholar
• Manhas, P. S., & Kour, P. (2014). Holistic Approach to Wellness-A Case Study ofHimalayas. International CHRIE. google scholar
• Manhas, P. S., Charak, N. S., & Sharma, P. (2019). Wellness and spa tourism: finding space for Indian Himalayan spa resorts. International Journal of Spa and Wellness, 2(3), 135-153. google scholar
• McElwee, G., & Atherton, A. (2021). Rural entrepreneurship. In World encyclopedia of entrepreneurship (pp. 563-570). Edward Elgar Publishing. google scholar
• Nagaraju, L. G., & Chandrashekara, B. (2014). Rural tourism and rural development in India. International Journal of Interdisciplinary and Multidisciplinary Studies, 1(6), 42-48. google scholar
• Neto, F. (2003, August). A new approach to sustainable tourism development: Moving beyond environmental protection. In Natural resources forum (Vol. 27, No. 3, pp. 212-222). Oxford, UK: Blackwell Publishing Ltd. google scholar
• Ozolins, J., Veveris, A., & Benga, E. (2015). The role of EU funds in diversification of rural economy in Latvia. Research for rural development, 2, 154-160. google scholar
• Parashar, A., & Chandel, P. S. (2019). The Role of Wellness in Tourism Development Process (Concepts, Applications and Challenges). Emerging Trends in Indian Tourism and Hospitality: Transformation and Innovation, 246. google scholar
• Rana, D., Bhatt, A., Lal, B., Parkash, O., Kumar, A., & Uniyal, S. K. (2021). Use of medicinal plants for treating different ailments by the indigenous people of Churah subdivision of district Chamba, Himachal Pradesh, India. Environment, Development and Sustainability, 23, 1162-1241. google scholar
• Sa, E., Casais, B., & Silva, J. (2018). Local development through rural entrepreneurship, from the Triple Helix perspective: The case of a peripheral region in northern Portugal. International Journal of Entrepreneurial Behavior & Research, 25(4), 698-716. google scholar
• Solvoll, S., Alsos, G. A., & Bulanova, O. (2015). Tourism entrepreneurship-review and future directions. Scandinavian Journal of Hospitality and Tourism, 15(sup1), 120-137. google scholar
• Streifeneder, T., & Dax, T. (2020). Agritourism in Europe: Enabling factors and current developments of sustainable on-farm tourism in rural areas. In Global opportunities and challenges for rural and mountain tourism (pp. 40-58). IGI Global. google scholar
• Tiwari, L., & Pande, P. C. (2010). Himalayan Medicine System and its Ayurvedic Perspective. Asian Agri-History, 14(3). google scholar
• Tomer, P. (2011). Pilgrimage tourism in North Indian evaluation. google scholar
• Utami, D. D., Dhewanto, W., & Lestari, Y. D. (2023). Rural tourism entrepreneurship success factors for sustainable tourism village: Evidence from Indonesia. Cogent Business & Management, 10(1), 2180845. google scholar
• Vidyarthi, S., Samant, S. S., & Sharma, P. (2013). Traditional and indigenous uses of medicinal plants by local residents in Himachal Pradesh, North Western Himalaya, India. International Journal of Biodiversity Science, Ecosystem Services & Management, 9(3), 185-200. google scholar
• Wilson, S., Fesenmaier, D. R., Fesenmaier, J., & Van Es, J. C. (2001). Factors for success in rural tourism development. Journal of Travel research, 40(2), 132-138. google scholar
• Yu, W., & Spencer, D. M. (2021). Motivations, challenges, and self-transformations of farmers engaged in farm tourism on a tropical island. Journal of Heritage Tourism, 16(2), 164-180. google scholar