Yıl 2020, Cilt 6 , Sayı 1, Sayfalar 1 - 12 2020-06-30

Applying Flow Theory to the Online Booking Experience: The Role of Utilitarian and Hedonic Features

Engin TENGİLİMOGLU [1] , Azize HASSAN [2]


The transformations experienced in the tourism industry along with developing internet technologies are bringing out new distribution channels. The presentation of tourism products through these channels has also been rapidly accepted by the tourists. Online travel sales exceeding 690 billion dollars together with developing mobile payment options have made online purchasing behaviors an important issue. Although Flow Theory had been previously used in the fields such as adventure and sports, in the course of time it has started to be used also for understanding online consumer behaviors and it was seen that it has positive effects like trust, and e-loyalty in users. Therefore, determination of the factors that will provide consumers with flow experience in online environments, has also become an important issue. In this study, the features of a booking site that will provide consumers with flow experience were examined and which factors are more effective in the flow theory was searched. Consequently, it was determined that the flow experience is affected by utilitarian and hedonic features offered to consumers. Additionally, it was also observed that hedonic features offered to the consumers during the purchasing process affects the flow experience more than utilitarian features.
Flow theory, Online rezervation, Online purchase behavior, Utilitarian and hedonic features
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Birincil Dil en
Konular Sosyal
Bölüm Makaleler
Yazarlar

Orcid: 0000-0001-7080-6147
Yazar: Engin TENGİLİMOGLU (Sorumlu Yazar)
Kurum: SELCUK UNIVERSITY
Ülke: Turkey


Orcid: 0000-0003-2509-1415
Yazar: Azize HASSAN
Kurum: Hacı Bayram Veli University
Ülke: Turkey


Destekleyen Kurum The authors declared that this study has received no financial support.
Tarihler

Başvuru Tarihi : 21 Eylül 2019
Kabul Tarihi : 23 Ekim 2020
Yayımlanma Tarihi : 30 Haziran 2020

Bibtex @araştırma makalesi { iuturizmoloji701393, journal = {Journal of Tourismology}, issn = {}, eissn = {2459-1939}, address = {}, publisher = {İstanbul Üniversitesi}, year = {2020}, volume = {6}, pages = {1 - 12}, doi = {10.26650/jot.2020.6.1.0010}, title = {Applying Flow Theory to the Online Booking Experience: The Role of Utilitarian and Hedonic Features}, key = {cite}, author = {Tengi̇li̇moglu, Engin and Hassan, Azize} }
APA Tengi̇li̇moglu, E , Hassan, A . (2020). Applying Flow Theory to the Online Booking Experience: The Role of Utilitarian and Hedonic Features . Journal of Tourismology , 6 (1) , 1-12 . DOI: 10.26650/jot.2020.6.1.0010
MLA Tengi̇li̇moglu, E , Hassan, A . "Applying Flow Theory to the Online Booking Experience: The Role of Utilitarian and Hedonic Features" . Journal of Tourismology 6 (2020 ): 1-12 <https://dergipark.org.tr/tr/pub/iuturizmoloji/issue/52515/701393>
Chicago Tengi̇li̇moglu, E , Hassan, A . "Applying Flow Theory to the Online Booking Experience: The Role of Utilitarian and Hedonic Features". Journal of Tourismology 6 (2020 ): 1-12
RIS TY - JOUR T1 - Applying Flow Theory to the Online Booking Experience: The Role of Utilitarian and Hedonic Features AU - Engin Tengi̇li̇moglu , Azize Hassan Y1 - 2020 PY - 2020 N1 - doi: 10.26650/jot.2020.6.1.0010 DO - 10.26650/jot.2020.6.1.0010 T2 - Journal of Tourismology JF - Journal JO - JOR SP - 1 EP - 12 VL - 6 IS - 1 SN - -2459-1939 M3 - doi: 10.26650/jot.2020.6.1.0010 UR - https://doi.org/10.26650/jot.2020.6.1.0010 Y2 - 2020 ER -
EndNote %0 Journal of Tourismology Applying Flow Theory to the Online Booking Experience: The Role of Utilitarian and Hedonic Features %A Engin Tengi̇li̇moglu , Azize Hassan %T Applying Flow Theory to the Online Booking Experience: The Role of Utilitarian and Hedonic Features %D 2020 %J Journal of Tourismology %P -2459-1939 %V 6 %N 1 %R doi: 10.26650/jot.2020.6.1.0010 %U 10.26650/jot.2020.6.1.0010
ISNAD Tengi̇li̇moglu, Engin , Hassan, Azize . "Applying Flow Theory to the Online Booking Experience: The Role of Utilitarian and Hedonic Features". Journal of Tourismology 6 / 1 (Haziran 2020): 1-12 . https://doi.org/10.26650/jot.2020.6.1.0010
AMA Tengi̇li̇moglu E , Hassan A . Applying Flow Theory to the Online Booking Experience: The Role of Utilitarian and Hedonic Features. Journal of Tourismology. 2020; 6(1): 1-12.
Vancouver Tengi̇li̇moglu E , Hassan A . Applying Flow Theory to the Online Booking Experience: The Role of Utilitarian and Hedonic Features. Journal of Tourismology. 2020; 6(1): 1-12.