Yıl 2020, Cilt 6 , Sayı 1, Sayfalar 49 - 62 2020-06-30

Factors Affecting Food Choices of Millennials: How they Decide What to Eat?

Zehra DILISTAN SHIPMAN [1]


Millennials, who are also known as generation Y, constitute an important group of consumers for the tourism and hospitality industry. Hence, the purpose of this study is to understand which factors affect their food choices and whether these factors show any difference for demographic variables. A quantitative research design using exploratory factor analysis is employed to understand the different dimensions of food choice behavior of millennials. The findings of the study have explored six factors that guide the food purchase of generation Y. In addition, the relative importance of each factor has provided a better understanding of the role of each dimension. Therefore, this study provides implications about how to address the demands of a generation, which could be considered a unique target market for the hospitality industry.
Millennials, Food purchase, Restaurant industry
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Birincil Dil en
Konular Sosyal
Bölüm Makaleler
Yazarlar

Orcid: 0000-0001-9829-960X
Yazar: Zehra DILISTAN SHIPMAN (Sorumlu Yazar)
Kurum: ISTANBUL BILGI UNIVERSITY
Ülke: Turkey


Destekleyen Kurum The author declared that this study has received no financial support.
Tarihler

Başvuru Tarihi : 31 Ekim 2019
Kabul Tarihi : 24 Kasım 2019
Yayımlanma Tarihi : 30 Haziran 2020

Bibtex @araştırma makalesi { iuturizmoloji720105, journal = {Journal of Tourismology}, issn = {}, eissn = {2459-1939}, address = {}, publisher = {İstanbul Üniversitesi}, year = {2020}, volume = {6}, pages = {49 - 62}, doi = {10.26650/jot.2020.6.1.0036}, title = {Factors Affecting Food Choices of Millennials: How they Decide What to Eat?}, key = {cite}, author = {Dılıstan Shıpman, Zehra} }
APA Dılıstan Shıpman, Z . (2020). Factors Affecting Food Choices of Millennials: How they Decide What to Eat? . Journal of Tourismology , 6 (1) , 49-62 . DOI: 10.26650/jot.2020.6.1.0036
MLA Dılıstan Shıpman, Z . "Factors Affecting Food Choices of Millennials: How they Decide What to Eat?" . Journal of Tourismology 6 (2020 ): 49-62 <https://dergipark.org.tr/tr/pub/iuturizmoloji/issue/52515/720105>
Chicago Dılıstan Shıpman, Z . "Factors Affecting Food Choices of Millennials: How they Decide What to Eat?". Journal of Tourismology 6 (2020 ): 49-62
RIS TY - JOUR T1 - Factors Affecting Food Choices of Millennials: How they Decide What to Eat? AU - Zehra Dılıstan Shıpman Y1 - 2020 PY - 2020 N1 - doi: 10.26650/jot.2020.6.1.0036 DO - 10.26650/jot.2020.6.1.0036 T2 - Journal of Tourismology JF - Journal JO - JOR SP - 49 EP - 62 VL - 6 IS - 1 SN - -2459-1939 M3 - doi: 10.26650/jot.2020.6.1.0036 UR - https://doi.org/10.26650/jot.2020.6.1.0036 Y2 - 2019 ER -
EndNote %0 Journal of Tourismology Factors Affecting Food Choices of Millennials: How they Decide What to Eat? %A Zehra Dılıstan Shıpman %T Factors Affecting Food Choices of Millennials: How they Decide What to Eat? %D 2020 %J Journal of Tourismology %P -2459-1939 %V 6 %N 1 %R doi: 10.26650/jot.2020.6.1.0036 %U 10.26650/jot.2020.6.1.0036
ISNAD Dılıstan Shıpman, Zehra . "Factors Affecting Food Choices of Millennials: How they Decide What to Eat?". Journal of Tourismology 6 / 1 (Haziran 2020): 49-62 . https://doi.org/10.26650/jot.2020.6.1.0036
AMA Dılıstan Shıpman Z . Factors Affecting Food Choices of Millennials: How they Decide What to Eat?. Journal of Tourismology. 2020; 6(1): 49-62.
Vancouver Dılıstan Shıpman Z . Factors Affecting Food Choices of Millennials: How they Decide What to Eat?. Journal of Tourismology. 2020; 6(1): 49-62.