Determining and Evaluating The Strategies of Air Cargo Freight Forwarders to Increase Business Volume with AHP Method

Yıl 2023, , 226 - 232, 25.07.2023

Filiz Mızrak , Gonca Reyhan Akkartal

https://doi.org/10.30518/jav.1262860

Cited By: 1

Öz

Air cargo forwarders plays an essential role in air cargo transportation process. They provide service providing communication between the stakeholders in the supply chain. However, there is a fierce competition in this sector due to huge number of companies. For this reason, this companies need to respond to changes in the globalization era by applying some strategies. In this scope, the aim of this study is to determine and weight the strategies that forwarders operating in the air cargo sector can implement to increase their business volumes, using the studies in the literature, interviews with 10 experts working in different forwarder companies in Turkey, and the AHP method. Although strategies for companies to increase their business volumes examined in various studies, there is no study specifically for 'Air cargo transport companies'. In addition, any study using the AHP method for the sector has not been found in the literature. In this context, the study is unique in terms of sectoral practice and methodology. The finding of the study suggests that staff trainings to improve customer relations is the most important criteria for air cargo freight forwarders.

Anahtar Kelimeler

Strategic Management, Aviation Industry, Freight Forwarders, International Logistics

Kaynakça

• Abdelhadi, A., & Akkartal, E. (2019). A framework of IoT implementations and challenges in Warehouse Management, Transportation and Retailing. Eurasian Business & Economics Journal, pp. 25-41.
• Abeyrathna, A. G., Tissera, P. S., & Rajapakshe, W. (2019, March 11). Usage of Information Technology on Employee Commitment: Airport & Aviation Industry in Sri Lanka (AASL). Asian Journal of Economics, Business and Accounting, pp. 1-15.
• Akkartal, G. R., & Uludağ, C. Ç. (2022, december 25). Evaluation of competition strategies applied in logistics management during the pandemic process: A research on logistics companies in İstanbul. BMIJ, pp. 21-41.
• Alshurideh, M., Alsharari, N. M., & Al Kurdi, B. (2019, February 27). Supply Chain Integration and Customer in the Airline Industry. Scientific Research Publishing, pp. 392-414.
• Kohtsuki, S., & Izumi, T. (2014). A Study of the Usable Concept of Transportation Information Services for the High Value-Added Railway Transportation Infrastructure. 2014 Proceedings of PICMET '14: Infrastructure and Service Integration, (pp. 3396-3404).
• Le, T. A., Nguyen, T. T., Trinh, T. A., & Nguyen, T. P. (2021). Factors Affecting Quality of Working Life: A Study on Front- line Employees in Vietnamese Aviation Sector. Transportation Research Procedia, pp. 118-126.
• Li, J., Peng, Z., Liu, A., He, L., & Zhang, L. (2020). Analysis and Future Challenge of Blockchain in Civil Aviation Application, nternational Conference on Computer and Communications (ICCC), Chengdu, China, (pp. 1742- 1748). China: IEEE.
• Lian, X. (2021). Application Prospects of New Information Technology in Aviation Maintenance Industry. th International Symposium on Mechatronics and Industrial Informatics (ISMII), Zhuhai, China, pp. 288-291.
• Molchanova, K. (2020). A Review of Digital Technologies in Aviation Industry. In K. Molchanova, Logistics ın aviation (pp. 69-77). Ukraine.
• Sun, Y., & Cao, C. (2018, Jaunary 10). The evolving relations between government agencies of innovation policymaking in emerging economies: A policy network approach and itsapplication to the Chinese case. Research Policy, pp. 592-605.
• Tallon, P. P., Queiroz, M., Coltman, T., & Sharma, R. (2019). Information technology and the search for organizational agility: A systematic review with future research possibilities, The Journal of Strategic Information Systems, pp. 218-232.
• Yiu, C. Y., Ng, K. K., Yu, S. C., & Yu, C. W. (2022, september 20). Sustaining aviation workforce after the pandemic: Evidence from Hong Kong aviation students toward skills, specialised training, and careerprospects through a mixed-method approach. Transport Policy, pp. 179-192.
• Ng, K. T., Fu, X., Hanaoka, S., & Oum, T. H. (2022). Japanese aviation market performance during the COVID-19 pandemic-Analyzing airline yield and competition in the domestic market. Transport Policy, 116, 237-247.
• Merkert, R. (2022). Air Cargo Logistics: The Dawning of a Golden Decade? In Global Logistics and Supply Chain Strategies for the 2020s: Vital Skills for the Next Generation (pp. 135-149). Cham: Springer International Publishing.
• Zhu, L., Wu, Y., Smith, H., & Luo, J. (2022). Optimisation of containerised air cargo forwarding plans considering a hub consolidation process with cargo loading. Journal of the Operational Research Society, 1-20.
• Van Asch, T. (2022). The forwarders' power play effect on competition in the air cargo industry. In The Air Transportation Industry (pp. 361-381). Elsevier.
• Feng, B., Jiang, Z., & Lai, F. (2020). Robust approach for air cargo freight forwarder selection under disruption. Annals of Operations Research, 291, 339-360.
• Amaruchkul, K., & Lorchirachoonkul, V. (2011). Air-cargo capacity allocation for multiple freight forwarders. Transportation Research Part E: Logistics and Transportation Review, 47(1), 30-40.
• Appelbaum, S. H., & Fewster, B. M. (2004). Safety and customer service: Contemporary practices in diversity, organizational development and training and development in the global civil aviation industry. Management Research News, 27(10), 1-26.
• Itani, O. S., Goad, E. A., & Jaramillo, F. (2019). Building customer relationships while achieving sales performance results: Is listening to the holy grail of sales? Journal of Business Research, 102, 120-130.
• Chen, Z. (2022). Artificial intelligence-virtual trainer: Innovative didactics aimed at personalized training needs. Journal of the Knowledge Economy, 1-19.
• Dmytriyev, S. D., Freeman, R. E., & Hörisch, J. (2021). The relationship between stakeholder theory and corporate social responsibility: Differences, similarities, and implications for social issues in management. Journal of Management Studies, 58(6), 1441-1470.
• Varadarajan, R. (2010). Strategic marketing and marketing strategy: domain, definition, fundamental issues, and foundational premises. Journal of the Academy of Marketing Science, 38, 119-140.
• Cheung, T. K., Wong, C. W., & Zhang, A. (2020). The evolution of aviation network: Global airport connectivity index 2006–2016. Transportation Research Part E: Logistics and Transportation Review, 133, 101826.
• Ukwandu, E., Ben-Farah, M. A., Hindy, H., Bures, M., Atkinson, R., Tachtatzis, C., ... & Bellekens, X. (2022). Cyber- security challenges in aviation industry: A review of current and future trends. Information, 13(3), 146.
• Marcela Herrera Bernal, S., Burr, C., & Johnsen, R. E. (2002). Competitor networks: international competitiveness through collaboration: the case of small freight forwarders in the high‐tech forwarder network. International Journal of Entrepreneurial Behavior & Research, 8(5), 239-253.
• Kellner, F., & Igl, J. (2015). Greenhouse gas reduction in transport: analyzing the carbon dioxide performance of different freight forwarder networks. Journal of Cleaner Production, 99, 177-191.
• Saaty, T. L., & Hu, G. (1998). Ranking by eigenvector versus other methods in the analytic hierarchy process. Applied Mathematics Letters, 11(4), 121-125.