Multidimensional Seat Comfort and Its Influence on Passenger Recommendation Behavior: Insights from Skytrax Reviews

Şahap Akan

doi:10.30518/jav.1773181

Multidimensional Seat Comfort and Its Influence on Passenger Recommendation Behavior: Insights from Skytrax Reviews

Abstract

This study examines how the multidimensional structure of seat comfort influences passengers’ recommendations. To this end, 1,062 passenger reviews from Skytrax of the world’s top 20 airlines from August 2008 and April 2025 were analysed using logistic regression. Five seat comfort variables were included: seat legroom, seat recline, seat width, aisle space, and TV screen viewing. The results indicate that all of these variables influence recommendation behavior, though to different degrees. Seat recline and aisle space were the strongest determinants, followed by seat width, viewing the TV screen, and seat legroom. This study contributes to the literature by moving beyond a generic satisfaction perspective and treating seat comfort as a multidimensional driver of passenger behavior. These findings are expected to have theoretical and practical implications, informing scholars' understanding of customer responses and guiding airline managers in improving service and seating strategies.

Keywords

References

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Details

Primary Language

English

Subjects

Behavioural Economy

Journal Section

Research Article

Authors

Şahap Akan ^*
0000-0002-4633-7683
Türkiye

Early Pub Date

October 10, 2025

Publication Date

October 19, 2025

Submission Date

August 30, 2025

Acceptance Date

September 24, 2025

Published in Issue

Year 2025 Volume: 9 Number: 3

DOI

https://doi.org/10.30518/jav.1773181

IZ

https://izlik.org/JA23YR27PP

Cite

RIS / Bibtex

APA

Akan, Ş. (2025). Multidimensional Seat Comfort and Its Influence on Passenger Recommendation Behavior: Insights from Skytrax Reviews. Journal of Aviation, 9(3), 676-683. https://doi.org/10.30518/jav.1773181

AMA

1.Akan Ş. Multidimensional Seat Comfort and Its Influence on Passenger Recommendation Behavior: Insights from Skytrax Reviews. JAV. 2025;9(3):676-683. doi:10.30518/jav.1773181

Chicago

Akan, Şahap. 2025. “Multidimensional Seat Comfort and Its Influence on Passenger Recommendation Behavior: Insights from Skytrax Reviews”. Journal of Aviation 9 (3): 676-83. https://doi.org/10.30518/jav.1773181.

EndNote

Akan Ş (October 1, 2025) Multidimensional Seat Comfort and Its Influence on Passenger Recommendation Behavior: Insights from Skytrax Reviews. Journal of Aviation 9 3 676–683.

IEEE

[1]Ş. Akan, “Multidimensional Seat Comfort and Its Influence on Passenger Recommendation Behavior: Insights from Skytrax Reviews”, JAV, vol. 9, no. 3, pp. 676–683, Oct. 2025, doi: 10.30518/jav.1773181.

ISNAD

Akan, Şahap. “Multidimensional Seat Comfort and Its Influence on Passenger Recommendation Behavior: Insights from Skytrax Reviews”. Journal of Aviation 9/3 (October 1, 2025): 676-683. https://doi.org/10.30518/jav.1773181.

JAMA

1.Akan Ş. Multidimensional Seat Comfort and Its Influence on Passenger Recommendation Behavior: Insights from Skytrax Reviews. JAV. 2025;9:676–683.

MLA

Akan, Şahap. “Multidimensional Seat Comfort and Its Influence on Passenger Recommendation Behavior: Insights from Skytrax Reviews”. Journal of Aviation, vol. 9, no. 3, Oct. 2025, pp. 676-83, doi:10.30518/jav.1773181.

Vancouver

1.Şahap Akan. Multidimensional Seat Comfort and Its Influence on Passenger Recommendation Behavior: Insights from Skytrax Reviews. JAV. 2025 Oct. 1;9(3):676-83. doi:10.30518/jav.1773181