Pilot Adaylarının Uçuş Okulu Seçim Davranışını Etkileyen Faktörlerin Belirlenmesi

Yıl 2021, Cilt: 5 Sayı: 2, 170 - 180, 20.12.2021

Bekir Tuncer Yıldıray Kızgın

https://doi.org/10.30518/jav.988025

Öz

Havacılığın gelişimi ile doğru orantılı olarak uçaklara ve de pilotlara olan talep artmaktadır. Pilotluk; seyahat imkanı geniş olan, farklı kültürler tanıma ve birlikte çalışma fırsatı veren ve de maddi olarak tatmin edici ücretler kazandıran bir meslek olarak kariyer hedefleyen bireyler arasında cazibesini sürdürmektedir. Pilot olmak isteyen kişi sayısındaki artış uçuş okullarına olan talebi arttırmıştır. Pilot adaylarının uçuş okulu seçimlerini etkileyen kriterleri belirlemeye yönelik yapılan araştırma, eğitimine devam eden ve mezun olmuş pilotlardan oluşan 168 katılımcıdan elde edilen veriler ile yürütülmüştür. Araştırma sonucu uçuş okulu seçimini etkileyen kriterler 4 faktör altında 16 madde ile belirlenmiştir. Pilot adaylarının uçuş okulu seçim kriterleri arasında öne çıkan maddelerin eğitimin içeriği, uçuş öğretmenleri, eğitim uçakları ve eğitimi bitirmek için gerekli süre olduğu tespit edilmiştir. Pilot adaylarının uçuş okulu seçim kriterlerinin tespit edilmesi, uçuş okullarının pazarlama stratejilerini oluşturmada yarar sağlayacaktır. Uçuş okullarına pazarlama stratejileri için önerilerde bulunulmuştur.

Anahtar Kelimeler

Havacılık, Pilot, Pilot adayı tüketici davranışı, Uçuş okulu seçimi

Determination of Factors Affecting Pilot Candidates' Flight School Selection Behavior

Öz

In direct proportion to the development of aviation, the demand for airplanes and pilots is increasing. Piloting; it continues to be attractive among individuals who aim for a career as a profession that has wide travel opportunities, gives the opportunity to get to know different cultures and work together, and earns financially satisfactory wages. The increase in the number of people who want to become pilots has increased the demand for flight schools. The research conducted to determine the criteria affecting the flight school choices of pilot candidates was conducted with the data obtained from 168 participants, who are continuing their education and graduated from pilots. As a result of the research, the criteria affecting the choice of flight school were determined with 16 items under 4 factors. It has been determined that the most prominent items among the flight school selection criteria of the pilot candidates are the content of the training, flight teachers, training aircraft and the time required to complete the training. Determining the flight school selection criteria of the pilot candidates will be beneficial in creating the marketing strategies of the flight schools. Suggestions for marketing strategies were made to flight schools.

Anahtar Kelimeler

Aviation, Pilot, Pilot candidate consumer behavior, Flight school selection

Kaynakça

• [1] ICAO, “Member States Multilingual”, https://www.icao.int/MemberStates/Member%20States.Multilingual.pdf. [Erişim Tarihi: 13-Ekim-2020].
• [2] SHGM, “Tarihçe”, http://web.shgm.gov.tr/tr/kurumsal/1--tarihce#:~:text=%C4%B0lk%20Sivil%20Hava%20Ta%C5%9F%C4%B1mac%C4%B1l%C4%B1%C4%9F%C4%B1%20ise,ve%20ta%C5%9F%C4%B1ma%20yapmak%20%C3%BCzere%20g%C3%B6revlendirilmi%C5%9Ftir. [Erişim Tarihi: 18-Kasım-2020].
• [3] R. Schiller, “The curious origins of airline deregulation: Economic deregulation and the American left,” Business History Review, 93(4), 729-753, 2019.
• [4] İ. Sağbaş and E. Çelik, “Türk sivil havayolu taşımacılığında regülasyonların sektöre etkisi (2003-2017),” Maliye Dergisi, (176), 152-171, 2019.
• [5] SHGM, “ Faaliyet Raporu 2020,” http://web.shgm.gov.tr/documents/sivilhavacilik/files/pdf/kurumsal/faaliyet/2020.pdf. [Erişim Tarihi: 18-Eylül-2020].
• [6] BOEING, “Commercial Market Outlook 2020–2039,” https://www.boeing.com/resources/boeingdotcom/market/assets/downloads/2020_CMO_PDF_Download.pdf. [Erişim Tarihi: 26-Ağustos-2021].
• [7] AIRBUS, “Airbus’ Global Market Forecast,” https://www.airbus.com/aircraft/market/global-market-forecast.html. [Erişim Tarihi: 26-Ekim-2020].
• [8] G. Sarkane and B. Sloka, “Factors influencing the choice of higher education establishment for marketing strategies of higher education,” Economics and Business, 27(1) 76-80, 2015.
• [9] M. James-MacEachern and D. Yun, “Exploring factors influencing international students’ decision to choose a higher education institution: A comparison between Chinese and other students,” International Journal of Educational Management, 31(3), 343-363,2017.
• [10] A.N.M. Saif, N. Nipa and M.A. Siddique, “Assessing the factors behind choosing universities for higher education: A case of Bangladesh,” Global Journal of Management and Business Research, 16 (11), 45-51,2016.
• [11] W. K. Kershner, The Flight Instructor’s Manual. 2nd Edition, Iowa, Iowa State Press, 1972.
• [12] G. Aguilar, “Service quality and its link to student pilot retention in general aviation flight training: A pilot study”. http://www.pilottrainingreform.org/documents/Aguilar_Student_Pilot_Retention.pdf. [Erişim Tarihi: 10-Ekim-2020].
• [13] A.M. Pampaloni, “The influence of organizational image on college selection: what students seek in institutions of higher education,” Journal of Marketing for Higher Education, 20 (1), 19-48, 2010.
• [14] Salem, O. (2020). “Social media marketing in higher education institutions”, SEA–Practical Application of Science, 8(23), 191-196,2020.
• [15] J. Jin, “An examination of student pilot school choice factors for flight schools in california,” Doctoral Thesis, California School of Management and Leadership Alliant International University, 2019.
• [16] ISWAP, International Society of Women Airline Pilots 2021, https://isa21.org/wp-content/uploads/2021/09/2021-ISA21-Graphs.pdf, [Erişim Tarihi: 28-Ekim-2021].