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An Examination of the Sustainability Activities of Global Airline Collaborations within the Scope of IATA's Sustainability Goals

Yıl 2024, Cilt: 8 Sayı: 3, 288 - 304, 22.10.2024
https://doi.org/10.30518/jav.1483173

Öz

This study aims to evaluate the sustainability activities of the global airline alliances Star Alliance, SkyTeam, and OneWorld within the framework of the International Air Transport Association's (IATA) sustainability goals. Specifically, it focuses on key areas such as achieving net-zero carbon emissions by 2050, promoting new aircraft technologies, enabling greener travel (in terms of noise and air quality), enhancing energy, resource, and operational efficiency, managing cabin waste and recycling, adopting sustainable aviation fuels (SAF), and protecting biodiversity. Using a content analysis methodology, data were gathered from publicly available sources, including airline sustainability reports, annual reports, and information from the IATA website. This systematic analysis provides an objective evaluation of how well these airline alliances are aligning their strategies with IATA’s sustainability goals. The findings reveal significant disparities in the alliances’ commitments. For instance, Star Alliance and OneWorld members exhibit deficiencies in biodiversity conservation, while SkyTeam members show slower progress towards achieving the net-zero carbon emissions target. Additionally, all three alliances demonstrate varying degrees of success in adopting SAF and implementing other sustainable practices, such as waste management and the promotion of new aircraft technologies. By identifying the strengths and weaknesses across the alliances, this research offers critical insights into how the aviation sector can more effectively contribute to global sustainability efforts.

Kaynakça

  • Air Canada. (2023). Air Canada 2020 Corporate Sustainable https://www.aircanada.com/content/dam/aircanada/portal/documents/PDF/en/corporate- sustainability/2022-cs-report.pdf
  • Air France-KML. (2024). Air France KML Group Environment: https://www.airfranceklm.com/en/our- commitments/environment adresinden alındı
  • Arı, E. S., & Ergin , E. (2018). Recommendations for the Process of Becoming a Sustainable Business. Bitlis Eren Unıversıty Journal of Academıc Projectıon, 3(4), 1-18.
  • Bal, H., Manga , M., & Akar, P. G. (2017). Avıatıon Sector and Economıc Growth: The Case of Turkey. The Journal of Academic Social Science, 5(45), 353-366.
  • Brailas, A., Tragou, E., & Papachristopoulos, K. (2023). Introduction to Qualitative Data Analysis and Coding with QualCoder. American Journal of Qualitative Research, 7(3), 19-31.
  • British Airways . (2021). British Airways : https://www.britishairways.com/cms/global/pdfs/information/sustainability-report-2021.pdf
  • Delta Airlines. (2023). Delta Airlines Committed to Sustainability: https://www.delta.com/us/en/about- delta/sustainability.
  • Esin, M., & Düzgün , M. (2021). The Effect and the Result of Globalization process on the Airline Companies. The International Journal of Law and Social Science Studies, 3(1), 19-35.
  • European Union Aviation Safety Agency. (2020). Sustainable AviationFuels(SAF):https://www.easa.europa.eu/en/domains/environment/sustainable-aviation-fuels-saf.
  • Evans, N. (2008). Alliances in the International Travel Industry. International Journal of Hospitality & Tourism Administration, 2(1), 1-26.
  • Garcia, A. T. (2012). Analysis of Global Airline Alliances as a Strategy for International Network Development. Massachusetts Institute of Technology Master of Science in Technology and Policy and Master of Science in Aeronautics and Astronautics. Massachusetts.
  • Gerede , E. (2002). Globalization in airline industry and airline alliances-a case study at Turkish Airlines. Anadolu University Institute of Social Sciences Doctoral Thesis. Eskişehir.
  • Gursel , S., & Orhan , G. (2023). Effects of Strategic Alliance Membership on the Environmental Performance of Airlines. H. T. Karakoc, S. Atipan, A. Dalkiran, A. H. Ercan, N. Kongsamutr, & V. Sripawadkul içinde, Research Developments in Sustainable Aviation (s. 329-334). Springer International Publishing.
  • Huxham, C., & Macdonald, D. (1992). Introducing Collaborative Advantage: Achieving Interorganizational Effectiveness Through Meta-Strategy. Management Decision, 30(3), 50-56.
  • Holloway, I., & Wheeler, S. (1995). Ethical Issues in Qualitative Nursing Research. Nursing Ethics, 2(3), 223-232.
  • Kanbur , E., & Karakavuz, H. (2017). A Comparative Swot Analysis of Global Airline Alliances within The Scope of Strategic Management. Journal of Aviation, 1(2), 74-86.
  • IATA. (2024). Wildlife trafficking and the need for international collaboration: www.iata.org/en/programs/sustainability/wildlife-trafficking/
  • IATA. (2024). Our Commitment to Fly Net Zero by 2050: https://www.iata.org/en/programs/sustainability/flynetzero/
  • IATA. (2024). Net zero 2050: sustainable : https://www.iata.org/en/iata repository/pressroom/fact- sheets/fact-sheet-alternative-fuels/
  • Kanbur, E., Mazıoğlu, V., & Kanbur, A. (2023). Entrepreneurial Characteristics of Global Airline Alliances: An Examination in terms of Member Airline Companies’ Mission and Vision Statements. Journal of Management and Economics, 30(2), 239-256.
  • Kesen, M. (2016). The Role and Importance of Sustainable Human Resource Management in Business Administration. Journal of the Human and Social Science Researches, 5(3), 554-573.
  • Kim, E., & Rhee, M. (2021). Learning from Alliance Membership: An Empirical Study of Learning from the Failure of Their Alliance Members, Liability and Environmentally Sustainable Airline. Sustainability, 13(21), 1-12.
  • Kuşat, N. (2012). Organızatıonal Sustaınablıty for Sustaınable Corporatıons and Its Endogenous Determınants. Afyon Kocatepe University Journal of Economics and Administrative Sciences, 14(2), 227-242.
  • Latrou, K. (2004). The İmpact of Airline Alliances on Partners' Taffic. Cranfield University PhD Thesis
  • Lufthansa Group. (2023). Lufthansa Group Sustainability https://www.lufthansagroup.com/media/downloads/en/responsibility/LH-Factsheet-Sustainability- 2023.pdf.
  • Mutlu, H. G. (2024). Assessment of service quality ın Gönen thermal hotels through online user reviews. Journal of Applied Tourism Research, 5(1), 14-20.
  • OneWorld. (2023). OneWorld Website: www.oneworld.com/about-the-oneworld-alliance.
  • Turkish Airlines. (2022). Turkish Airlines Website: www.turkishairlines.com/tr-int/basin-odasi/hakkimizda/star- alliance.
  • Payan-Sanchez, B., Perez-Valls, M., & Plaza-Ubeda, J. A. (2019). The Contribution of Global Alliances to Airlines’ Environmental Performance. Sustainability, 11(17), 1-16.
  • Qantas. (2023). Qantas Sustainable Report: https://investor.qantas.com/FormBuilder/_Resource/_module/doLLG5ufYkCyEPjF1tpgyw/file/annual- reports/QAN_2023_Sustainability_Report.pdf.
  • Seo, G.-H., & Itoh, M. (2020). Perceptions of Customers as Sustained Competitive Advantages of Global Marketing Airline Alliances: A Hybrid Text Mining Approach. Sustainability, 12(15), 6258.
  • Steven, M., & Merklein, T. (2013). The influence of strategic airline alliances in passenger transportation on carbon intensity. Journal of Cleaner Production, 112-120.
  • Tanrıverdi, G., & Doğan, Ü. (2022). A Systematic and Bibliometric Review on the Role of Strategic Alliances in Achieving Sustainable Competitive Advantage in the Airline Industry: From Resource Dependence Theory Perspective. K. Kiracı, & K. T. Çalıyurt içinde, Corporate Governance, Sustainability, and Information Systems in the Aviation Sector, Volume I (s. 235-255). Springer Nature.
  • Thendu, B., Paul, K., Willy, M., & Peter, W. (2020). Influence of Strategic Alliances on the Performance of Airline Carriers Registered Under IATA: A Literature Based Review. American Journal of Emergency Issue, 2(2), 48-69.
  • World Economic Forum. (2022). Can the aviation sector get to net-zero emissions by 2050? : www.weforum.org/agenda/2022/06/net-zero-aviation-2050-emissions.
  • Yıldırım, A., & Simsek, H. (2021). Qualitative Research Methods in Social Sciences. Seckin Publishing.
  • Younas, A., Cuoco, A., Vellone, E., Fabregues , S., & Barrios, E. E. (2022). Contextual Coding in Qualitativ Contextual Coding in Qualitative Resear e Research Involving P olving Participants ticipants. The Qualitative Report, 27(11), 2509-2527.
Yıl 2024, Cilt: 8 Sayı: 3, 288 - 304, 22.10.2024
https://doi.org/10.30518/jav.1483173

Öz

Kaynakça

  • Air Canada. (2023). Air Canada 2020 Corporate Sustainable https://www.aircanada.com/content/dam/aircanada/portal/documents/PDF/en/corporate- sustainability/2022-cs-report.pdf
  • Air France-KML. (2024). Air France KML Group Environment: https://www.airfranceklm.com/en/our- commitments/environment adresinden alındı
  • Arı, E. S., & Ergin , E. (2018). Recommendations for the Process of Becoming a Sustainable Business. Bitlis Eren Unıversıty Journal of Academıc Projectıon, 3(4), 1-18.
  • Bal, H., Manga , M., & Akar, P. G. (2017). Avıatıon Sector and Economıc Growth: The Case of Turkey. The Journal of Academic Social Science, 5(45), 353-366.
  • Brailas, A., Tragou, E., & Papachristopoulos, K. (2023). Introduction to Qualitative Data Analysis and Coding with QualCoder. American Journal of Qualitative Research, 7(3), 19-31.
  • British Airways . (2021). British Airways : https://www.britishairways.com/cms/global/pdfs/information/sustainability-report-2021.pdf
  • Delta Airlines. (2023). Delta Airlines Committed to Sustainability: https://www.delta.com/us/en/about- delta/sustainability.
  • Esin, M., & Düzgün , M. (2021). The Effect and the Result of Globalization process on the Airline Companies. The International Journal of Law and Social Science Studies, 3(1), 19-35.
  • European Union Aviation Safety Agency. (2020). Sustainable AviationFuels(SAF):https://www.easa.europa.eu/en/domains/environment/sustainable-aviation-fuels-saf.
  • Evans, N. (2008). Alliances in the International Travel Industry. International Journal of Hospitality & Tourism Administration, 2(1), 1-26.
  • Garcia, A. T. (2012). Analysis of Global Airline Alliances as a Strategy for International Network Development. Massachusetts Institute of Technology Master of Science in Technology and Policy and Master of Science in Aeronautics and Astronautics. Massachusetts.
  • Gerede , E. (2002). Globalization in airline industry and airline alliances-a case study at Turkish Airlines. Anadolu University Institute of Social Sciences Doctoral Thesis. Eskişehir.
  • Gursel , S., & Orhan , G. (2023). Effects of Strategic Alliance Membership on the Environmental Performance of Airlines. H. T. Karakoc, S. Atipan, A. Dalkiran, A. H. Ercan, N. Kongsamutr, & V. Sripawadkul içinde, Research Developments in Sustainable Aviation (s. 329-334). Springer International Publishing.
  • Huxham, C., & Macdonald, D. (1992). Introducing Collaborative Advantage: Achieving Interorganizational Effectiveness Through Meta-Strategy. Management Decision, 30(3), 50-56.
  • Holloway, I., & Wheeler, S. (1995). Ethical Issues in Qualitative Nursing Research. Nursing Ethics, 2(3), 223-232.
  • Kanbur , E., & Karakavuz, H. (2017). A Comparative Swot Analysis of Global Airline Alliances within The Scope of Strategic Management. Journal of Aviation, 1(2), 74-86.
  • IATA. (2024). Wildlife trafficking and the need for international collaboration: www.iata.org/en/programs/sustainability/wildlife-trafficking/
  • IATA. (2024). Our Commitment to Fly Net Zero by 2050: https://www.iata.org/en/programs/sustainability/flynetzero/
  • IATA. (2024). Net zero 2050: sustainable : https://www.iata.org/en/iata repository/pressroom/fact- sheets/fact-sheet-alternative-fuels/
  • Kanbur, E., Mazıoğlu, V., & Kanbur, A. (2023). Entrepreneurial Characteristics of Global Airline Alliances: An Examination in terms of Member Airline Companies’ Mission and Vision Statements. Journal of Management and Economics, 30(2), 239-256.
  • Kesen, M. (2016). The Role and Importance of Sustainable Human Resource Management in Business Administration. Journal of the Human and Social Science Researches, 5(3), 554-573.
  • Kim, E., & Rhee, M. (2021). Learning from Alliance Membership: An Empirical Study of Learning from the Failure of Their Alliance Members, Liability and Environmentally Sustainable Airline. Sustainability, 13(21), 1-12.
  • Kuşat, N. (2012). Organızatıonal Sustaınablıty for Sustaınable Corporatıons and Its Endogenous Determınants. Afyon Kocatepe University Journal of Economics and Administrative Sciences, 14(2), 227-242.
  • Latrou, K. (2004). The İmpact of Airline Alliances on Partners' Taffic. Cranfield University PhD Thesis
  • Lufthansa Group. (2023). Lufthansa Group Sustainability https://www.lufthansagroup.com/media/downloads/en/responsibility/LH-Factsheet-Sustainability- 2023.pdf.
  • Mutlu, H. G. (2024). Assessment of service quality ın Gönen thermal hotels through online user reviews. Journal of Applied Tourism Research, 5(1), 14-20.
  • OneWorld. (2023). OneWorld Website: www.oneworld.com/about-the-oneworld-alliance.
  • Turkish Airlines. (2022). Turkish Airlines Website: www.turkishairlines.com/tr-int/basin-odasi/hakkimizda/star- alliance.
  • Payan-Sanchez, B., Perez-Valls, M., & Plaza-Ubeda, J. A. (2019). The Contribution of Global Alliances to Airlines’ Environmental Performance. Sustainability, 11(17), 1-16.
  • Qantas. (2023). Qantas Sustainable Report: https://investor.qantas.com/FormBuilder/_Resource/_module/doLLG5ufYkCyEPjF1tpgyw/file/annual- reports/QAN_2023_Sustainability_Report.pdf.
  • Seo, G.-H., & Itoh, M. (2020). Perceptions of Customers as Sustained Competitive Advantages of Global Marketing Airline Alliances: A Hybrid Text Mining Approach. Sustainability, 12(15), 6258.
  • Steven, M., & Merklein, T. (2013). The influence of strategic airline alliances in passenger transportation on carbon intensity. Journal of Cleaner Production, 112-120.
  • Tanrıverdi, G., & Doğan, Ü. (2022). A Systematic and Bibliometric Review on the Role of Strategic Alliances in Achieving Sustainable Competitive Advantage in the Airline Industry: From Resource Dependence Theory Perspective. K. Kiracı, & K. T. Çalıyurt içinde, Corporate Governance, Sustainability, and Information Systems in the Aviation Sector, Volume I (s. 235-255). Springer Nature.
  • Thendu, B., Paul, K., Willy, M., & Peter, W. (2020). Influence of Strategic Alliances on the Performance of Airline Carriers Registered Under IATA: A Literature Based Review. American Journal of Emergency Issue, 2(2), 48-69.
  • World Economic Forum. (2022). Can the aviation sector get to net-zero emissions by 2050? : www.weforum.org/agenda/2022/06/net-zero-aviation-2050-emissions.
  • Yıldırım, A., & Simsek, H. (2021). Qualitative Research Methods in Social Sciences. Seckin Publishing.
  • Younas, A., Cuoco, A., Vellone, E., Fabregues , S., & Barrios, E. E. (2022). Contextual Coding in Qualitativ Contextual Coding in Qualitative Resear e Research Involving P olving Participants ticipants. The Qualitative Report, 27(11), 2509-2527.
Toplam 37 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Hava Taşımacılığı ve Nakliye Hizmetleri
Bölüm Araştırma Makaleleri
Yazarlar

Volkan Mazıoğlu 0000-0002-3279-3100

Habibe Güngör 0000-0002-3148-8737

Erken Görünüm Tarihi 11 Ekim 2024
Yayımlanma Tarihi 22 Ekim 2024
Gönderilme Tarihi 13 Mayıs 2024
Kabul Tarihi 20 Eylül 2024
Yayımlandığı Sayı Yıl 2024 Cilt: 8 Sayı: 3

Kaynak Göster

APA Mazıoğlu, V., & Güngör, H. (2024). An Examination of the Sustainability Activities of Global Airline Collaborations within the Scope of IATA’s Sustainability Goals. Journal of Aviation, 8(3), 288-304. https://doi.org/10.30518/jav.1483173

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