Purpose- The main aim of the study is to reveal the effects of chaos theory and blue ocean theory, which are modern strategic management techniques, on the general performance of firms. According to the literature, financial and growth performances are expected to increase, especially in firms developing an inimitable production system that produces innovative products and services. In this context, the research focused on identifying firms using these techniques and measuring their performance by employing the survey method.
Methodology- In the relational screening model, which is one of the quantitative data-based screening models, data collected from 204 people selected by the random sampling method from Istanbul province using the Chaos Theory Survey, Blue Ocean Scale, and Performance Analysis Scale were analyzed.
Findings- According to the data obtained from the results, there is a positive relationship between chaos theory and blue ocean strategy and firm performance. In other words, the growth and financial performances of firms that integrate new-generation management practices into their companies increase significantly.
Conclusion- According to the data obtained from this study, it is thought that managers who know and can apply chaos strategy may contribute to enhancing the firm's performance. It is believed that blue ocean strategy may help firms identify new ways that will make competition in the existing market meaningless. Furthermore, it is thought that testing chaos and blue ocean strategies in the context of Turkey can guide firms in the strategy determination stage.
Birincil Dil | İngilizce |
---|---|
Konular | Finans, İşletme |
Bölüm | Articles |
Yazarlar | |
Yayımlanma Tarihi | 30 Haziran 2021 |
Yayımlandığı Sayı | Yıl 2021 |
Journal of Business, Economics and Finance (JBEF) is a scientific, academic, double blind peer-reviewed, quarterly and open-access journal. The publication language is English. The journal publishes four issues a year. The issuing months are March, June, September and December. The journal aims to provide a research source for all practitioners, policy makers and researchers working in the areas of business, economics and finance. The Editor of JBEF invites all manuscripts that that cover theoretical and/or applied researches on topics related to the interest areas of the Journal. JBEF charges no submission or publication fee.
Ethics
Policy - JBEF applies the standards of
Committee on Publication Ethics (COPE). JBEF is committed to the academic
community ensuring ethics and quality of manuscripts in publications.
Plagiarism is strictly forbidden and the manuscripts found to be plagiarized
will not be accepted or if published will be removed from the publication. Authors
must certify that their manuscripts are their original work. Plagiarism,
duplicate, data fabrication and redundant publications are forbidden. The
manuscripts are subject to plagiarism check by iThenticate or similar. All manuscript submissions must provide a similarity report (up to 15% excluding quotes, bibliography, abstract, method).
Open Access - All research articles published in PressAcademia Journals are fully open access; immediately freely available to read, download and share. Articles are published under the terms of a Creative Commons license which permits use, distribution and reproduction in any medium, provided the original work is properly cited. Open access is a property of individual works, not necessarily journals or publishers. Community standards, rather than copyright law, will continue to provide the mechanism for enforcement of proper attribution and responsible use of the published work, as they do now.