A SYSTEMATIC LITERATURE ANALYSIS ON ENTREPRENEURIAL ORIENTATION AND BUSINESS PERFORMANCE

Year 2018, Volume: 7 Issue: 3, 269 - 287, 30.09.2018

Hewa Kumbalgoda Gamage Sriyani Ranasinghe Mohd Shukri Abd. Yajid Ali Khatibi S. M. Ferdous Azam

Abstract

Purpose- Entrepreneurial Orientation (EO)
has received substantial attention in entrepreneurship research in recent
years. However, this aspect has not been fully considered in relation to
graduate entrepreneurs in the university systems. This article aims to
investigate the relationship between Entrepreneurial Orientation and Business
Performance.

Methodology-
15 empirical research and 126 articles published in relevant journals
were selected through major indexes: ISI, SCOPUS and Google Search. The
methodology incorporated theses and articles which showed a relationship with
the two constructs from 2000 to 2018. This article proposes a conceptual model
consisting of some specific dimensions of EO: entrepreneurship desire,
innovativeness, proactiveness, risk-taking and
networking capability.

Findings- The limited number of research
conducted in this area previously does not cover the issues of graduate
entrepreneurs and numerous doubts on EO remain unanswered.

Conclusion- The
proposed recommendations strongly advocate for future empirical research of
this topic, whereby it would add new pragmatic knowledge to the existing.

Keywords

Entrepreneurship, entrepreneurial orientation, business performance, graduate entrepreneur, systematic analysis

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