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Year 2014, Volume: 1 Issue: 4, 0 - 0, 16.10.2015

Abstract

References

  • The Banks Assosciation of Turkey. (2011). Internet and Mobile Banking Statistics [Data File]. Retrieved from http://www.tbb.org.tr/Dosyalar/istatistiki_raporlar/Internet_ve_Mobil_Bankacilik_Istatistikleri/1125/Internet_v e_Mobil_Bankacilik_Istatistikleri-Aralik_2011.zip
  • The Banks Assosciation of Turkey. (2012). Internet and Mobile Banking Statistics [Data File]. Retrieved from http://www.tbb.org.tr/Content/Upload/istatistikiraporlar/tumu/810/Internet_ve_Mobil_Bankacilik_Istatistikleri- Aralik_2012.zip
  • The Banks Assosciation of Turkey. (2013). Internet and Mobile Banking Statistics [Data File]. Retrieved from http://www.tbb.org.tr/Content/Upload/istatistikiraporlar/tumu/871/Internet_ve_Mobil_Bankacilik_Istatistikleri- Aralik_2013.zip
  • Ather Akhlaq, Ejaz Ahmed, (2013). The effect of motivation on trust in the acceptance of internet banking in a low income country, International Journal of Bank Marketing, Vol. 31 Iss: 2, pp.115 – 125.
  • Nathalie T.M. Demoulin, Souad Djelassi, (2013). Customer responses to waits for online banking service delivery,
  • International Journal of Retail & Distribution Management, Vol. 41 Iss: 6, pp.442 – 460. Sergios Dimitriadis, Athanasios Kouremenos, Nikolaos Kyrezis, (2011). Trust-based segmentation: Preliminary evidence from technology-enabled bank channels, International Journal of Bank Marketing, Vol. 29 Iss: 1, pp.5 –
  • Sandra Maria Correia Loureiro, Hans Rüdiger Kaufmann, Samuel Rabino, (2014). Intentions to use and recommend to others: An empirical study of online banking practices in Portugal and Austria, Online Information
  • Review, Vol. 38 Iss: 2, pp.186 – 208. Athanasios G. Patsiotis, Tim Hughes, Don J. Webber, (2012). Adopters and non-adopters of internet banking: a segmentation study, International Journal of Bank Marketing, Vol. 30 Iss: 1, pp.20 – 42.
  • Lova Rajaobelina, Isabelle Brun, Élissar Toufaily, (2013). A relational classification of online banking customers,
  • International Journal of Bank Marketing, Vol. 31 Iss: 3, pp.187 – 205. Michel Rod, Nicholas J. Ashill, Jinyi Shao, Janet Carruthers, (2009). An examination of the relationship between service quality dimensions, overall internet banking service quality and customer satisfaction: A New Zealand study, Marketing Intelligence & Planning, Vol. 27 Iss: 1, pp.103 – 126
  • Daniel Singer, Albert Avery, Babu Baradwaj, (2008). Management innovation and cultural adaptivity in international online banking, Management Research News, Vol. 31 Iss: 4, pp.258 – 272.
  • Shumaila Yousafzai, Mirella Yani-de-Soriano, (2012). Understanding customer-specific factors underpinning internet banking adoption, International Journal of Bank Marketing, Vol. 30 Iss: 1, pp.60 – 81.
  • Cataldo Zuccaro, Martin Savard, (2010). Hybrid segmentation of internet banking users, International Journal of

CUSTOMER PENETRATION TRENDS IN ONLINE BANKING: A TURKISH CASE

Year 2014, Volume: 1 Issue: 4, 0 - 0, 16.10.2015

Abstract

Alternative delivery channels and self-service, branchless banking are swiftly replacing the main channels for banking services worldwide. This study seeks to investigate relational analyses between retail online banking market in Turkey transaction numbers, transaction volumes and customer numbers. Quarterly data is employed for the analysis. The market numbers are compared for different purposes in a time frame of 3 years between 2011 and 2014. The number of customers, the number of transactions for a 16 financial transactions of various types, the volume of transactions and the changes are considered for the analyses. The results support that the market for online banking and the penetration channels of the bank have a stable tendency for growth.

References

  • The Banks Assosciation of Turkey. (2011). Internet and Mobile Banking Statistics [Data File]. Retrieved from http://www.tbb.org.tr/Dosyalar/istatistiki_raporlar/Internet_ve_Mobil_Bankacilik_Istatistikleri/1125/Internet_v e_Mobil_Bankacilik_Istatistikleri-Aralik_2011.zip
  • The Banks Assosciation of Turkey. (2012). Internet and Mobile Banking Statistics [Data File]. Retrieved from http://www.tbb.org.tr/Content/Upload/istatistikiraporlar/tumu/810/Internet_ve_Mobil_Bankacilik_Istatistikleri- Aralik_2012.zip
  • The Banks Assosciation of Turkey. (2013). Internet and Mobile Banking Statistics [Data File]. Retrieved from http://www.tbb.org.tr/Content/Upload/istatistikiraporlar/tumu/871/Internet_ve_Mobil_Bankacilik_Istatistikleri- Aralik_2013.zip
  • Ather Akhlaq, Ejaz Ahmed, (2013). The effect of motivation on trust in the acceptance of internet banking in a low income country, International Journal of Bank Marketing, Vol. 31 Iss: 2, pp.115 – 125.
  • Nathalie T.M. Demoulin, Souad Djelassi, (2013). Customer responses to waits for online banking service delivery,
  • International Journal of Retail & Distribution Management, Vol. 41 Iss: 6, pp.442 – 460. Sergios Dimitriadis, Athanasios Kouremenos, Nikolaos Kyrezis, (2011). Trust-based segmentation: Preliminary evidence from technology-enabled bank channels, International Journal of Bank Marketing, Vol. 29 Iss: 1, pp.5 –
  • Sandra Maria Correia Loureiro, Hans Rüdiger Kaufmann, Samuel Rabino, (2014). Intentions to use and recommend to others: An empirical study of online banking practices in Portugal and Austria, Online Information
  • Review, Vol. 38 Iss: 2, pp.186 – 208. Athanasios G. Patsiotis, Tim Hughes, Don J. Webber, (2012). Adopters and non-adopters of internet banking: a segmentation study, International Journal of Bank Marketing, Vol. 30 Iss: 1, pp.20 – 42.
  • Lova Rajaobelina, Isabelle Brun, Élissar Toufaily, (2013). A relational classification of online banking customers,
  • International Journal of Bank Marketing, Vol. 31 Iss: 3, pp.187 – 205. Michel Rod, Nicholas J. Ashill, Jinyi Shao, Janet Carruthers, (2009). An examination of the relationship between service quality dimensions, overall internet banking service quality and customer satisfaction: A New Zealand study, Marketing Intelligence & Planning, Vol. 27 Iss: 1, pp.103 – 126
  • Daniel Singer, Albert Avery, Babu Baradwaj, (2008). Management innovation and cultural adaptivity in international online banking, Management Research News, Vol. 31 Iss: 4, pp.258 – 272.
  • Shumaila Yousafzai, Mirella Yani-de-Soriano, (2012). Understanding customer-specific factors underpinning internet banking adoption, International Journal of Bank Marketing, Vol. 30 Iss: 1, pp.60 – 81.
  • Cataldo Zuccaro, Martin Savard, (2010). Hybrid segmentation of internet banking users, International Journal of
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Journal Section Articles
Authors

Ertan Coskun This is me

Publication Date October 16, 2015
Published in Issue Year 2014 Volume: 1 Issue: 4

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APA Coskun, E. (2015). CUSTOMER PENETRATION TRENDS IN ONLINE BANKING: A TURKISH CASE. Journal of Economics Finance and Accounting, 1(4).

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