IMPACT OF BLOCKCHAIN TECHNOLOGY AND ITS COMPONENTS ON TOURISM OUTCOMES WITH THE MEDIATING ROLE OF SUPPLY CHAIN MANAGEMENT

Marzieh Mehrabi; Javad Mehrabi

doi:10.17261/Pressacademia.2024.1939

IMPACT OF BLOCKCHAIN TECHNOLOGY AND ITS COMPONENTS ON TOURISM OUTCOMES WITH THE MEDIATING ROLE OF SUPPLY CHAIN MANAGEMENT

Abstract

Purpose- The current research “investigates the impact of blockchain technology and its components on tourism outcomes with the mediating role of supply chain management .It reviews concepts such as tourism, blockchain technology, and supply chain management through the structural equation modeling method, and investigates the mediating role of supply chain management. Methodology- A questionnaire was used to collect data. Its validity was checked by experts as content validity, construct validity by confirmatory factor analysis in smart pls software, and its reliability by using Cronbach's alpha coefficient in SPSS software. Findings. The population under study included tourists from tourist centers of the Tehran province and the sample size was determined by using the Morgan Krejcie table to be 384 people. Kolmogorov-Smirnov tests, confirmatory factor analysis test and structural equation modeling were used to analyze the data in smart pls software. Conclusion- The results showed that blockchain technology and its components have led to favorable outcomes such as the sustainable development of tourism destinations, the creation of tourism opportunities, the increase in tourism demand in Iran, the attraction of tourists, the increase in tourism business activities, the adoption of blockchain in the tourism industry, and supply chain management plays a mediating role in this effectivity.

Keywords

References

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Details

Primary Language

English

Subjects

Integrated Marketing Communication, Human Resources and Industrial Relations (Other), Business Administration, Advertisement

Journal Section

Research Article

Authors

Marzieh Mehrabi ^*
0009-0004-6598-7042
Iran

Javad Mehrabi
0000-0001-6206-4008
Iran

Publication Date

December 31, 2024

Submission Date

April 11, 2024

Acceptance Date

December 21, 2024

Published in Issue

Year 2024 Volume: 11 Number: 2

DOI

https://doi.org/10.17261/Pressacademia.2024.1939

IZ

https://izlik.org/JA25CU42WE

Cite

RIS / Bibtex

APA

Mehrabi, M., & Mehrabi, J. (2024). IMPACT OF BLOCKCHAIN TECHNOLOGY AND ITS COMPONENTS ON TOURISM OUTCOMES WITH THE MEDIATING ROLE OF SUPPLY CHAIN MANAGEMENT. Journal of Management Marketing and Logistics, 11(2), 142-152. https://doi.org/10.17261/Pressacademia.2024.1939

AMA

1.Mehrabi M, Mehrabi J. IMPACT OF BLOCKCHAIN TECHNOLOGY AND ITS COMPONENTS ON TOURISM OUTCOMES WITH THE MEDIATING ROLE OF SUPPLY CHAIN MANAGEMENT. JMML. 2024;11(2):142-152. doi:10.17261/Pressacademia.2024.1939

Chicago

Mehrabi, Marzieh, and Javad Mehrabi. 2024. “IMPACT OF BLOCKCHAIN TECHNOLOGY AND ITS COMPONENTS ON TOURISM OUTCOMES WITH THE MEDIATING ROLE OF SUPPLY CHAIN MANAGEMENT”. Journal of Management Marketing and Logistics 11 (2): 142-52. https://doi.org/10.17261/Pressacademia.2024.1939.

EndNote

Mehrabi M, Mehrabi J (December 1, 2024) IMPACT OF BLOCKCHAIN TECHNOLOGY AND ITS COMPONENTS ON TOURISM OUTCOMES WITH THE MEDIATING ROLE OF SUPPLY CHAIN MANAGEMENT. Journal of Management Marketing and Logistics 11 2 142–152.

IEEE

[1]M. Mehrabi and J. Mehrabi, “IMPACT OF BLOCKCHAIN TECHNOLOGY AND ITS COMPONENTS ON TOURISM OUTCOMES WITH THE MEDIATING ROLE OF SUPPLY CHAIN MANAGEMENT”, JMML, vol. 11, no. 2, pp. 142–152, Dec. 2024, doi: 10.17261/Pressacademia.2024.1939.

ISNAD

Mehrabi, Marzieh - Mehrabi, Javad. “IMPACT OF BLOCKCHAIN TECHNOLOGY AND ITS COMPONENTS ON TOURISM OUTCOMES WITH THE MEDIATING ROLE OF SUPPLY CHAIN MANAGEMENT”. Journal of Management Marketing and Logistics 11/2 (December 1, 2024): 142-152. https://doi.org/10.17261/Pressacademia.2024.1939.

JAMA

1.Mehrabi M, Mehrabi J. IMPACT OF BLOCKCHAIN TECHNOLOGY AND ITS COMPONENTS ON TOURISM OUTCOMES WITH THE MEDIATING ROLE OF SUPPLY CHAIN MANAGEMENT. JMML. 2024;11:142–152.

MLA

Mehrabi, Marzieh, and Javad Mehrabi. “IMPACT OF BLOCKCHAIN TECHNOLOGY AND ITS COMPONENTS ON TOURISM OUTCOMES WITH THE MEDIATING ROLE OF SUPPLY CHAIN MANAGEMENT”. Journal of Management Marketing and Logistics, vol. 11, no. 2, Dec. 2024, pp. 142-5, doi:10.17261/Pressacademia.2024.1939.

Vancouver

1.Marzieh Mehrabi, Javad Mehrabi. IMPACT OF BLOCKCHAIN TECHNOLOGY AND ITS COMPONENTS ON TOURISM OUTCOMES WITH THE MEDIATING ROLE OF SUPPLY CHAIN MANAGEMENT. JMML. 2024 Dec. 1;11(2):142-5. doi:10.17261/Pressacademia.2024.1939