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Yıl 2015, Cilt: 2 Sayı: 2, 0 - 0, 29.06.2015

Öz

Kaynakça

  • Adiguzel, O, Batur. H, Z., Eksili, N., (2014) “Generation’s Changing Side and The Newly Arisen Work Style After Y
  • Generation: Mobile Collars”, Journal of Süleyman Demirel University Institute of Social Sciences Issue: 2014/1, Number:19 p.166 – 182
  • Agoguéa, M., Poirel, N., Pineaub, A., Houdéb O., Cassotti, M.(2013) “The impact of age and training on creativity:
  • A design-theoryapproach to study fixation effects” Thinking Skills and Creativity, (11) p.33 – 41 Ahlin, B., Drnovsek, M., Hisrich, R. D., (2013) “Entrepreneurs’ creativity and firm innovation: the moderating role of entrepreneurial self-efficacy” Small Business Economics, 43, p.101 – 117
  • Alwin, D. F. (2002) “Generations X, Y And Z: Are They Changing America”, American Sociological Association, Contexts, 42 /1, p.42 – 51
  • Ateljevič, Jovo; Martin, Frank. (2011). “The Use of Location Specific Advertisements on Facebook: Can They Help
  • Entrepreneurs Solve Problems Associated With Banner Advertisements?”, Challenges of Europe: Growth & Competitiveness - Reversing Trends: Ninth International Conference Proceedings, p17-32. 16p. Austin, E. W., Van de Vord, R., Pinkleton, B. E., Epstein E. (2008) “Celebrity Endorsements and Their Potential to
  • Motivate Young Voters” Mass Communication and Society, 11:4, p.420–436 Békaert, J., Masclet, G. Caron, R. (2012) “Psychometric validation of the inventory of the resilience factors”
  • Psychologie Francaise, March, 57(1), pp.51-61
  • Bongiorno,R., Bain, P. G., Haslam, N. (2013) “When Sex Doesn’t Sell: Using Sexualized Images of Women Reduces
  • Support for Ethical Campaigns”, Plos One, December, Vol. 8, Issue 12, e83311, p. 1 – 6
  • Burroughs, J. E., Chaplin, L. N., Pandelaere, M., Norton, M. I., Ordabayeva, N., Gunz, A., Dinauer, L. (2013). “Using
  • Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society” Journal Of Public Policy & Marketing, 32(1), p. 18-31. Bush, A. J., Martin, C. A., Bush, V.D. (2004) “Sports Celebrity Influence on the Behavioral Intentions of Generation
  • Y” Journal of Advertising, March, p.108-118
  • Celsi, R. L., Olson, J. C. (1988) “The Role of Involvement in Attention and Comprehension Processes” Journal of
  • Consumer Research, Vol. 15, September, p.210-224
  • Chan, K., Hui, A., Cheng, S., Ng, Y. L. (2013) “Perceptions of Age and Creativity in the workforce”, The Journal of
  • Creative Behavior, Vol. 47, Iss. 4, pp. 256–272 Chernyshkova, E. V. (2011) “Sexual Activity in Old Age” Saratov Journal of Medical Scientific Research. Vol. 7, № p.693-694
  • Clark, T. N. (2000) “ Is Materialism Rising in America” Society, Sep-Oct, (6), p.47-48
  • Cronbach, Lee., (1951) “Coefficient Alpha and the Internal Structure of Tests”, Psychometrika; Sep, Vol. 16 Issue 3, pp.297-334
  • Czarnecka, B.; Stephan D., Stephan; Eagle, L., (2013). “Is food advertising culture-bound? Contradictory Results from Three European Countries”. Journal of Customer Behaviour. Summer/Autumn, Vol. 12 Issue 2/3, p227-246.
  • Dao, T. H., Jeong, S. R., Ahn, H., (2012). “A novel recommendation model of location-based advertising: Context
  • Aware Collaborative Filtering using GA approach”, Expert Systems With Applications. 2012 39(3):3731-3739
  • Deleersnyder, B., Dekimpe, M. G., Steenkamp, Jan-Benedict E.M; Leeflang, Peter S.H. (2009) “The Role of
  • National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across Continents”, Journal of Marketing Research, October, Vol. 46 Issue 5, p623-636. Ebrahimy, S., Osareh. F. (2014) “Design, validation, and reliability determination a citing conformity instrument at three levels: normative, informational, and identification” Scientometrics, May, Vol. 99 Issue 2, p581-597
  • Faseur, T.; Geuens, M. (2012) “On the Effectiveness of Ego- and Other-Focused Ad-Evoked Emotions”.
  • International Journal of Advertising. Vol. 31 Issue 3, p529-546
  • Furnham, A.; Mainaud, L. (2011) “The Effect of French Television Sexual Program Content on the Recall of Sexual and Nonsexual Advertisements”., Journal of Sex Research,. Nov/Dec, Vol. 48 Issue 6, p590-598
  • Goodrich, K., (2014) “The Gender Gap: Brain-Processing Differences Between the Sexes Shape Attitudes About
  • Online Advertising”, Journal of Advertising Research. March, Vol. 54 Issue 1, p32-43
  • Gravil, R. (2007) “Existentialism” Humanities-Ebooks: p.32
  • Gurau, C., (2012) “A life-stage analysis of consumer loyalty profile: comparing Generation X and Millennial consumers”, Journal of Consumer Marketing, Vol. 29 Iss 2 pp. 103 – 113
  • Güdekli, İ. A., Çelik, İ. (2014) “Using Woman in Advertisement as a Symbol of Sex: Cosmopolitan Magazine
  • Example”. Journal Of Yasar University, 35(9), p.6129-6137
  • Heaney, J. (2007) “Generations X and Y ’s internet banking usage in Australia” Journal of Financial Services
  • Marketing Vol. 11, 3, p.196 – 210 Hernaus, T., Vokic N.P. (2014) “Work design for different generational cohorts: Determining common and idiosyncratic job characteristics”, Journal of Organizational Change Management, Vol. 27 Iss 4 pp. 615 - 641
  • Hildebrandt, S., (2011) “Marketing through the generations: identifying the wants and needs of age groups”,
  • Beverage Industry. Oct, Vol. 102 Issue 10, p16-20. Hofer, M., Burkhard, L., Allemand, M. (2015) “Age Differences in Emotion Regulation During a Distressing Film
  • Scene” Journal of Media Psychology, January p. 1-7
  • Howe, N., Strauss, W., (2007) “The Next 20 Years: How Customer and Workforce Attitudes Will Evolve”, Harvard
  • Business Review, July–August, pp. 41 – 52 Hung, K. (2014) “Why Celebrity Sells: A Dual Entertainment Path Model of Brand Endorsement” Journal of Advertising, 43(2), p. 155–166
  • Irmak, C., Vallen, B., Sen, S. (2010) “You Like What I Like, but I Don't Like What You Like: Uniqueness Motivations in Product Preferences” Journal of Consumer Research, Vol. 37, October, p.443-455
  • Isaacowitz, D. M., Livingstone, K. M., Harris, J. A., Marcotte S. L. (2015) “Mobile Eye Tracking Reveals Little
  • Evidence for Age Differences in Attentional Selection for Mood Regulation” Emotion, Vol 15(2), Apr, 2015. p. 151- 161
  • Jeong, H. C., Kim, S. U., Lee, W. C., Kim, M. T., Lee, W. K., Kim, H.Y., Kim, S.Y., Yang, D. Y. (2012) “Sexual Behavior of the Elderly in Urban Areas”, World J Mens Health, December 30(3) p.166-171
  • Kalra, G., Subramanyam1, A., Pinto, C. (2011) “Sexuality: Desire, activity and intimacy in the elderly” Indian
  • Journal of Psychiatry, 53(4), Oct-Dec, p.300-306
  • Keene, D. L., Handrich, R. R., (2011) “Generation X members are “active, balanced and happy”.Seriously?”,
  • American Society of Trial Consultants, Volume 23, Issue 6, November, p.29 – 43 Kelting, K.; Rice, D. H..(2013) “Should We Hire David Beckham to Endorse our Brand? Contextual Interference and Consumer Memory for Brands in a Celebrity's Endorsement Portfolio”., Psychology & Marketing. July, Vol. 30 Issue 7, p602-613.
  • King, J., Mcclelland, A., Furnham, A. (2015) “Sex Really Does Sell: The Recall of Sexual and Non-sexual Television
  • Advertisements in Sexual and Non-sexual Programmes”, Applied Cognitive Psychology, 29, p. 210–216 Kirmani A., Wright P., (1989) “Money Talks: Perceived Advertising Expense and Expected Product Quality”.
  • Journal of Consumer Research, December, Vol.16, pp. 344-353
  • Krugman, Herbert E., (1988) “Point of View: Limits of Attention to Advertising”, Journal of Advertising Research.
  • Oct/Nov, Vol. 28 Issue 5, p47-50. 4p. Kruskal, W. H., Wallis, W. A. (1952) “Use of Ranks in One-Criterion Variance Analysis”, Journal of the American
  • Statistical Association, Vol. 47, Issue 260, p. 583-621;, Kuşçu, A., Özçam D. S., (2014) “Analyzing Factors Affecting Repurchase Intention During Gezi Park Brand
  • Protests”, European Journal of Business and Management, Vol.6, No.38, pp.177 – 188 Lehnert, K.; Till, B. D.; Ospina, J. M., (2014) “Advertising Creativity: The Role of Divergence Versus
  • Meaningfulness”, Journal of Advertising. Fall, Vol. 43 Issue 3, p274-285. Lessig, V. P.; Park, C. W..(1978) “Promotional Perspectives of Reference Group Influence: Advertising
  • Implications”., Journal of Advertising. Spring, Vol. 7 Issue 2, p41-47. Loroz, P. S., Helgeson, J. G., (2013) “Boomers and Their Babies: An Exploratory Study Comparing Psycholological
  • Profiles and Advertising Appeal Effectiveness Accross Two Generations” Journal of Marketing Theory and Practice, vol. 21, no. 3 (summer 2013), pp. 289–306
  • Loureiro, S. M. C., Roschk, H.(2014) “Differential effects of atmospheric cues on emotions and loyalty intention with respect to age under online/offline environment” Journal of Retailing and Consumer Services, 21, p.211-219
  • Lower, J.. (2008) “Brace Yourself here comes generation Y Critical Care Nurse” October 2008, 28/5 p.80-85
  • Lowry, J.; Correll, C.. (2011) “When it comes to advertising…Evoking emotions = more conversions”., Label &
  • Narrow Web. Nov/Dec, Vol. 16 Issue 8, p114-114
  • Lyons, S. T., Schweitzer, L., Eddy, S.W. (2014) “How have careers changed? An investigation of changing career patterns across four generations”, Journal of Managerial Psychology, Vol. 30, Iss 1, pp. 8 – 21
  • Ma, L. (2014) “Love Through the Ages”, Psychology Today, Sep/Oct, Vol. 47 Issue 5, p96
  • Malson, H.; Halliwell, E.; Tischner, I.; Rşdólfsdóttir, A., (2011) “Post-feminist Advertising Laid Bare: Young
  • Women’s Talk About the Sexually Agentic Woman of ‘Midriff’ Advertising”. Feminism & Psychology. Feb, Vol. 21 Issue 1, p74-99. Maronick, T. J. (2005) “Celebrity versus Company President as Endorsers of High Risk Products for Elderly
  • Consumers” Journal of Promotion Management, Vol. 11(4), p.63-80
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  • Models of Count Data” American Journal of Political Science, Vol. 48, No. 2, Apr, pp. 392-411
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  • Cognition on Attention”, Computers in Human Behavior. July, Vol. 28 Issue 4, p1315-1320
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HOW TO INCREASE ATTENTION TO ADVERTISEMENTS ACROSS BABY BOOMERS, X AND Y GENERATIONS

Yıl 2015, Cilt: 2 Sayı: 2, 0 - 0, 29.06.2015

Öz

The article includes examination of the general aspects of Baby Boomer, X and Y generations in terms of demographic and psychographic dimensions and focuses on adding a new cluster of dimensions to discriminate them regarding their attention level to the communication content and advertisements that they incur.  In this study it is found out that the cohorts can be discriminated through their attention level  on the shared platform of advertising appeals of ; Creativity, Celebrity Endorsement, Reference  Group, Emotion Evoking and  Sexual Connotation. The variance between the old and the young generations explained on the ground of existential philosophy.

Kaynakça

  • Adiguzel, O, Batur. H, Z., Eksili, N., (2014) “Generation’s Changing Side and The Newly Arisen Work Style After Y
  • Generation: Mobile Collars”, Journal of Süleyman Demirel University Institute of Social Sciences Issue: 2014/1, Number:19 p.166 – 182
  • Agoguéa, M., Poirel, N., Pineaub, A., Houdéb O., Cassotti, M.(2013) “The impact of age and training on creativity:
  • A design-theoryapproach to study fixation effects” Thinking Skills and Creativity, (11) p.33 – 41 Ahlin, B., Drnovsek, M., Hisrich, R. D., (2013) “Entrepreneurs’ creativity and firm innovation: the moderating role of entrepreneurial self-efficacy” Small Business Economics, 43, p.101 – 117
  • Alwin, D. F. (2002) “Generations X, Y And Z: Are They Changing America”, American Sociological Association, Contexts, 42 /1, p.42 – 51
  • Ateljevič, Jovo; Martin, Frank. (2011). “The Use of Location Specific Advertisements on Facebook: Can They Help
  • Entrepreneurs Solve Problems Associated With Banner Advertisements?”, Challenges of Europe: Growth & Competitiveness - Reversing Trends: Ninth International Conference Proceedings, p17-32. 16p. Austin, E. W., Van de Vord, R., Pinkleton, B. E., Epstein E. (2008) “Celebrity Endorsements and Their Potential to
  • Motivate Young Voters” Mass Communication and Society, 11:4, p.420–436 Békaert, J., Masclet, G. Caron, R. (2012) “Psychometric validation of the inventory of the resilience factors”
  • Psychologie Francaise, March, 57(1), pp.51-61
  • Bongiorno,R., Bain, P. G., Haslam, N. (2013) “When Sex Doesn’t Sell: Using Sexualized Images of Women Reduces
  • Support for Ethical Campaigns”, Plos One, December, Vol. 8, Issue 12, e83311, p. 1 – 6
  • Burroughs, J. E., Chaplin, L. N., Pandelaere, M., Norton, M. I., Ordabayeva, N., Gunz, A., Dinauer, L. (2013). “Using
  • Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society” Journal Of Public Policy & Marketing, 32(1), p. 18-31. Bush, A. J., Martin, C. A., Bush, V.D. (2004) “Sports Celebrity Influence on the Behavioral Intentions of Generation
  • Y” Journal of Advertising, March, p.108-118
  • Celsi, R. L., Olson, J. C. (1988) “The Role of Involvement in Attention and Comprehension Processes” Journal of
  • Consumer Research, Vol. 15, September, p.210-224
  • Chan, K., Hui, A., Cheng, S., Ng, Y. L. (2013) “Perceptions of Age and Creativity in the workforce”, The Journal of
  • Creative Behavior, Vol. 47, Iss. 4, pp. 256–272 Chernyshkova, E. V. (2011) “Sexual Activity in Old Age” Saratov Journal of Medical Scientific Research. Vol. 7, № p.693-694
  • Clark, T. N. (2000) “ Is Materialism Rising in America” Society, Sep-Oct, (6), p.47-48
  • Cronbach, Lee., (1951) “Coefficient Alpha and the Internal Structure of Tests”, Psychometrika; Sep, Vol. 16 Issue 3, pp.297-334
  • Czarnecka, B.; Stephan D., Stephan; Eagle, L., (2013). “Is food advertising culture-bound? Contradictory Results from Three European Countries”. Journal of Customer Behaviour. Summer/Autumn, Vol. 12 Issue 2/3, p227-246.
  • Dao, T. H., Jeong, S. R., Ahn, H., (2012). “A novel recommendation model of location-based advertising: Context
  • Aware Collaborative Filtering using GA approach”, Expert Systems With Applications. 2012 39(3):3731-3739
  • Deleersnyder, B., Dekimpe, M. G., Steenkamp, Jan-Benedict E.M; Leeflang, Peter S.H. (2009) “The Role of
  • National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across Continents”, Journal of Marketing Research, October, Vol. 46 Issue 5, p623-636. Ebrahimy, S., Osareh. F. (2014) “Design, validation, and reliability determination a citing conformity instrument at three levels: normative, informational, and identification” Scientometrics, May, Vol. 99 Issue 2, p581-597
  • Faseur, T.; Geuens, M. (2012) “On the Effectiveness of Ego- and Other-Focused Ad-Evoked Emotions”.
  • International Journal of Advertising. Vol. 31 Issue 3, p529-546
  • Furnham, A.; Mainaud, L. (2011) “The Effect of French Television Sexual Program Content on the Recall of Sexual and Nonsexual Advertisements”., Journal of Sex Research,. Nov/Dec, Vol. 48 Issue 6, p590-598
  • Goodrich, K., (2014) “The Gender Gap: Brain-Processing Differences Between the Sexes Shape Attitudes About
  • Online Advertising”, Journal of Advertising Research. March, Vol. 54 Issue 1, p32-43
  • Gravil, R. (2007) “Existentialism” Humanities-Ebooks: p.32
  • Gurau, C., (2012) “A life-stage analysis of consumer loyalty profile: comparing Generation X and Millennial consumers”, Journal of Consumer Marketing, Vol. 29 Iss 2 pp. 103 – 113
  • Güdekli, İ. A., Çelik, İ. (2014) “Using Woman in Advertisement as a Symbol of Sex: Cosmopolitan Magazine
  • Example”. Journal Of Yasar University, 35(9), p.6129-6137
  • Heaney, J. (2007) “Generations X and Y ’s internet banking usage in Australia” Journal of Financial Services
  • Marketing Vol. 11, 3, p.196 – 210 Hernaus, T., Vokic N.P. (2014) “Work design for different generational cohorts: Determining common and idiosyncratic job characteristics”, Journal of Organizational Change Management, Vol. 27 Iss 4 pp. 615 - 641
  • Hildebrandt, S., (2011) “Marketing through the generations: identifying the wants and needs of age groups”,
  • Beverage Industry. Oct, Vol. 102 Issue 10, p16-20. Hofer, M., Burkhard, L., Allemand, M. (2015) “Age Differences in Emotion Regulation During a Distressing Film
  • Scene” Journal of Media Psychology, January p. 1-7
  • Howe, N., Strauss, W., (2007) “The Next 20 Years: How Customer and Workforce Attitudes Will Evolve”, Harvard
  • Business Review, July–August, pp. 41 – 52 Hung, K. (2014) “Why Celebrity Sells: A Dual Entertainment Path Model of Brand Endorsement” Journal of Advertising, 43(2), p. 155–166
  • Irmak, C., Vallen, B., Sen, S. (2010) “You Like What I Like, but I Don't Like What You Like: Uniqueness Motivations in Product Preferences” Journal of Consumer Research, Vol. 37, October, p.443-455
  • Isaacowitz, D. M., Livingstone, K. M., Harris, J. A., Marcotte S. L. (2015) “Mobile Eye Tracking Reveals Little
  • Evidence for Age Differences in Attentional Selection for Mood Regulation” Emotion, Vol 15(2), Apr, 2015. p. 151- 161
  • Jeong, H. C., Kim, S. U., Lee, W. C., Kim, M. T., Lee, W. K., Kim, H.Y., Kim, S.Y., Yang, D. Y. (2012) “Sexual Behavior of the Elderly in Urban Areas”, World J Mens Health, December 30(3) p.166-171
  • Kalra, G., Subramanyam1, A., Pinto, C. (2011) “Sexuality: Desire, activity and intimacy in the elderly” Indian
  • Journal of Psychiatry, 53(4), Oct-Dec, p.300-306
  • Keene, D. L., Handrich, R. R., (2011) “Generation X members are “active, balanced and happy”.Seriously?”,
  • American Society of Trial Consultants, Volume 23, Issue 6, November, p.29 – 43 Kelting, K.; Rice, D. H..(2013) “Should We Hire David Beckham to Endorse our Brand? Contextual Interference and Consumer Memory for Brands in a Celebrity's Endorsement Portfolio”., Psychology & Marketing. July, Vol. 30 Issue 7, p602-613.
  • King, J., Mcclelland, A., Furnham, A. (2015) “Sex Really Does Sell: The Recall of Sexual and Non-sexual Television
  • Advertisements in Sexual and Non-sexual Programmes”, Applied Cognitive Psychology, 29, p. 210–216 Kirmani A., Wright P., (1989) “Money Talks: Perceived Advertising Expense and Expected Product Quality”.
  • Journal of Consumer Research, December, Vol.16, pp. 344-353
  • Krugman, Herbert E., (1988) “Point of View: Limits of Attention to Advertising”, Journal of Advertising Research.
  • Oct/Nov, Vol. 28 Issue 5, p47-50. 4p. Kruskal, W. H., Wallis, W. A. (1952) “Use of Ranks in One-Criterion Variance Analysis”, Journal of the American
  • Statistical Association, Vol. 47, Issue 260, p. 583-621;, Kuşçu, A., Özçam D. S., (2014) “Analyzing Factors Affecting Repurchase Intention During Gezi Park Brand
  • Protests”, European Journal of Business and Management, Vol.6, No.38, pp.177 – 188 Lehnert, K.; Till, B. D.; Ospina, J. M., (2014) “Advertising Creativity: The Role of Divergence Versus
  • Meaningfulness”, Journal of Advertising. Fall, Vol. 43 Issue 3, p274-285. Lessig, V. P.; Park, C. W..(1978) “Promotional Perspectives of Reference Group Influence: Advertising
  • Implications”., Journal of Advertising. Spring, Vol. 7 Issue 2, p41-47. Loroz, P. S., Helgeson, J. G., (2013) “Boomers and Their Babies: An Exploratory Study Comparing Psycholological
  • Profiles and Advertising Appeal Effectiveness Accross Two Generations” Journal of Marketing Theory and Practice, vol. 21, no. 3 (summer 2013), pp. 289–306
  • Loureiro, S. M. C., Roschk, H.(2014) “Differential effects of atmospheric cues on emotions and loyalty intention with respect to age under online/offline environment” Journal of Retailing and Consumer Services, 21, p.211-219
  • Lower, J.. (2008) “Brace Yourself here comes generation Y Critical Care Nurse” October 2008, 28/5 p.80-85
  • Lowry, J.; Correll, C.. (2011) “When it comes to advertising…Evoking emotions = more conversions”., Label &
  • Narrow Web. Nov/Dec, Vol. 16 Issue 8, p114-114
  • Lyons, S. T., Schweitzer, L., Eddy, S.W. (2014) “How have careers changed? An investigation of changing career patterns across four generations”, Journal of Managerial Psychology, Vol. 30, Iss 1, pp. 8 – 21
  • Ma, L. (2014) “Love Through the Ages”, Psychology Today, Sep/Oct, Vol. 47 Issue 5, p96
  • Malson, H.; Halliwell, E.; Tischner, I.; Rşdólfsdóttir, A., (2011) “Post-feminist Advertising Laid Bare: Young
  • Women’s Talk About the Sexually Agentic Woman of ‘Midriff’ Advertising”. Feminism & Psychology. Feb, Vol. 21 Issue 1, p74-99. Maronick, T. J. (2005) “Celebrity versus Company President as Endorsers of High Risk Products for Elderly
  • Consumers” Journal of Promotion Management, Vol. 11(4), p.63-80
  • Mebane, W. R., Sekhon, S. J. (2004) “Robust Estimation and Outlier Detection for Overdispersed Multinomial
  • Models of Count Data” American Journal of Political Science, Vol. 48, No. 2, Apr, pp. 392-411
  • Meirick, P. C., (2004) “Topic-relevant reference groups and dimensions of distance: political advertising and first- and third-person effects”, Communication Research. April, Vol. 31 Issue 2, p234.
  • Migliaccio, J. N., (2013) “Urban Myths, Baby Boomers, and the Effective Financial Professional” Journal of
  • Fianncial Service Proffesionals, May, p.33-40. Moorman, Marjolein; Willemsen, Lotte M.; Neijens, Peter C.; Smit, Edith G., (2012) “Program-Involvement Effects on Commercial Attention and Recall of Successive and Embedded Advertising”, Journal of Advertising. Summer, Vol. 41 Issue 2, p25-37.
  • Nettelhorst, Stephen C.; Brannon, Laura A.(2012) “The Effect of Advertisement Choice, Sex, and Need for
  • Cognition on Attention”, Computers in Human Behavior. July, Vol. 28 Issue 4, p1315-1320
  • Okazaki, S., Mueller, B., Taylor, C. R., (2010)“Global Consumer Culture Positioning: Testing Perceptions of Soft
  • Sell and Hard-Sell Advertising Appeals Between U.S. and Japanese Consumers”, Journal of International Marketing., Vol. 18 Issue 2, p20-34. 15p Okazaki, S.., (2015) “Do Global Brands Use Similar Executional Styles Across Cultures? A Comparison of U.S. and Japanese Television Advertising” Journal of Advertising, In Press, 14 January, 13p
  • Osajima, K., Sternquist, B., Manjeshwar, S. (2010) “Japanese Materialism: A Comparison Between the New Breed and Second Baby‐boomer Age‐cohorts”, Journal of Asia Business Studies, Vol. 4 Iss: 2, pp.57 – 72
  • Peng C-Y.J., Lee K.L., Ingersoll G.M., (2002) “An introduction to logistic regression analysis and reporting” Journal of Educational Research, 96(1), pp.3–14.
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  • Management Control Systems”, Australian Accounting Review, Issue 3, No. 54 Vol. 20, p221-240
  • Pieters, Rik; Wedel, Michel; Batra, Rajeev., (2010) “The Stopping Power of Advertising: Measures and Effects of
  • Visual Complexity, Journal of Marketing. September, Vol. 74 Issue 5, p48-60. Pritchard, K., Whiting, R. (2014) “Baby boomers and the lost generation: on the discursive construction of generations at work”, Organization Studies. November, Vol. 35 Issue 11, p 1605 – 1626
  • Reinartz, W.; Saffert, P. (2013) “Creativity in Advertising: When It Works and When It Doesn't”. Harvard Business
  • Review. June, Vol. 91 Issue 6, p106-112. 7p. 7 Reisenwitz, T. H., Iyer, R., (2009) “Differences in Generations X and Generation Y Implications fort he
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  • Roozen, I. (2013) “The impact of emotional appeal and the media context on the effectiveness of commercials for not-for-profit and for-profit brands” Journal of Marketing Communications, Vol. 19, No. 3, p.198–214
  • Santos, R., Gomes, S., Amorim, M. C. (2012) “Percepçâo Moral Entre Geraçöes Nas Organizaçöes Privadas: considerações sobre ensaios”, Revista Pensamento & Realidade, v. 29, n. 3 p.3 – 18
  • Schubert, K. (2012) “Analyzing Gender and Sexuality in Magazine Advertisements”, American Journal of Sexuality Education, v7 n3 p212-218
  • Şimşek, Ö. F., Demir, M. (2014) “A Cross-Cultural Investigation into the Relationships Among Parental Support for
  • Basic Psychological Needs, Sense of Uniqueness, and Happiness” The Journal of Psychology, 148(4), p.387–411 Tang, T.L., Cunningham P. H., Frauman E., Ivy M. I., Perry T. L., (2012) “Attitudes and Occupational Commitment among Public Personnel: Differences between Baby Boomers and Gen-Xers” Summer, Public Personneli
  • Management Volume 41 No. 2, p.327-360
  • Tavener, M., Byles, J., (2014) “Expert perceptions of the popular baby boomer image”, Australasian Journal on
  • Ageing, December, Vol 33 No 4, p.E31–E35 Torlak, N.. (2011) “Use/Abuse of Female Sexuality in Marketing” Megatrend Review., Vol. 8 Issue 2, p539-554. 16p.
  • Trevor, T., (2007) ”Brookings Study Profiles Boomer Population Growth”, National Underwriter / Life & Health
  • Financial Services. Jul/16, Vol. 111 Issue 27, p34-40. Valkeneers, G., Vanhoomissen, T. (2012) “Generations living their own life: The differences in lifestyle and consumer behaviour between busters and baby boomers”.Journal of Customer Behaviour. Spring, Vol. 11 Issue 1, p53-68
  • Walter, W., Hauck, J. R., Alland, O. (1977) “Wald's Test as Applied to Hypotheses in Logit Analysis” Journal of the American Statistical Association, Dec., Vol. 72, No 360, Theory and Methods Section, pp.851-853
  • West, D.; Caruana, A.; Leelapanyalert, K. (2013) “Judging Creativity in Advertising at Award Shows”., Journal of
  • Advertising Research. Sep, Vol. 53 Issue 3, p324-338. Yaşa, E., Mucan B., (2010) “Consumption and Elderly Consumers: A Literature Review”, Çağ University Journal of
  • Social Sciences, 7(2), December, p.1-15
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  • Innovative Algorithmic Selection Model”, Journal of Advertising Research., December, Vol. 53 Issue 4, p391-410.
Toplam 104 adet kaynakça vardır.

Ayrıntılar

Bölüm Articles
Yazarlar

Ahmet Nihat Tavsan

Yayımlanma Tarihi 29 Haziran 2015
Yayımlandığı Sayı Yıl 2015 Cilt: 2 Sayı: 2

Kaynak Göster

APA Tavsan, A. N. (2015). HOW TO INCREASE ATTENTION TO ADVERTISEMENTS ACROSS BABY BOOMERS, X AND Y GENERATIONS. Journal of Management Marketing and Logistics, 2(2). https://doi.org/10.17261/Pressacademia.2015211606

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