Abstract
References
- Antalya İl Kültür ve Turizm Müdürlüğü, (2012), "Dünden Bugüne Antalya", Antalya İl Kültür ve Turizm Müdürlüğü, http://www.antalyakulturturizm.gov.tr/Eklenti/36330,2012-idundenbuguneantalya.pdf?0, Erişim Tarihi: 11.01.2015.
- Atılgan, E., Akıncı, S., ve Aksoy, Ş. (2008), "Measuring and Mapping Customers' Expectations and Perceptions for Airlines: The Sunexpress Case with the Gaps Model", Journal of Global Strategic Management , 3, s.68-78.
- Boksberger, P. (2011), "Passanger Behaviour", Aviation Systems, s. 157, Verlag: Springer.
- Brown, S. (1987), "Drop and Collect Surveys: A Neglected Research Technique?", Marketing Intelligence & Planning, 5(1), s.19-23.
- Çetinsöz, B. C., ve Artuğer, S. (2014), "Yabancı Turistlerin Antalya'yı Tercih Etmesinde Etkili Olan Çekici Faktörlerin Belirlenmesine Yönelik Bir Araştırma", Uluslararası Sosyal Araştırmalar Dergisi, 7/32, s.573-582.
- Dangermond, J. (2005), President, Esri Inc. J. B. Pick içinde, "Geographic Information Systems in Business", United States: Idea Group Publishing, s.vii.
- Demers, M. N. (2009), "GIS for Dummies", Hoboken: Wiley Publishing.
- ESRI, (2010), "GIS for Marketing; where strategy meets opportunity", ESRI, http://www.esri.com/library/brochures/pdfs/gis-formarketing.pdf, Erişim Tarihi: 20.02.2015.
- Flightglobal, (2013), "Flight International, World Airlines 2013.
- Gürder, F. (2011), "Coğrafi Enformasyon Sistemi ve Pazarlama Alanında Kullanımı", International Journal of Economic and Administrative Studies, 7, s.35-59.
- Gürses, F. (2006), "Havayolu İşletmeciliğinde Müşteri Tercihlerini Etkileyen Faktörler ve Yerli Yolculara Yönelik Bir Araştırma", Yayımlanmamış Yüksek Lisans Tezi, Balıkesir: Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Turizm İşletmeciliği ve Otelcilik Anabilim Dalı.
- Heywood, I., Cornelius, S., ve Carver, S. (2006), "An Introduction To Geographical Information Systems", Edinburgh: Pearson.
- Holdener, A. T. (2011), "HTML5 Geolocation", Beijing ve Cambridge: O'Reilly. Huang, L., ve Tsai, H.T. (2003), "The Study of Senior Traveler Behavior in Taiwan", Tourism Management, 24/5, s.561-574.
- Konecny, G. (2003), "Geoinformation: Remote Sensing, Photogrammetry and Geographic Information Systems", New York: Taylor&Francis Inc.
- Koponov , B. (2004), "Türkiye'ye Gelen Kazak Turistlerin Profillerinin İncelenmesine Yönelik Bir Araştırma". Yayımlanmamış Yüksek Lisans Tezi, İstanbul: İstanbul Üniversitesi Sosyal Bilimler Enstitüsü Turizm İşletmeciliği Anabilim Dalı.
- Liasidou, S. (2013), "Decision Making for Tourism Destinations: Airline Strategy Influences", Tourism Geographies: An International Journal of Tourism Space, Place and Environment, 15/3, s.511-528.
- Luberichs, J. (2009), "The Spatial Profile of German Low Cost Carrier Passangers in Mallorca" GIS and Tourist Consumer Research. Amsterdam, Hollanda: Faculty of Earth and Life Sciences - The Degree of Master Thesis.
- Özdemir, B., Aksu, A., Ehtiyar, R., Çizel, R. B., ve İçigen, E. T. (2012), "Relationships Among Tourist Profile Satisfaction and Destination Loyalty: Examining Empirical Evidences in Antalya Region of Turkey", Journal of Hospitality Marketing & Management (21), s.506-540.
- Sak, F.S. (2015), “Tatil Amaçlı Seyahat Eden Havayolu Yolcularının Profil ve Tercihlerinin Coğrafi Bilgi Sistemleri ile Analiz Edilmesi: Antalya Örneği”, Yayımlanmamış Yüksek Lisans Tezi, Eskişehir: Anadolu Üniversitesi Sosyal Bilimler Enstitüsü Sivil Havacılık Yönetimi Anabilim Dalı.
- Tierney, S., ve Kuby, M. (2008), "Airline and Airport Choice by Passangers in Multi-Airport Regions: The Effect of Southwest Airlines", The Professional Geographer, 60/1, s.15-32.
- Türkiye İstatistik Kurumu, (2014), "Türkiye İstatistikleri Veritabanı", TÜİK, http://www.tuik.gov.tr/PreTablo.do?alt_id=1072, Erişim Tarihi: 25.02.2015.
- Wing, M. G., ve Bettinger, P. (2008), "Geographic Information Systems Applications in Natural Resource Management", New York: Oxford University Press.
- Yılmaz, İ., ve Yılmaz, M. (2014), "Temel Harita Bilgisi", Bilgisayar Destekli Harita Yapımı ve Coğrafi Bilgi Sistemlerinin Temelleri, s. 15, Afyon: Afyon Kocatepe Üniversitesi Mühendislik Fakültesi.
A GEOGRAPHICAL INFORMATION SYSTEMS-BASED ANALYSIS OF THE PROFILE AND PREFERENCES OF GERMAN AIRLINE PASSANGERS
Abstract
The increasing globalization,
rapidly advancing technology and the changes in social life today force the
airline industry to continuously restructure and improve itself. As the
importance of relations grows, it is crucial to know the exact status of customer
demand and expectations so as to better understand their purchasing activities
in air transport that involves a win-win situation and an increasing rate of
interaction between customers and businesses. With fierce competition, air
transport requires airline businesses to benefit from advancing technology and
incorporate their marketing strategies into these technologies so that they can
survive and remain profitable by keeping a competitive edge. As such, by
employing Geographical Information Systems, the present study aims to analyze
the profiles and preferences of German leisure air passengers and present the
spatially-based findings. The results of the study are expected to contribute
to airline businesses, tourism companies and the academic literature.
References
- Antalya İl Kültür ve Turizm Müdürlüğü, (2012), "Dünden Bugüne Antalya", Antalya İl Kültür ve Turizm Müdürlüğü, http://www.antalyakulturturizm.gov.tr/Eklenti/36330,2012-idundenbuguneantalya.pdf?0, Erişim Tarihi: 11.01.2015.
- Atılgan, E., Akıncı, S., ve Aksoy, Ş. (2008), "Measuring and Mapping Customers' Expectations and Perceptions for Airlines: The Sunexpress Case with the Gaps Model", Journal of Global Strategic Management , 3, s.68-78.
- Boksberger, P. (2011), "Passanger Behaviour", Aviation Systems, s. 157, Verlag: Springer.
- Brown, S. (1987), "Drop and Collect Surveys: A Neglected Research Technique?", Marketing Intelligence & Planning, 5(1), s.19-23.
- Çetinsöz, B. C., ve Artuğer, S. (2014), "Yabancı Turistlerin Antalya'yı Tercih Etmesinde Etkili Olan Çekici Faktörlerin Belirlenmesine Yönelik Bir Araştırma", Uluslararası Sosyal Araştırmalar Dergisi, 7/32, s.573-582.
- Dangermond, J. (2005), President, Esri Inc. J. B. Pick içinde, "Geographic Information Systems in Business", United States: Idea Group Publishing, s.vii.
- Demers, M. N. (2009), "GIS for Dummies", Hoboken: Wiley Publishing.
- ESRI, (2010), "GIS for Marketing; where strategy meets opportunity", ESRI, http://www.esri.com/library/brochures/pdfs/gis-formarketing.pdf, Erişim Tarihi: 20.02.2015.
- Flightglobal, (2013), "Flight International, World Airlines 2013.
- Gürder, F. (2011), "Coğrafi Enformasyon Sistemi ve Pazarlama Alanında Kullanımı", International Journal of Economic and Administrative Studies, 7, s.35-59.
- Gürses, F. (2006), "Havayolu İşletmeciliğinde Müşteri Tercihlerini Etkileyen Faktörler ve Yerli Yolculara Yönelik Bir Araştırma", Yayımlanmamış Yüksek Lisans Tezi, Balıkesir: Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Turizm İşletmeciliği ve Otelcilik Anabilim Dalı.
- Heywood, I., Cornelius, S., ve Carver, S. (2006), "An Introduction To Geographical Information Systems", Edinburgh: Pearson.
- Holdener, A. T. (2011), "HTML5 Geolocation", Beijing ve Cambridge: O'Reilly. Huang, L., ve Tsai, H.T. (2003), "The Study of Senior Traveler Behavior in Taiwan", Tourism Management, 24/5, s.561-574.
- Konecny, G. (2003), "Geoinformation: Remote Sensing, Photogrammetry and Geographic Information Systems", New York: Taylor&Francis Inc.
- Koponov , B. (2004), "Türkiye'ye Gelen Kazak Turistlerin Profillerinin İncelenmesine Yönelik Bir Araştırma". Yayımlanmamış Yüksek Lisans Tezi, İstanbul: İstanbul Üniversitesi Sosyal Bilimler Enstitüsü Turizm İşletmeciliği Anabilim Dalı.
- Liasidou, S. (2013), "Decision Making for Tourism Destinations: Airline Strategy Influences", Tourism Geographies: An International Journal of Tourism Space, Place and Environment, 15/3, s.511-528.
- Luberichs, J. (2009), "The Spatial Profile of German Low Cost Carrier Passangers in Mallorca" GIS and Tourist Consumer Research. Amsterdam, Hollanda: Faculty of Earth and Life Sciences - The Degree of Master Thesis.
- Özdemir, B., Aksu, A., Ehtiyar, R., Çizel, R. B., ve İçigen, E. T. (2012), "Relationships Among Tourist Profile Satisfaction and Destination Loyalty: Examining Empirical Evidences in Antalya Region of Turkey", Journal of Hospitality Marketing & Management (21), s.506-540.
- Sak, F.S. (2015), “Tatil Amaçlı Seyahat Eden Havayolu Yolcularının Profil ve Tercihlerinin Coğrafi Bilgi Sistemleri ile Analiz Edilmesi: Antalya Örneği”, Yayımlanmamış Yüksek Lisans Tezi, Eskişehir: Anadolu Üniversitesi Sosyal Bilimler Enstitüsü Sivil Havacılık Yönetimi Anabilim Dalı.
- Tierney, S., ve Kuby, M. (2008), "Airline and Airport Choice by Passangers in Multi-Airport Regions: The Effect of Southwest Airlines", The Professional Geographer, 60/1, s.15-32.
- Türkiye İstatistik Kurumu, (2014), "Türkiye İstatistikleri Veritabanı", TÜİK, http://www.tuik.gov.tr/PreTablo.do?alt_id=1072, Erişim Tarihi: 25.02.2015.
- Wing, M. G., ve Bettinger, P. (2008), "Geographic Information Systems Applications in Natural Resource Management", New York: Oxford University Press.
- Yılmaz, İ., ve Yılmaz, M. (2014), "Temel Harita Bilgisi", Bilgisayar Destekli Harita Yapımı ve Coğrafi Bilgi Sistemlerinin Temelleri, s. 15, Afyon: Afyon Kocatepe Üniversitesi Mühendislik Fakültesi.
Details
| Journal Section | Articles |
|---|---|
| Authors | |
| Publication Date | December 30, 2016 |
| Published in Issue | Year 2016 Volume: 3 Issue: 4 |
Journal of Management,
Marketing and Logistics (JMML) is a scientific, academic, double blind peer-reviewed,
quarterly and open-access online journal. The journal publishes four issues a year. The issuing
months are March, June, September and December. The publication languages
of the Journal are English and Turkish. JMML aims to provide a research source
for all practitioners, policy makers, professionals and researchers working in
the areas of management, marketing, logistics, supply chain management,
international trade. The editor in chief of JMML invites all manuscripts that
cover theoretical and/or applied researches on topics related to the interest
areas of the Journal. JMML charges no submission or publication fee.
Ethics Policy - JMML applies the standards of Committee on Publication Ethics (COPE). JMML is committed to the academic community ensuring ethics and quality of manuscripts in publications. Plagiarism is strictly forbidden and the manuscripts found to be plagiarized will not be accepted or if published will be removed from the publication. Authors must certify that their manuscripts are their original work. Plagiarism, duplicate, data fabrication and redundant publications are forbidden. The manuscripts are subject to plagiarism check by iThenticate or similar. All manuscript submissions must provide a similarity report (up to 15% excluding quotes, bibliography, abstract, method).
Open Access - All research articles published in PressAcademia Journals are fully open access; immediately freely available to read, download and share. Articles are published under the terms of a Creative Commons license which permits use, distribution and reproduction in any medium, provided the original work is properly cited. Open access is a property of individual works, not necessarily journals or publishers. Community standards, rather than copyright law, will continue to provide the mechanism for enforcement of proper attribution and responsible use of the published work, as they do now.