Nowadays the smartphone industry
becomes one of the most lucrative as well as fast-growing businesses, examining
the impact on mobile game business of in China. The mobile game industry is
growing fast and become the daily activities for mobile users. Due to rapid
diffusion of mobile phones all over the world, the mobile game holds a number
of exciting possibilities for new business models and growth strategies. In the
present research we are trying to figure out the keys elements of the
smartphone growing for mobile game business Industry. The research attempts to
review on the salient issues of consumer behaviour of mobile gaming (CBMG), We
propose a research model that examines why game players actively engage in
playing mobile games, and how such engagement can affect their behavior in
smartphone choice. Research has been conducted using informal interview,
questionnaire, and wechat survey based on question develop by researcher. The
respondents consist of 132 targeted participants which involves university
students, housewives, and random public at various places. The result indicates
that the smartphone fast growing has given the positive impact to the mobile
game business which can help to develop business success.
Journal Section | Articles |
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Authors | |
Publication Date | December 30, 2016 |
Published in Issue | Year 2016 Volume: 3 Issue: 4 |
Journal of Management,
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