Abstract
Purpose - The study determined the key production area, farming practices, average production volume, marketing channels, and marketing practices of pineapple farmers in Isabela, Philippines.
Methodology- Primary and secondary data were used. Through multistage sampling, eighty -four pineapple farmers were chosen to be the respondents as they answered closed and open- ended questions.
Findings- Municipalities with pineapple farms are Echague, San Guillermo, Sto. Tomas, Jones, and Angadanan. Pineapple farmers fertilized their farm and covered the fruit with hay to protect it from the sun. Their average production volume was about 23,588 pieces per cropping. The four intermediaries in the channel were canvassers, traders, processors, and retailers. Their marketing practices involved their reasons for choosing the type of buyers, basis in determining the quality of fruit, reasons for product rejection, price monitoring, and negotiation.
Conclusion- Most farmers did not have the capacity of marketing their produce. They just waited for their buyers to come in their area.
References
- Apandi, F.H. et al (2017). Factors Influencing the Choice of Pineapple Marketing Channel in Samarahan, Sarawak. Journal of Fundamentals and Applied Science, 9 (7S), 571-583.
- Das, B. et al (2016). Study on Marketing System and Value Addition of Pineapple Fruit (Ananus comosus) in West Bengal. Agricultural Economics Research Review, 29 (2), 279-285.
- Yusi, M.S. (2016). The Analysis of Production Function and Farm Marketing efficiency of pineapple (Ananas comosus L Merr) in South Sumatera Province, Indonesia. African Journal of Agricultural Research, 11 (23), 1990-1998.
- Agarwal, R. (n.d). Distribution Channel: Functions and Levels (With Diagram). Retrieved from http://www.yourarticlelibrary.com/retailing/distribution-channel-functions-and-levels-with-diagram/48299
- Arcelo, M. (nd). Production Guide for Pineapple. Retrieved from http://bpi.da.gov.ph/bpi/images/Production_guide/pdf/Pineapple%20.pdf
- Blunt, L. (2019). Types of Marketing Channels. Retrieved March 25, 2019 from https://smallbusiness.chron.com/types-marketing-channels-21627.html
- Joy, P.P (2010). Benefits and Uses of Pineapple. Retrieved from https://www.researchgate.net/publication/306017037_Benefits_and_uses_of_pineapple
- Khan, H. (2018). Top 10 Largest Pineapple Producing Countries in the World. Retrieved from https://www.worldblaze.in/pineapple-producing-countries/
- Rodeo, AJ D. (2016). The Philippine Fruit Industry: An Overview. Retrieved from https://www.researchgate.net/publication/311067359_The_Philippine_Fruit_Industry_An_Overview
- Philippine Statistics Authority. www.psa.gov.ph
- Santiago, D. (2017). Philippines Pineapples Exports by Country. Retrieved from: http://www.philippinesaroundtheworld.com/philippines-pineapples-exports-by-country/ Szalay, J. (2018). Pineapple: Health Benefits, Risks & Nutrition Facts. Retrieved from https://www.livescience.com/45487-pineapple-nutrition.html
Abstract
References
- Apandi, F.H. et al (2017). Factors Influencing the Choice of Pineapple Marketing Channel in Samarahan, Sarawak. Journal of Fundamentals and Applied Science, 9 (7S), 571-583.
- Das, B. et al (2016). Study on Marketing System and Value Addition of Pineapple Fruit (Ananus comosus) in West Bengal. Agricultural Economics Research Review, 29 (2), 279-285.
- Yusi, M.S. (2016). The Analysis of Production Function and Farm Marketing efficiency of pineapple (Ananas comosus L Merr) in South Sumatera Province, Indonesia. African Journal of Agricultural Research, 11 (23), 1990-1998.
- Agarwal, R. (n.d). Distribution Channel: Functions and Levels (With Diagram). Retrieved from http://www.yourarticlelibrary.com/retailing/distribution-channel-functions-and-levels-with-diagram/48299
- Arcelo, M. (nd). Production Guide for Pineapple. Retrieved from http://bpi.da.gov.ph/bpi/images/Production_guide/pdf/Pineapple%20.pdf
- Blunt, L. (2019). Types of Marketing Channels. Retrieved March 25, 2019 from https://smallbusiness.chron.com/types-marketing-channels-21627.html
- Joy, P.P (2010). Benefits and Uses of Pineapple. Retrieved from https://www.researchgate.net/publication/306017037_Benefits_and_uses_of_pineapple
- Khan, H. (2018). Top 10 Largest Pineapple Producing Countries in the World. Retrieved from https://www.worldblaze.in/pineapple-producing-countries/
- Rodeo, AJ D. (2016). The Philippine Fruit Industry: An Overview. Retrieved from https://www.researchgate.net/publication/311067359_The_Philippine_Fruit_Industry_An_Overview
- Philippine Statistics Authority. www.psa.gov.ph
- Santiago, D. (2017). Philippines Pineapples Exports by Country. Retrieved from: http://www.philippinesaroundtheworld.com/philippines-pineapples-exports-by-country/ Szalay, J. (2018). Pineapple: Health Benefits, Risks & Nutrition Facts. Retrieved from https://www.livescience.com/45487-pineapple-nutrition.html
Details
| Primary Language | English |
|---|---|
| Subjects | Business Administration |
| Journal Section | Articles |
| Authors | |
| Publication Date | June 30, 2019 |
| Published in Issue | Year 2019 Volume: 6 Issue: 2 |
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