Purpose- This research aims to discover the effect of interpersonal factors on seller’s trust to buyer and in turn to the sales process effectiveness. Sales specific factors such as time risk and purchase importance are also considered when determining the effects of interpersonal factors.
Methodology- A quantitative research method involving salespeople is employed.
Findings- The findings indicate the presence of a positive relationship between interpersonal factors (similarity, expertise task orientation) and trust to buyer and sales process effectiveness. The sales specific factors (time risk and purchase importance) also have a moderation effect to the relationship between trust and sales process effectiveness.
Conclusion- Through the sellers’ perspective, this study investigated the antecedents and consequences of trust in a business-to-business sale relationship. Recommendations to both sales team managers and procurement team managers to increase the sales process effectiveness under specific situations is provided based on study findings.
Sale process efficiency trust similarity buyer-seller business relationships
Birincil Dil | İngilizce |
---|---|
Konular | İşletme |
Bölüm | Articles |
Yazarlar | |
Yayımlanma Tarihi | 30 Mart 2020 |
Yayımlandığı Sayı | Yıl 2020 Cilt: 7 Sayı: 1 |
Journal of Management,
Marketing and Logistics (JMML) is a scientific, academic, double blind peer-reviewed,
quarterly and open-access online journal. The journal publishes four issues a year. The issuing
months are March, June, September and December. The publication languages
of the Journal are English and Turkish. JMML aims to provide a research source
for all practitioners, policy makers, professionals and researchers working in
the areas of management, marketing, logistics, supply chain management,
international trade. The editor in chief of JMML invites all manuscripts that
cover theoretical and/or applied researches on topics related to the interest
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