IMPACT OF BLOCKCHAIN TECHNOLOGY AND ITS COMPONENTS ON TOURISM OUTCOMES WITH THE MEDIATING ROLE OF SUPPLY CHAIN MANAGEMENT
Abstract
Purpose- The current research “investigates the impact of blockchain technology and its components on tourism outcomes with the mediating role of supply chain management .It reviews concepts such as tourism, blockchain technology, and supply chain management through the structural equation modeling method, and investigates the mediating role of supply chain management.
Methodology- A questionnaire was used to collect data. Its validity was checked by experts as content validity, construct validity by confirmatory factor analysis in smart pls software, and its reliability by using Cronbach's alpha coefficient in SPSS software.
Findings. The population under study included tourists from tourist centers of the Tehran province and the sample size was determined by using the Morgan Krejcie table to be 384 people. Kolmogorov-Smirnov tests, confirmatory factor analysis test and structural equation modeling were used to analyze the data in smart pls software.
Conclusion- The results showed that blockchain technology and its components have led to favorable outcomes such as the sustainable development of tourism destinations, the creation of tourism opportunities, the increase in tourism demand in Iran, the attraction of tourists, the increase in tourism business activities, the adoption of blockchain in the tourism industry, and supply chain management plays a mediating role in this effectivity.
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Details
| Primary Language | English |
|---|---|
| Subjects | Integrated Marketing Communication, Human Resources and Industrial Relations (Other), Business Administration, Advertisement |
| Journal Section | Articles |
| Authors | |
| Publication Date | December 31, 2024 |
| Submission Date | April 11, 2024 |
| Acceptance Date | December 21, 2024 |
| Published in Issue | Year 2024 Volume: 11 Issue: 2 |
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