Günümüzde bilim ve teknolojinin de gelişmesiyle eğitime verilen önem daha da artmıştır. Aynı zamanda toplumdaki bireylerin tüketici olarak mal ve hizmet alımlarındaki tercih ve taleplerine yönelik davranışları da farklılaşmıştır. Bireylerin tüketici olarak mal ve hizmet alımlarındaki tercihlerini etkileyen faktörler olduğu bilinmektedir. Bu çalışmada öncelikle ailelerin hizmet aldıkları okul öncesi eğitim kurumu tercihlerini etkileyen faktörlerin araştırılması amaçlanmıştır. Araştırmanın kapsamına Trabzon ilindeki devlet ve özel kuruluş olmak üzere 13 anaokulu ve ana sınıfına devam eden öğrencilerin velileri alınmış olup toplam 500 kişi araştırmaya dahil edilmiştir. Araştırma anket uygulaması yöntemi ile yapılmış olup, tarama modelinde betimsel bir araştırma özelliğindedir. Anket uygulaması ile edilen veriler SPSS’20 istatistik programı ile analiz edilmiş olup, analizde tanımlayıcı testler ve varyans analizi yöntemi kullanılmıştır. Araştırma sonucunda tüketici olarak ailelerin okul öncesi eğitim kurumu tercihlerini etkileyen okula, okul personeline, velilerin sosyo-ekonomik durumlarına, kurumdaki eğitime ilişkin faktörler olduğu belirlenmiştir
Today, with the development of science and technology, the importance given to education has increased even more. At the same time, the behaviors of the individuals in the society towards the preferences and demands of the purchasers of goods and services as consumers have also been differentiated. Individuals know to be factors that affect the preferences of consumers for purchasing goods and services. In this study, it is aimed to investigate the factors affecting preferences of pre-primary education institutions that their families receive. Within the scope of the survey, 13 kindergartens, including state and private institutions in the province of Trabzon, and the students attending the main class were taken and 500 people were included in the survey. The research was done by questionnaire method and it is a descriptive research feature in the screening model. Statistical data were analyzed by SPSS'20 statistical program and descriptive tests and analysis of variance were used in the analysis. As a result of the research, it has been determined that the factors affecting the pre-school education preferences of the families as the consumers are the education-related factors, the school staff, the socio-economic status of the parents and the institution
Diğer ID | JA73PE96DR |
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Bölüm | Araştırma Makalesi |
Yazarlar | |
Yayımlanma Tarihi | 1 Temmuz 2017 |
Yayımlandığı Sayı | Yıl 2017 Cilt: 2 Sayı: 1 |
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