Management and market intelligence indicators based on the application of a tourism destination analysis model
Abstract
This study is contextualized in the guidelines of the Ministry of Tourism of Brazil, promoting integrated itineraries and regionalization of tourism. The objective of the research is to analyze the development of tourism destinations, through the availability, access and application of the destination tourist indicators, which is selected in information for academic, organizational and managerial knowledge, based on the concept of intelligence in tourism. The destination selected for the application is the municipality of Bento Gonçalves (Rio Grande do Sul), known as the Brazilian capital of grapes and wines, is one of the main tourist destinations in southern Brazil. In 2010, academic research concerning the development in the municipality, showed positive points related to the general infrastructure, services and tourist equipment, as well as its importance in the regional and national tourism context. For the current research, the methodological design consists a theoretical review on the theme of management and smart tourism destinations, the tourist destination and region contextualization, and analytical correlations of collected data, using the expanded and updated instrument of the previous research, with questions open and closed, structured in ten conceptual axes. The methodology, of qualitative and quantitative nature, was complemented by document analysis. Evidence from the field research shows that the destination has evolved significantly in economic, governance and administrative intelligence terms, consolidating its regional position.
Keywords
Tourism , Model , indicators , Management , Destination
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