Behavior intention to adopt IRCTC application for railway ticket reservation service: A case study of Goan consumers

Jick Castanha; Mayuri Prabhu; Subhash Kizhakanveatil Bhaskaran Pillai; Indrawatı Indrawatı; Thiago Duarte Pimentel

doi:10.31822/jomat.2022-7-2-19

EN

Behavior intention to adopt IRCTC application for railway ticket reservation service: A case study of Goan consumers

Abstract

Last decade witnessed an increase in usage of internet which led to increase in smartphone usage with various applications developed for making the life of people easy, resulting in dynamic change in the lifestyle of people. One such dynamic change taken place in India is in the area of transport, especially rail travel application started by Indian Railways, namely, Indian Railway Catering and Tourism Corporation (IRCTC) portal. Present paper tries to identify the reason why people consider the IRCTC application as the most reliable application. Model was proposed by adopting the factors from Unified Theory of Acceptance and Use of Technology (UTAUT2) along with an addition of perceived trust as an influencing factor. Data from 193 usable questionnaires was collected from Goa and were tested against the research model. Result indicated that habit, hedonic motivation, performance expectancy, and perceived trust were the main predictors of behavior intention to adopt and use IRCTC application. The proposed model was able to explain 65% variance on behavior intention. The study also provides valuable insight for the management to improve the IRCTC application in order to motivate customers to adopt and continuously use the services of this application.

Keywords

IRCTC Application, UTAUT2, Behaviour Intention, Technology Adoption, Indian Railways

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Jick Castanha This is me
0000-0003-0665-1691
India

Mayuri Prabhu This is me
0000-0001-6869-6858
India

Subhash Kizhakanveatil Bhaskaran Pillai This is me
0000-0001-9518-9333
India

Indrawatı Indrawatı This is me
0000-0002-2997-3979
Indonesia

Thiago Duarte Pimentel ^*
0000-0003-1889-069X
Brazil

Publication Date

December 31, 2022

Submission Date

September 19, 2021

Acceptance Date

March 30, 2022

Published in Issue

Year 2022 Volume: 7 Number: 2

DOI

https://doi.org/10.31822/jomat.2022-7-2-19

IZ

https://izlik.org/JA26GU74CY

APA

Castanha, J., Prabhu, M., Pillai, S. K. B., Indrawatı, I., & Duarte Pimentel, T. (2022). Behavior intention to adopt IRCTC application for railway ticket reservation service: A case study of Goan consumers. Journal of Multidisciplinary Academic Tourism, 7(2), 19-30. https://doi.org/10.31822/jomat.2022-7-2-19

AMA

1.Castanha J, Prabhu M, Pillai SKB, Indrawatı I, Duarte Pimentel T. Behavior intention to adopt IRCTC application for railway ticket reservation service: A case study of Goan consumers. Jomat. 2022;7(2):19-30. doi:10.31822/jomat.2022-7-2-19

Chicago

Castanha, Jick, Mayuri Prabhu, Subhash Kizhakanveatil Bhaskaran Pillai, Indrawatı Indrawatı, and Thiago Duarte Pimentel. 2022. “Behavior Intention to Adopt IRCTC Application for Railway Ticket Reservation Service: A Case Study of Goan Consumers”. Journal of Multidisciplinary Academic Tourism 7 (2): 19-30. https://doi.org/10.31822/jomat.2022-7-2-19.

EndNote

Castanha J, Prabhu M, Pillai SKB, Indrawatı I, Duarte Pimentel T (December 1, 2022) Behavior intention to adopt IRCTC application for railway ticket reservation service: A case study of Goan consumers. Journal of Multidisciplinary Academic Tourism 7 2 19–30.

IEEE

[1]J. Castanha, M. Prabhu, S. K. B. Pillai, I. Indrawatı, and T. Duarte Pimentel, “Behavior intention to adopt IRCTC application for railway ticket reservation service: A case study of Goan consumers”, Jomat, vol. 7, no. 2, pp. 19–30, Dec. 2022, doi: 10.31822/jomat.2022-7-2-19.

ISNAD

Castanha, Jick - Prabhu, Mayuri - Pillai, Subhash Kizhakanveatil Bhaskaran - Indrawatı, Indrawatı - Duarte Pimentel, Thiago. “Behavior Intention to Adopt IRCTC Application for Railway Ticket Reservation Service: A Case Study of Goan Consumers”. Journal of Multidisciplinary Academic Tourism 7/2 (December 1, 2022): 19-30. https://doi.org/10.31822/jomat.2022-7-2-19.

JAMA

1.Castanha J, Prabhu M, Pillai SKB, Indrawatı I, Duarte Pimentel T. Behavior intention to adopt IRCTC application for railway ticket reservation service: A case study of Goan consumers. Jomat. 2022;7:19–30.

MLA

Castanha, Jick, et al. “Behavior Intention to Adopt IRCTC Application for Railway Ticket Reservation Service: A Case Study of Goan Consumers”. Journal of Multidisciplinary Academic Tourism, vol. 7, no. 2, Dec. 2022, pp. 19-30, doi:10.31822/jomat.2022-7-2-19.

Vancouver

1.Jick Castanha, Mayuri Prabhu, Subhash Kizhakanveatil Bhaskaran Pillai, Indrawatı Indrawatı, Thiago Duarte Pimentel. Behavior intention to adopt IRCTC application for railway ticket reservation service: A case study of Goan consumers. Jomat. 2022 Dec. 1;7(2):19-30. doi:10.31822/jomat.2022-7-2-19

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