The experience economy analysis of distinct destinations

Ferhat Şeker; Kamil Unur

doi:10.31822/jomat.2022-7-2-31

EN

The experience economy analysis of distinct destinations

Abstract

The aim of this study is (1) to measure four dimensions of the experience economy at distinct destinations hosting different types of tourists, (2) to examine the impact of the perceived experience on satisfaction, and (3) the effect of satisfaction on intentions to revisit and recommend. For this purpose, the data were gathered through a survey from 443 tourists visiting Alaçatı, Alanya, Belek, and Kızkalesi in Turkey. The hypothesized relations were examined with structural equation modelling (SEM). According to the outcomes of the analysis; significant and positive influences of education, entertainment and escapism on satisfaction have been determined. The esthetic experience perceived by tourists does not affect satisfaction significantly. Besides, tourists’ satisfaction has a positive impact on both intentions to revisit and recommend. Lastly, visitors’ revisit intention was found to significantly influence their recommendation intention. The outputs obtained from the study offers valuable empirical evidence about the experience economy and behavioural intentions to both the tourism industry and tourism researchers. This study also adopts the 4E experience economy model to four different destinations for the first time in tourism literature.

Keywords

Experience Economy, Satisfaction, Intention to Recommend, Revisit Intention

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Ferhat Şeker ^*
0000-0001-6397-1232
Türkiye

Kamil Unur
0000-0003-2992-7427
Türkiye

Publication Date

December 31, 2022

Submission Date

January 10, 2022

Acceptance Date

April 17, 2022

Published in Issue

Year 2022 Volume: 7 Number: 2

DOI

https://doi.org/10.31822/jomat.2022-7-2-31

IZ

https://izlik.org/JA77GW38XM

APA

Şeker, F., & Unur, K. (2022). The experience economy analysis of distinct destinations. Journal of Multidisciplinary Academic Tourism, 7(2), 31-43. https://doi.org/10.31822/jomat.2022-7-2-31

AMA

1.Şeker F, Unur K. The experience economy analysis of distinct destinations. Jomat. 2022;7(2):31-43. doi:10.31822/jomat.2022-7-2-31

Chicago

Şeker, Ferhat, and Kamil Unur. 2022. “The Experience Economy Analysis of Distinct Destinations”. Journal of Multidisciplinary Academic Tourism 7 (2): 31-43. https://doi.org/10.31822/jomat.2022-7-2-31.

EndNote

Şeker F, Unur K (December 1, 2022) The experience economy analysis of distinct destinations. Journal of Multidisciplinary Academic Tourism 7 2 31–43.

IEEE

[1]F. Şeker and K. Unur, “The experience economy analysis of distinct destinations”, Jomat, vol. 7, no. 2, pp. 31–43, Dec. 2022, doi: 10.31822/jomat.2022-7-2-31.

ISNAD

Şeker, Ferhat - Unur, Kamil. “The Experience Economy Analysis of Distinct Destinations”. Journal of Multidisciplinary Academic Tourism 7/2 (December 1, 2022): 31-43. https://doi.org/10.31822/jomat.2022-7-2-31.

JAMA

1.Şeker F, Unur K. The experience economy analysis of distinct destinations. Jomat. 2022;7:31–43.

MLA

Şeker, Ferhat, and Kamil Unur. “The Experience Economy Analysis of Distinct Destinations”. Journal of Multidisciplinary Academic Tourism, vol. 7, no. 2, Dec. 2022, pp. 31-43, doi:10.31822/jomat.2022-7-2-31.

Vancouver

1.Ferhat Şeker, Kamil Unur. The experience economy analysis of distinct destinations. Jomat. 2022 Dec. 1;7(2):31-43. doi:10.31822/jomat.2022-7-2-31

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