Determining destination competitiveness in medical tourism: A study based on AHP-QFD framework

Vildan Yilmaz; Ebru Güneren

doi:10.31822/jomat.2023-8-2-141

ZH EN

Abstract

确定医疗旅游的目的地竞争力：基于AHP-QFD框架的研究

Abstract

本研究调查了阿兰雅这个土耳其医疗旅游目的地的竞争力，并利用分析层次过程和质量功能部署确定了适当的战略。从医疗旅游专家那里收集数据，以获得对影响医疗旅游竞争力的因素的管理洞察力。调查结果显示，医疗旅游者主要关注医疗因素，如医生的能力和治疗质量。加强竞争力的主要策略是建立无医疗区，增加经认证的医疗机构的数量，并鼓励医生参与学术研究和持续培训。对于有兴趣评估医疗旅游目的地竞争力的研究人员，该研究提出了每个目的地应考虑的一般决定因素。此外，研究结果表明，每个医疗旅游目的地在制定其营销战略时都应关注其自身的医疗旅游竞争力的决定因素。最后，它表明分析层次过程和质量功能部署方法可以成功地应用于实现目的地竞争力和战略规划，并具有内容有效性和重要性绩效分析。

Determining destination competitiveness in medical tourism: A study based on AHP-QFD framework

Abstract

This study investigates the competitiveness of Alanya, a medical tourism destination in Türkiye, and determines appropriate strategies using the analytical hierarchy process and quality function deployment. Data were collected from medical tourism experts to gain managerial insights into the factors affecting the competitiveness of medical tourism. The findings show that medical tourists primarily focus on medical factors such as competence of doctor and quality of treatment. The main strategies to strengthen competitiveness are to create a healthcare-free zone, to increase the number of accredited health care providers, and to encourage the involvement of doctors in academic research and ongoing training. For researchers interested in assessing competitiveness in medical tourism destinations, the study presents general determinants that should be considered in each destination. In addition, the findings show that each medical tourism destination should focus on its own determinants of medical tourism competitiveness when developing its marketing strategies. Finally, it shows that the analytical hierarchy process and quality function deployment approaches can be successfully applied in achieving destination competitiveness and strategic planning, with content validity and importance performance analysis.

Keywords

Destination competitiveness, Medical tourism (MT), Analytic hierarchy process (AHP), Quality function deployment (QFD), House of quality (HOQ), Alanya

Thanks

This research paper was produced from the PhD thesis (Id: 687300) at Nevşehir Hacı Bektaş Veli University, Institute of Social Sciences, Department of Tourism Management, prepared by Vildan YILMAZ in July, 2021.

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Vildan Yilmaz ^*
0000-0001-8211-7082
Türkiye

Ebru Güneren
0000-0003-2669-4402
Türkiye

Early Pub Date

June 19, 2023

Publication Date

December 15, 2023

Submission Date

May 24, 2022

Acceptance Date

March 14, 2023

Published in Issue

Year 2023 Volume: 8 Number: 2

DOI

https://doi.org/10.31822/jomat.2023-8-2-141

IZ

https://izlik.org/JA26FZ55UL

APA

Yilmaz, V., & Güneren, E. (2023). Determining destination competitiveness in medical tourism: A study based on AHP-QFD framework. Journal of Multidisciplinary Academic Tourism, 8(2), 141-157. https://doi.org/10.31822/jomat.2023-8-2-141

AMA

1.Yilmaz V, Güneren E. Determining destination competitiveness in medical tourism: A study based on AHP-QFD framework. Jomat. 2023;8(2):141-157. doi:10.31822/jomat.2023-8-2-141

Chicago

Yilmaz, Vildan, and Ebru Güneren. 2023. “Determining Destination Competitiveness in Medical Tourism: A Study Based on AHP-QFD Framework”. Journal of Multidisciplinary Academic Tourism 8 (2): 141-57. https://doi.org/10.31822/jomat.2023-8-2-141.

EndNote

Yilmaz V, Güneren E (December 1, 2023) Determining destination competitiveness in medical tourism: A study based on AHP-QFD framework. Journal of Multidisciplinary Academic Tourism 8 2 141–157.

IEEE

[1]V. Yilmaz and E. Güneren, “Determining destination competitiveness in medical tourism: A study based on AHP-QFD framework”, Jomat, vol. 8, no. 2, pp. 141–157, Dec. 2023, doi: 10.31822/jomat.2023-8-2-141.

ISNAD

Yilmaz, Vildan - Güneren, Ebru. “Determining Destination Competitiveness in Medical Tourism: A Study Based on AHP-QFD Framework”. Journal of Multidisciplinary Academic Tourism 8/2 (December 1, 2023): 141-157. https://doi.org/10.31822/jomat.2023-8-2-141.

JAMA

1.Yilmaz V, Güneren E. Determining destination competitiveness in medical tourism: A study based on AHP-QFD framework. Jomat. 2023;8:141–157.

MLA

Yilmaz, Vildan, and Ebru Güneren. “Determining Destination Competitiveness in Medical Tourism: A Study Based on AHP-QFD Framework”. Journal of Multidisciplinary Academic Tourism, vol. 8, no. 2, Dec. 2023, pp. 141-57, doi:10.31822/jomat.2023-8-2-141.

Vancouver

1.Vildan Yilmaz, Ebru Güneren. Determining destination competitiveness in medical tourism: A study based on AHP-QFD framework. Jomat. 2023 Dec. 1;8(2):141-57. doi:10.31822/jomat.2023-8-2-141

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Abstract

确定医疗旅游的目的地竞争力： 基于AHP-QFD框架的研究

Abstract

Determining destination competitiveness in medical tourism: A study based on AHP-QFD framework

Abstract

Keywords

Thanks

References

Details

Primary Language

Subjects

Journal Section

Authors

Early Pub Date

Publication Date

Submission Date

Acceptance Date

Published in Issue

DOI

IZ

Cite

Cited By

Türkiye’de Medikal Turizm Potansiyeline Yönelik Algının Davranışsal Niyete Etkisinin İncelenmesi

Mount Erciyes and sports tourism: A study to evaluate the current situation

YÖNETİM ARAÇLARI SEÇİMİNDE SEKTÖR ANALİZİ VE ÇOK KRİTERLİ KARAR VERME TEKNİKLERİ KULLANIMI: HİBRİT ENTROPİ-TOPSİS METODU İLE SAĞLIK TURİZMİ ARACI İŞLETMELERİNE YÖNELİK BİR UYGULAMA

International Health Tourism: A Strategic Comparison of Türkiye and Germany

Factors Affecting the Choice of Latvia Inhabitants to Receive Medical Services Abroad

确定医疗旅游的目的地竞争力：基于AHP-QFD框架的研究