Mount Erciyes and sports tourism: A study to evaluate the current situation

In the changing and developing world, people's needs and requests have also begun to vary, and this situation has given the opportunity for the emergence of alternative tourism types on the basis of the tourism sector. Sports tourism, on the other hand, has emerged as an alternative tourism type that includes the active or passive participation of individual or group participants in different branches as a niche market. In this research, it is aimed to evaluate the potential of Mount Erciyes in terms of sports tourism and to present guiding knowledge for sector and public representatives. In this direction, prioritization was made with the SWOT analysis through interviews with fourteen stakeholders in the region, and then with the Analytical Hierarchy Process (AHP) method in line with the findings obtained. Accordingly, it has been determined that Mount Erciyes has strengths and opportunities such as accessibility and being in the Cappadocia Region, as well as weaknesses and threats such as insufficient infrastructure and increased competition. In addition, it has been seen that global competition is a threat to destination, but accessibility is the most important criteria to gain a competitive advantage.

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在不断变化和发展的世界中，人们的需求和要求也开始发生变化，这种情况为在旅游业基础上出现替代旅游类型提供了机会。另一方面，体育旅游作为一种替代旅游类型已经出现，它包括个人或团体主动或被动地参与不同的分支活动，成为一个利基市场。本研究旨在评估 Erciyes 山在体育旅游方面的潜力，并为旅游部门和公众代表提供指导性知识。为此，通过对该地区 14 个利益相关者进行访谈，采用 SWOT 分析法确定优先事项，然后根据所获结论采用层次分析法（AHP）确定优先事项。因此，确定了 Erciyes 山的优势和机遇，如交通便利和位于卡帕多西亚地区，以及劣势和威胁，如基础设施不足和竞争加剧。此外，还发现全球竞争对目的地构成威胁，但交通便利是获得竞争优势的最重要标准。

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