Research Article

Examining E-Holiday Purchase Behavior through Technology Acceptance Model and FoMO

Number: Special Issue 2 - Sustainability, Innovation and Changing Dynamics in Tourism: From Local to Global October 16, 2024
EN

Examining E-Holiday Purchase Behavior through Technology Acceptance Model and FoMO

Abstract

The primary objective of this study is to examine the relationship between public institution employees' fear of missing out on social media developments and their intention to purchase holidays through electronic means using the technology acceptance model. In order to accomplish this objective, a survey was conducted with 397 public institution employees in Ankara, the capital city of Turkey. The findings indicate that trust and perceived risk play a crucial role as antecedents for e-holiday purchase intention. Additionally, the results suggest that the fear of missing out (FOMO) has a moderating effect on the associations between the three dimensions of the technology acceptance model (TAM) and e-holiday purchase intention.

Keywords

Fear of Missing Out, E-Holiday Purchase Intention, Technology Acceptance Model, public institution employees

References

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APA
Doğan, Y., Balıkçıoğlu Dedeoğlu, S., & İlhan, İ. (2024). Examining E-Holiday Purchase Behavior through Technology Acceptance Model and FoMO. Journal of Multidisciplinary Academic Tourism, Special Issue 2 - Sustainability, Innovation and Changing Dynamics in Tourism: From Local to Global, 23-32. https://doi.org/10.31822/jomat.2024-SP-2-23
AMA
1.Doğan Y, Balıkçıoğlu Dedeoğlu S, İlhan İ. Examining E-Holiday Purchase Behavior through Technology Acceptance Model and FoMO. Jomat. 2024;(Special Issue 2 - Sustainability, Innovation and Changing Dynamics in Tourism: From Local to Global):23-32. doi:10.31822/jomat.2024-SP-2-23
Chicago
Doğan, Yunus, Sevgi Balıkçıoğlu Dedeoğlu, and İbrahim İlhan. 2024. “Examining E-Holiday Purchase Behavior through Technology Acceptance Model and FoMO”. Journal of Multidisciplinary Academic Tourism, no. Special Issue 2 - Sustainability, Innovation and Changing Dynamics in Tourism: From Local to Global: 23-32. https://doi.org/10.31822/jomat.2024-SP-2-23.
EndNote
Doğan Y, Balıkçıoğlu Dedeoğlu S, İlhan İ (October 1, 2024) Examining E-Holiday Purchase Behavior through Technology Acceptance Model and FoMO. Journal of Multidisciplinary Academic Tourism Special Issue 2 - Sustainability, Innovation and Changing Dynamics in Tourism: From Local to Global 23–32.
IEEE
[1]Y. Doğan, S. Balıkçıoğlu Dedeoğlu, and İ. İlhan, “Examining E-Holiday Purchase Behavior through Technology Acceptance Model and FoMO”, Jomat, no. Special Issue 2 - Sustainability, Innovation and Changing Dynamics in Tourism: From Local to Global, pp. 23–32, Oct. 2024, doi: 10.31822/jomat.2024-SP-2-23.
ISNAD
Doğan, Yunus - Balıkçıoğlu Dedeoğlu, Sevgi - İlhan, İbrahim. “Examining E-Holiday Purchase Behavior through Technology Acceptance Model and FoMO”. Journal of Multidisciplinary Academic Tourism. Special Issue 2 - Sustainability, Innovation and Changing Dynamics in Tourism: From Local to Global (October 1, 2024): 23-32. https://doi.org/10.31822/jomat.2024-SP-2-23.
JAMA
1.Doğan Y, Balıkçıoğlu Dedeoğlu S, İlhan İ. Examining E-Holiday Purchase Behavior through Technology Acceptance Model and FoMO. Jomat. 2024;:23–32.
MLA
Doğan, Yunus, et al. “Examining E-Holiday Purchase Behavior through Technology Acceptance Model and FoMO”. Journal of Multidisciplinary Academic Tourism, no. Special Issue 2 - Sustainability, Innovation and Changing Dynamics in Tourism: From Local to Global, Oct. 2024, pp. 23-32, doi:10.31822/jomat.2024-SP-2-23.
Vancouver
1.Yunus Doğan, Sevgi Balıkçıoğlu Dedeoğlu, İbrahim İlhan. Examining E-Holiday Purchase Behavior through Technology Acceptance Model and FoMO. Jomat. 2024 Oct. 1;(Special Issue 2 - Sustainability, Innovation and Changing Dynamics in Tourism: From Local to Global):23-32. doi:10.31822/jomat.2024-SP-2-23