Investigating visitor experiences of Ayder Plateau, a natural world heritage site

Berna Mazlum

doi:10.31822/jomat.2025-10-3-369

EN

Investigating visitor experiences of Ayder Plateau, a natural world heritage site

Abstract

With technological developments, the ability of visitors to easily share their experiences and easy access to these opinions affect the decisions of potential tourists. Learning positive and negative experiences can be very effective especially in planning and marketing processes. In this study, visitor experiences of Ayder Plateau, one of the touristic attractions of Rize province, were analyzed through the comments made on the TripAdvisor website, and the data obtained were evaluated by content analysis. As a result of the research in which 849 comments about Ayder Plateau, a natural world heritage, were analyzed; it was determined that although the scores given by the visitors about the destination were high (64%), negative opinions and complaints about the destination (52.91%) were higher than positive opinions (47.09%). In the research, 23 positive and 34 negative codes were identified. In addition, adjectives related to the “beauty of the destination” (excellent, magnificent, terrific, incredible, wonderful, etc.) constituted the most frequently repeated code in the positive direction, while the code “destruction of the natural beauty of the destination” was repeated the most in the negative direction. Based on the most recurrent negative opinions and complaints about Ayder Plateau, various suggestions were made.

Keywords

sustainability, natural areas, visitor experience, TripAdvisor, ayder

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Berna Mazlum ^*
0000-0002-6365-7830
Türkiye

Early Pub Date

October 17, 2025

Publication Date

December 21, 2025

Submission Date

July 3, 2024

Acceptance Date

September 22, 2025

Published in Issue

Year 2025 Volume: 10 Number: 3

DOI

https://doi.org/10.31822/jomat.2025-10-3-369

IZ

https://izlik.org/JA85BA86UF

APA

Mazlum, B. (2025). Investigating visitor experiences of Ayder Plateau, a natural world heritage site. Journal of Multidisciplinary Academic Tourism, 10(3), 369-378. https://doi.org/10.31822/jomat.2025-10-3-369

AMA

1.Mazlum B. Investigating visitor experiences of Ayder Plateau, a natural world heritage site. Jomat. 2025;10(3):369-378. doi:10.31822/jomat.2025-10-3-369

Chicago

Mazlum, Berna. 2025. “Investigating Visitor Experiences of Ayder Plateau, a Natural World Heritage Site”. Journal of Multidisciplinary Academic Tourism 10 (3): 369-78. https://doi.org/10.31822/jomat.2025-10-3-369.

EndNote

Mazlum B (December 1, 2025) Investigating visitor experiences of Ayder Plateau, a natural world heritage site. Journal of Multidisciplinary Academic Tourism 10 3 369–378.

IEEE

[1]B. Mazlum, “Investigating visitor experiences of Ayder Plateau, a natural world heritage site”, Jomat, vol. 10, no. 3, pp. 369–378, Dec. 2025, doi: 10.31822/jomat.2025-10-3-369.

ISNAD

Mazlum, Berna. “Investigating Visitor Experiences of Ayder Plateau, a Natural World Heritage Site”. Journal of Multidisciplinary Academic Tourism 10/3 (December 1, 2025): 369-378. https://doi.org/10.31822/jomat.2025-10-3-369.

JAMA

1.Mazlum B. Investigating visitor experiences of Ayder Plateau, a natural world heritage site. Jomat. 2025;10:369–378.

MLA

Mazlum, Berna. “Investigating Visitor Experiences of Ayder Plateau, a Natural World Heritage Site”. Journal of Multidisciplinary Academic Tourism, vol. 10, no. 3, Dec. 2025, pp. 369-78, doi:10.31822/jomat.2025-10-3-369.

Vancouver

1.Berna Mazlum. Investigating visitor experiences of Ayder Plateau, a natural world heritage site. Jomat. 2025 Dec. 1;10(3):369-78. doi:10.31822/jomat.2025-10-3-369

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