Determinants of sustainable local food preferences of Generation Z tourists

Emre Akoğul

doi:10.31822/jomat.2025-10-2-173

EN

Determinants of sustainable local food preferences of Generation Z tourists

Abstract

The study provides a perspective on sustainability through the lens of Generation Z, which is one of the most crucial issues in terms of the efficient use of limited resources. Specifically, our study focuses on identifying the underlying factors behind Generation Z's sustainable local food preferences. Data were collected from Türkiye between November and December 2023 using web-based surveys with a convenience sampling method. The "Partial Least Squares Structural Equation Modeling" approach was employed for data analysis. Research findings revealed that Generation Z tourists exhibit strong intentions regarding environmental concerns (EC), the social and environmental sustainability of local food (LFSES), green consumption value (GCV), and local food attitude (LFA). Additionally, Generation Z's preferences for local food were significantly and positively predicted by LFSES, GCV, and LFA. The results are believed to contribute to the existing theoretical knowledge on Generation Z's sustainable food consumption.

Keywords

Generation Z , Environmental concern , Sustainable local food.

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English

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Tourism (Other)

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Research Article

Authors

Emre Akoğul
0000-0002-3427-3977
Türkiye

Early Pub Date

April 2, 2025

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July 31, 2025

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May 2, 2024

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April 2, 2025

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Year 2025 Volume: 10 Number: 2

DOI

https://doi.org/10.31822/jomat.2025-10-2-173

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https://izlik.org/JA73BP69MA

APA

Akoğul, E. (2025). Determinants of sustainable local food preferences of Generation Z tourists. Journal of Multidisciplinary Academic Tourism, 10(2), 173-184. https://doi.org/10.31822/jomat.2025-10-2-173

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https://doi.org/10.3390/foods14213607

All the contents of this journal are licensed under a Creative Commons Attribution (CC-BY) 4.0 License (From September 2022) and available as full open access.

Determinants of sustainable local food preferences of Generation Z tourists

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Early Pub Date

Publication Date

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Acceptance Date

Published in Issue

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IZ

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Cited By

From green trust to green plates: How external stimuli shape Gen Z's local food purchases in organic tourism destinations

Acceptance of Innovative Food Among Tourists: Psychological Factors and Generational Differences in the Post-Transition Context of Serbia