Product Improvement as a Tool for Competition in Austrian Ski Schools: The Case of Ski School Toni Gruber

Toni Gruber; Ali Öztüren; Ebru Güneren Özdemir

doi:10.31822/jomat.469586

EN

Product Improvement as a Tool for Competition in Austrian Ski Schools: The Case of Ski School Toni Gruber

Abstract

As skiing practice has not changed much in the past decades, an improved product is a necessity to be competitive in the market. The purpose of this study was to develop a new ski-instruction approach in the children’s market. A selection of 777 children over two consecutive winter seasons were taught in the first season with a standard instruction approach and then an improved instruction approach based on neuroscientific findings in the following season. The results of the study were that the improved approach significantly developed not only the speed of learning, but also the overall achieved skiing and satisfaction level. Traditional parameters (group size, ski length, etc.) are not as important as previously considered. By setting the focus for a succeeding ski lesson more on social skills (capacity for teamwork, cooperation, motivation, empathy, and interaction) children satisfaction can be improved.

Keywords

Austria,Youth Training,Social Skills,Product Improvement,Competition,Ski School,Social Skills,Youth Training,Austria

References

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Toni Gruber This is me

Ali Öztüren
Cyprus

Ebru Güneren Özdemir ^*
Türkiye

Publication Date

December 15, 2018

Submission Date

March 22, 2018

Acceptance Date

October 31, 2018

Published in Issue

Year 2018 Volume: 3 Number: 2

DOI

https://doi.org/10.31822/jomat.469586

IZ

https://izlik.org/JA66BU64XZ

APA

Gruber, T., Öztüren, A., & Güneren Özdemir, E. (2018). Product Improvement as a Tool for Competition in Austrian Ski Schools: The Case of Ski School Toni Gruber. Journal of Multidisciplinary Academic Tourism, 3(2), 1-9. https://doi.org/10.31822/jomat.469586

AMA

1.Gruber T, Öztüren A, Güneren Özdemir E. Product Improvement as a Tool for Competition in Austrian Ski Schools: The Case of Ski School Toni Gruber. Jomat. 2018;3(2):1-9. doi:10.31822/jomat.469586

Chicago

Gruber, Toni, Ali Öztüren, and Ebru Güneren Özdemir. 2018. “Product Improvement As a Tool for Competition in Austrian Ski Schools: The Case of Ski School Toni Gruber”. Journal of Multidisciplinary Academic Tourism 3 (2): 1-9. https://doi.org/10.31822/jomat.469586.

EndNote

Gruber T, Öztüren A, Güneren Özdemir E (December 1, 2018) Product Improvement as a Tool for Competition in Austrian Ski Schools: The Case of Ski School Toni Gruber. Journal of Multidisciplinary Academic Tourism 3 2 1–9.

IEEE

[1]T. Gruber, A. Öztüren, and E. Güneren Özdemir, “Product Improvement as a Tool for Competition in Austrian Ski Schools: The Case of Ski School Toni Gruber”, Jomat, vol. 3, no. 2, pp. 1–9, Dec. 2018, doi: 10.31822/jomat.469586.

ISNAD

Gruber, Toni - Öztüren, Ali - Güneren Özdemir, Ebru. “Product Improvement As a Tool for Competition in Austrian Ski Schools: The Case of Ski School Toni Gruber”. Journal of Multidisciplinary Academic Tourism 3/2 (December 1, 2018): 1-9. https://doi.org/10.31822/jomat.469586.

JAMA

1.Gruber T, Öztüren A, Güneren Özdemir E. Product Improvement as a Tool for Competition in Austrian Ski Schools: The Case of Ski School Toni Gruber. Jomat. 2018;3:1–9.

MLA

Gruber, Toni, et al. “Product Improvement As a Tool for Competition in Austrian Ski Schools: The Case of Ski School Toni Gruber”. Journal of Multidisciplinary Academic Tourism, vol. 3, no. 2, Dec. 2018, pp. 1-9, doi:10.31822/jomat.469586.

Vancouver

1.Toni Gruber, Ali Öztüren, Ebru Güneren Özdemir. Product Improvement as a Tool for Competition in Austrian Ski Schools: The Case of Ski School Toni Gruber. Jomat. 2018 Dec. 1;3(2):1-9. doi:10.31822/jomat.469586

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* JOMAT implemented a phased transition in its licensing policy between 2022 and 2023. Articles published prior to this transition were licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) license. As of 2024, all newly published articles are licensed under the Creative Commons Attribution (CC BY 4.0) license.

Abstract

Product Improvement as a Tool for Competition in Austrian Ski Schools: The Case of Ski School Toni Gruber

Abstract

Keywords

References

Details

Primary Language

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Authors

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Acceptance Date

Published in Issue

DOI

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