Marketing cheese tourism in global times

Francesc Fusté-forné

doi:10.31822/jomat.2021-6-2-73

EN

Marketing cheese tourism in global times

Abstract

Food tourism is defined as a journey to a destination in order to discover a culture through its food. Special segments of culinary tourism have emerged during the last decades to valorize local products and drinks and award tourism value to food. This is the case of cheese tourism, which has been recently studied with increasing management and marketing implications. In this sense, planning and development of food-based marketing strategies represent a key factor towards the success of a niche tourism. In particular, this paper investigates the process of marketing cheese tourism in social media. Drawing on a visual content analysis focused on Instagram, the research analyses the virtual storytelling of Manchego cheese. Results showcase how cheese is communicated to audiences and reveal the potential of social media to create a cheese-based narrative. Both theoretical and practical implications of the study are described.

Keywords

culinary heritage, food tourism, gastronomy, regional development

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Francesc Fusté-forné ^*
0000-0002-3800-9284
Spain

Publication Date

December 31, 2021

Submission Date

October 17, 2020

Acceptance Date

April 9, 2021

Published in Issue

Year 2021 Volume: 6 Number: 2

DOI

https://doi.org/10.31822/jomat.2021-6-2-73

IZ

https://izlik.org/JA86SD45WC

APA

Fusté-forné, F. (2021). Marketing cheese tourism in global times. Journal of Multidisciplinary Academic Tourism, 6(2), 73-79. https://doi.org/10.31822/jomat.2021-6-2-73

AMA

1.Fusté-forné F. Marketing cheese tourism in global times. Jomat. 2021;6(2):73-79. doi:10.31822/jomat.2021-6-2-73

Chicago

Fusté-forné, Francesc. 2021. “Marketing Cheese Tourism in Global Times”. Journal of Multidisciplinary Academic Tourism 6 (2): 73-79. https://doi.org/10.31822/jomat.2021-6-2-73.

EndNote

Fusté-forné F (December 1, 2021) Marketing cheese tourism in global times. Journal of Multidisciplinary Academic Tourism 6 2 73–79.

IEEE

[1]F. Fusté-forné, “Marketing cheese tourism in global times”, Jomat, vol. 6, no. 2, pp. 73–79, Dec. 2021, doi: 10.31822/jomat.2021-6-2-73.

ISNAD

Fusté-forné, Francesc. “Marketing Cheese Tourism in Global Times”. Journal of Multidisciplinary Academic Tourism 6/2 (December 1, 2021): 73-79. https://doi.org/10.31822/jomat.2021-6-2-73.

JAMA

1.Fusté-forné F. Marketing cheese tourism in global times. Jomat. 2021;6:73–79.

MLA

Fusté-forné, Francesc. “Marketing Cheese Tourism in Global Times”. Journal of Multidisciplinary Academic Tourism, vol. 6, no. 2, Dec. 2021, pp. 73-79, doi:10.31822/jomat.2021-6-2-73.

Vancouver

1.Francesc Fusté-forné. Marketing cheese tourism in global times. Jomat. 2021 Dec. 1;6(2):73-9. doi:10.31822/jomat.2021-6-2-73

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