Transformation of tourism and hospitality customers’ perception of risk and customers’ needs for control

Erdoğan Koç; Bilge Villi

doi:10.31822/jomat.2021-6-2-117

EN

Transformation of tourism and hospitality customers’ perception of risk and customers’ needs for control

Abstract

Although tourism and hospitality have transformed to be much safer activities compared with the past with the developments in transportation and information technologies, they still involve many risks. This review paper explains and discusses the influence of the perception of risk on consumer behaviour in tourism and hospitality and strategies that can be used to reduce consumers’ risk perceptions. As eliminating or reducing consumers' risk perceptions help tourism and hospitality businesses attract more customers and maintain them, understanding concepts of risk and control may enable tourism and hospitality businesses to establish competitive advantage over their competitors. With this background in mind, the study introduces the concept of risk and the types of risks that may be associated with tourism and hospitality activities. The study also explains factors such as personality, personal characteristics which may influence customers' risk perceptions, and how these influences may take place in various contexts. Then, the study explains the theory of control and types of control which may be used to reduce consumers’ risk perceptions.

Keywords

Risk perception, uncertainty, hospitality, types of risks, control, culture, personality

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Review

Authors

Erdoğan Koç
0000-0003-3183-2574
Türkiye

Bilge Villi ^*
0000-0002-1175-2043
Türkiye

Publication Date

December 31, 2021

Submission Date

February 2, 2021

Acceptance Date

June 7, 2021

Published in Issue

Year 2021 Volume: 6 Number: 2

DOI

https://doi.org/10.31822/jomat.2021-6-2-117

IZ

https://izlik.org/JA34TG78GK

APA

Koç, E., & Villi, B. (2021). Transformation of tourism and hospitality customers’ perception of risk and customers’ needs for control. Journal of Multidisciplinary Academic Tourism, 6(2), 117-125. https://doi.org/10.31822/jomat.2021-6-2-117

AMA

1.Koç E, Villi B. Transformation of tourism and hospitality customers’ perception of risk and customers’ needs for control. Jomat. 2021;6(2):117-125. doi:10.31822/jomat.2021-6-2-117

Chicago

Koç, Erdoğan, and Bilge Villi. 2021. “Transformation of Tourism and Hospitality Customers’ Perception of Risk and Customers’ Needs for Control”. Journal of Multidisciplinary Academic Tourism 6 (2): 117-25. https://doi.org/10.31822/jomat.2021-6-2-117.

EndNote

Koç E, Villi B (December 1, 2021) Transformation of tourism and hospitality customers’ perception of risk and customers’ needs for control. Journal of Multidisciplinary Academic Tourism 6 2 117–125.

IEEE

[1]E. Koç and B. Villi, “Transformation of tourism and hospitality customers’ perception of risk and customers’ needs for control”, Jomat, vol. 6, no. 2, pp. 117–125, Dec. 2021, doi: 10.31822/jomat.2021-6-2-117.

ISNAD

Koç, Erdoğan - Villi, Bilge. “Transformation of Tourism and Hospitality Customers’ Perception of Risk and Customers’ Needs for Control”. Journal of Multidisciplinary Academic Tourism 6/2 (December 1, 2021): 117-125. https://doi.org/10.31822/jomat.2021-6-2-117.

JAMA

1.Koç E, Villi B. Transformation of tourism and hospitality customers’ perception of risk and customers’ needs for control. Jomat. 2021;6:117–125.

MLA

Koç, Erdoğan, and Bilge Villi. “Transformation of Tourism and Hospitality Customers’ Perception of Risk and Customers’ Needs for Control”. Journal of Multidisciplinary Academic Tourism, vol. 6, no. 2, Dec. 2021, pp. 117-25, doi:10.31822/jomat.2021-6-2-117.

Vancouver

1.Erdoğan Koç, Bilge Villi. Transformation of tourism and hospitality customers’ perception of risk and customers’ needs for control. Jomat. 2021 Dec. 1;6(2):117-25. doi:10.31822/jomat.2021-6-2-117

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