The aim of the research is to identify the problems faced by hotel businesses within the scope of internal and external environmental factors. In this context, qualitative research method was applied in the research. Data was collected through face-to-face semi-structured interviews with people who are the owners and senior managers of hotel businesses operating in Akçakoca. A total of 10 hotel businesses were interviewed. Data were analyzed with descriptive analysis technique. As a result of the research, it has been revealed that the enterprises face economic, political, legal and natural environmental problems arising from the remote environmental factors. It was also found out that they do not generally encounter problems arising from immediate environmental factors. Lastly, it was found out that generally they face marketing, human resources, finance and accounting problems in general in the context of internal environmental factors.
This study is derived from the paper presented at the Continents Tourism Management Conference (MTCON-2020) held in Antalya between 02-05 April, 2020.
研究的目的是在内部和外部环境因素的范围内找出酒店企业面临的问题。为此，研究采用了定性研究方法。通过与阿克恰科卡地区酒店企业的业主和高级管理人员进行面对面的半结构化访谈收集数据。共采访了 10 家酒店企业。数据采用描述性分析技术进行分析。研究结果表明，企业面临着经济、政治、法律和自然环境等方面的问题，这些问题都是由偏远环境因素造成的。研究还发现，企业一般不会遇到直接环境因素引起的问题。最后，研究还发现，在内部环境因素方面，企业普遍面临营销、人力资源、财务和会计等问题。
|Erken Görünüm Tarihi||22 Temmuz 2023|
|Yayımlandığı Sayı||Yıl 2024 Cilt: 9 Sayı: 1 - Forthcoming Issue|
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