BibTex RIS Kaynak Göster

Market Research of the Coffee Sales in Stara Zagora

Yıl 2008, Cilt: 5 Sayı: 2, 111 - 118, 01.06.2008

E. Genchev A. Marinov

Öz

Anahtar Kelimeler

-

Kaynakça

  • Anonymous, 2004. “About 70% of the household consumption is of Bulgarian commodities”, “Capital”, newspaper, issue 16/2004.
  • Bernhardt, K., T. Kinnear, 1988. “Cases in marketing management” BPI IRWIN, p.117
  • Draganov, М. 2005. “Methodical questions of the researsh of the consumer choice” - “Economics and agricultural management”, magazine, issue 2
  • Heig, P., P. Jackson, 1993. “How to make market research”, Delfin Press.
  • Kalinov, К. 2001. “Statistical methods in the sciences of behavior and society”, New Bulgarian University, Sofia.
  • Naneva, l., Т. Georgieva, 1999“Methodology for processing data from market surveys on foods”, magazine “Economics and agricultural management ”, issue 3, p.36
  • Punj G, D. W. Stewart, 1983. “Cluster Analysis in Marketing Research: Review and Suggestions for Application”, Journal of Marketing Research, Vol. XX (May 1983), p.135
  • Zailer, А., 1992. “Marketing - successful realization in practice”, Sofia, Volume I, p.54
  • Zhelev, S. 2000. “Market research for market decisions”, Sofia, p.152
  • http://www.fas.usda.gov/htp/tropical/2005/12- 05/cofconim.pdf

Market Research of the Coffee Sales in Stara Zagora

Yıl 2008, Cilt: 5 Sayı: 2, 111 - 118, 01.06.2008

E. Genchev A. Marinov

Öz

bayanlar en önemli pazar segmentini oluşturmaktadırlar. Bayanların neredeyse yarısı kahveyi evde içmekte iken erkeklerin favori mekânları cafelerdir (% 44,3). Araştırma sonuçlarının detaylı analizi göstermiştir ki; Nova Brazilia %28,1’le Pazarın lideri iken, Lavazza % 23,1 ile ikinci sırada yer almaktadır. Hem kadınlar hem de erkekler için kahvenin en önemli karakteristiği kahvenin tadı ve kalitesidir

Anahtar Kelimeler

pazar araştırması kahve pazarı gıda işleme endüstrisi tarım

Kaynakça

  • Anonymous, 2004. “About 70% of the household consumption is of Bulgarian commodities”, “Capital”, newspaper, issue 16/2004.
  • Bernhardt, K., T. Kinnear, 1988. “Cases in marketing management” BPI IRWIN, p.117
  • Draganov, М. 2005. “Methodical questions of the researsh of the consumer choice” - “Economics and agricultural management”, magazine, issue 2
  • Heig, P., P. Jackson, 1993. “How to make market research”, Delfin Press.
  • Kalinov, К. 2001. “Statistical methods in the sciences of behavior and society”, New Bulgarian University, Sofia.
  • Naneva, l., Т. Georgieva, 1999“Methodology for processing data from market surveys on foods”, magazine “Economics and agricultural management ”, issue 3, p.36
  • Punj G, D. W. Stewart, 1983. “Cluster Analysis in Marketing Research: Review and Suggestions for Application”, Journal of Marketing Research, Vol. XX (May 1983), p.135
  • Zailer, А., 1992. “Marketing - successful realization in practice”, Sofia, Volume I, p.54
  • Zhelev, S. 2000. “Market research for market decisions”, Sofia, p.152
  • http://www.fas.usda.gov/htp/tropical/2005/12- 05/cofconim.pdf
Toplam 10 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

E. Genchev A. Marinov Bu kişi benim

Yayımlanma Tarihi 1 Haziran 2008
Gönderilme Tarihi 2 Kasım 2014
Yayımlandığı Sayı Yıl 2008 Cilt: 5 Sayı: 2

Kaynak Göster

APA Marinov, E. G. A. (2008). Market Research of the Coffee Sales in Stara Zagora. Tekirdağ Ziraat Fakültesi Dergisi, 5(2), 111-118.
AMA Marinov EGA. Market Research of the Coffee Sales in Stara Zagora. JOTAF. Haziran 2008;5(2):111-118.
Chicago Marinov, E. Genchev A. “Market Research of the Coffee Sales in Stara Zagora”. Tekirdağ Ziraat Fakültesi Dergisi 5, sy. 2 (Haziran 2008): 111-18.
EndNote Marinov EGA (01 Haziran 2008) Market Research of the Coffee Sales in Stara Zagora. Tekirdağ Ziraat Fakültesi Dergisi 5 2 111–118.
IEEE E. G. A. Marinov, “Market Research of the Coffee Sales in Stara Zagora”, JOTAF, c. 5, sy. 2, ss. 111–118, 2008.
ISNAD Marinov, E. Genchev A. “Market Research of the Coffee Sales in Stara Zagora”. Tekirdağ Ziraat Fakültesi Dergisi 5/2 (Haziran 2008), 111-118.
JAMA Marinov EGA. Market Research of the Coffee Sales in Stara Zagora. JOTAF. 2008;5:111–118.
MLA Marinov, E. Genchev A. “Market Research of the Coffee Sales in Stara Zagora”. Tekirdağ Ziraat Fakültesi Dergisi, c. 5, sy. 2, 2008, ss. 111-8.
Vancouver Marinov EGA. Market Research of the Coffee Sales in Stara Zagora. JOTAF. 2008;5(2):111-8.