Evaluation of pharmaceutical companies’ websites in technology development zones: the case of Türkiye

Year 2024, Volume: 28 Issue: 6, 1946 - 1952, 28.06.2025

Leyla Yumrukaya , Furkan Yavuz Bilge Sözen Şahne , Selen Yeğenoğlu

https://doi.org/10.29228/jrp.867

Abstract

Technology development zones are crucial for innovation-driven sectors such as the pharmaceutical industry. In addition to their innovative characteristics, companies in technology development zones have corporate identities. In this context, websites are critical tools for building relationships with the public and stakeholders and represent their corporate identities. Thus, in this study, we examined the content of pharmaceutical companies’ websites in technology development zones in Türkiye. After refining the list of pharmaceutical companies in technology development zones, their websites were evaluated according to criteria based on the literature considering their corporate characteristics. Next to the literature, their region, being global/local, having products, and collaborations are considered for comparison. There were 30 pharmaceutical companies in the 81 technology development zones. The highest and lowest scores are 34 and 5, respectively. We found no statistical significance in the scores of the companies’ websites considering being global/local and collaborating. On the contrary, we found a statistical difference between groups considering the products and corporate communication scores of companies that have available products. In the pharmaceutical industry, as an innovation-driven sector, it is important to take place in competitive markets not only with innovation but also with technology-based products. Here, websites can serve as a channel for communication and strengthen their brand image. In addition, to enhance the accessibility and trustworthiness of content, websites should be built in a standardized and comprehensive manner.

Keywords

Corporate identity , corporate websites , pharmaceutical industry , technology development zone

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