Bozcaada Destinasyonu 3S Turizm Ziyaretçilerinin Davranışsal Niyetlerinin İncelenmesi

Aziz Bükey

Bozcaada Destinasyonu 3S Turizm Ziyaretçilerinin Davranışsal Niyetlerinin İncelenmesi

Abstract

Bu araştırmanın amacı Bozcaada destinasyonunu deniz-kum-güneş üçlüsü (3s) kapsamında ziyaret eden turistlerin imaj ve tutum algılarının davranışsal niyetlerine etkisini belirlemektir. Nicel araştırma deseni doğrultusunda veri toplama yöntemi olarak anket formu kullanılmıştır. Kolayda örneklem metodu kullanılarak 256 katılımcıdan veri toplanmıştır. Araştırma modelinin test edilmesi için SPSS.23 istatistik programında regresyon analizi kullanılmıştır. Araştırma sonuçları incelendiğine 3s turizm imajının 3s turizme karşı tutuma olumlu yönde etkisi tespit edilmiştir. Ayrıca 3s turizme karşı tutumun ziyaret etme niyeti ve tavsiye etme niyetine olumlu yönde etki ettiği sonucuna ulaşılmıştır.

Keywords

References

Aarstad, J., Ness, H. & Haugland, S. A. (2015). Innovation, uncertainty, and inter-firm shortcut ties in a tourism destination context. Tourism management, 48, 354-361.
Ajzen, I. (1985). From Intentions to Actions: A Theory of Planned Behavior, J. Kuhl & J. Beckman (Eds.), Action Control, From Cognition to Behaviour, Springer- Verlag Berlin Heidelberg, ss. 11-39.
Ajzen, I. (2001). Attitudes. Annual Review of Psychology, 52, 27–58.
Ajzen, I. & Fishbein, M. (1980). Understanding Attitude and Predicting Social Behavior. Englewood Cliffs: Prentice-hall, New Jersey.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behaviorand Human Decision Processes, 50(2), 179–211.
Alipour, H., Olya, H. G., Maleki, P. & Dalir, S. (2020). Behavioral responses of 3S tourism visitors: Evidence from a Mediterranean Island destination. Tourism Management Perspectives, 33, 100-624.
Andrade, H., Alcoforado, M.J. & Oliveira, S. (2007). Developments in tourism climatology. In: Methodologies to assess the effects of climate on tourism: Weather type and individual Perception. http://www.mif.uni-freiburg.de/isb/ws3/report.htm. Erişim Tarihi: 12 Aralık 2020.
Arndt, J. (1967). Role of product-related conversations in the diffusion of a new product. Journal of Marketing Research, 4, 291-295.

Assaker, G. (2014). Examining a hierarchical model of Australia’s destination image. Journal of Vacation Marketing, 20(3), 195-210.
Bagaeen, S. (2007). Brand Dubai: The Instant City; or the Instantly Recognizable City. International Planning Studies, 12(2), 173-197.
Baloğlu, S. (2000). A path analytic model of visitation intention involving information sources, socio-psychological motivations and destination image. Journal of Travel and Tourism Marketing, 8(3), 81-91.
Baloğlu, S. & McCleary, K. (1999). A model of destination image formation. Annals of Tourism Research, 26(4), 868-897.
Beerli-Palacio, A. & Martín-Santana, J. D. (2020). Explaining the gap in the image of tourist destinations through the content of and exposure to secondary sources of information. Current Issues in Tourism, 23(20), 2572-2584.
Bigne, J. E., Sanchez, M. I. & Sanchez, J. (2001). Tourism image, evaluation variables and after purchase behaviour: Inter-relationship. Tourism management, 22(6), 607-616.
Chen, C. F. & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions?. Tourism management, 28(4), 1115-1122.
Chen, N. & Funk, D. C. (2010). Exploring destination image, experience and revisit intention: A comparison of sport and non-sport tourist perceptions. Journal of Sport & Tourism, 15(3), 239-259.
Chevalier, J. A. & Mayzlin, D. (2006). The effect of word of mouth on sales: Online book reviews. Journal of marketing research, 43(3), 345-354.
Chon, K. S. (1990). The role of destination image in tourism: A review and discussion. Tourist Review, 45(2), 2-9.
Chon, K. S. (1991). Tourism destination image modification process. Tourism Management, 12(1), 68-72.
Clark, G. (2006). In City marketing and economic development. Paper presented at the international city marketing Summit, November (pp. 1-81), Madrid, Spain.
Çanakkale İl Kültür ve Turizm Müdürlüğü (2020). Bozcada Hakkında, https://canakkale.ktb.gov.tr/TR-70576/bozcaada-tenedos.html, Erişim Tarihi: 24.12.2020. Çavuşoğlu, S. & Durmaz, Y. (2020). Deneyimsel Pazarlama ve Yeşil Davranış. (1. Basım). İstanbul: Hiper Yayın.
Çavuşoğlu, S. & Bilginer, F. (2018). Tüketici Deneyimlerinin Tekrar Ziyaret Etme Niyetine Etkisi: Bingöl İli Örneği. Türk Sosyal Bilimler Araştırmaları Dergisi, 3(1), 72-85.
Çavuşoğlu, S. & Durmaz, Y. (2019). Yeşil Davranışlara Karşı Tutumun Ziyaret Niyetine Etkisinde Yeşil İmajın Düzenleyicilik Rolü: Yeşil Oteller Örneği. Fırat Üniversitesi Sosyal Bilimler Dergisi, 29(2), 303-315.
Demirağ, B. & Çavuşoğlu, S. (2019). Marka imajının tutumsal marka sadakati üzerindeki etkisinin incelenmesi: Bingöl otelleri örneği. Tourism and Recreation, 1(1), 15-22.
Di Pietro, L., Di Virgilio, F. & Pantano, E. (2012). Social network for the choice of tourist destination: attitude and behavioural intention. Journal of Hospitality and Tourism Technology, 3(1), 60-76.
Echtner, C. & Ritchie, J. (1993). The measurement of destination image: An empirical assessment. Journal of Travel Research, 31(4), 3-13.
Ekinci, Y. & Hosany, S. (2006). Destination personality: An application of brand personality to tourism destinations. Journal of Travel Research, 45(2), 127-139.
Fishbein, M. (1980). A Theory of Reasoned Action: Some Applications and Implications. In Nebraska Symposium on Motivation, H.E. Howe and M.M. Page, eds., 65-116. Lincoln, NE: University of Nebraska Press.
Fishbein, M. (ed.) (1967). Readings in Attitude Theory and Measurement. New York: Wiley.
Gallarza, M.G., Saura, I.G. & Garcia, H.C. (2002). Destination image: Towards a conceptual framework. Annals of Tourism Research, 29(1), 56-78.
Hellier, P., Geursen, G., Carr, R., & Rickard, J. (2013). Customer repurchase intention: a general structural equation model. European Journal of Marketing, 37, 11/12, 1762–1800.
Hernández-Lobato, L., Solis-Radilla, M. M., Moliner-Tena, M. A. & Sánchez-García, J. (2006). Tourism destination image, satisfaction and loyalty: a study in Ixtapa-Zihuatanejo, Mexico. Tourism geographies, 8(4), 343-358.
Hosany, S., Ekinci, Y. & Uysal, M. (2006). Destination image and destination personality: An application of branding theories to tourism places. Journal of Business Research, 59(5), 638-642.
Huang, S. & Van der Veen, R. (2019). The moderation of gender and generation in the effects of perceived destination image on tourist attitude and visit intention: A study of potential Chinese visitors to Australia. Journal of Vacation Marketing, 25(3), 375-389.
Jalilvand, M. R. & Samiei, N. (2012). The impact of electronic word of mouth on a tourism destination choice. Internet Research, 22(5), 591-612.
Jalilvand, M. R., Samiei, N., Dini, B. & Manzari, P. Y. (2012). Examining the structural relationships of electronic word of mouth, destination image, tourist attitude toward destination and travel intention: An integrated approach. Journal of Destination Marketing & Management, 1(1-2), 134-143.
Kement, Ü. (2019a). Yeşil Tutumunun Davranışsal Niyet Türlerine Etkisi: Yeşil İmajın Aracılık Rolü. OPUS Uluslararası Toplum Araştırmaları Dergisi, 10(17), 370-394.
Kement, Ü. (2019b). Üçüncü Nesil Kahve Sunan İşletmelerde Hizmet Kalitesi, Müşteri Tatmini ve Davranışsal Niyet İncelemesi; Algılanan Fiyatın Düzenleyicilik Rolü. Journal of Tourism and Gastronomy Studies,7(2), 1252-1270.
Kement, Ü., Çavuşoğlu, S., Bükey, A. & Başar, B. (2018). Termal Turizm İşletmelerinde Tekrar Ziyaret ve Tavsiye Etme Niyetinin İncelenmesi: Otel Ambiyansının Düzenleyici Rolü, 19. Ulusal Turizm Kongresi, 17-21 Ekim Afyon Karahisar.
Kim, H. & Richardson, S.L. (2003). Motion picture impacts on destination images. Annals of Tourism Research, 30(1), 216-237.
Kim, S. S. & Morrsion, A. M. (2005). Change of images of South Korea among foreign tourists after the 2002 FIFA World Cup. Tourism Management, 26(2), 233-247.
Kozak, M. & Rimmington, M. (2000). Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination. Journal of Travel Research, 38(1), 260-269.
Lee, C. C. (2001). Predicting tourist attachment to destinations. Annals of Tourism Research, 28(1), 229-331.
Lee, T. H. (2009). A structural model to examine how destination image, attitude, and motivation affect the future behavior of tourists. Leisure sciences, 31(3), 215-236.
Lee, C. K., Lee, Y. K. & Lee, B. (2005). Korea's destination image formed by the 2002 World Cup. Annals of Tourism Research, 32(4), 839-858.
Lee, T. H. (2007). An ecotourism behavioural model of national forest recreation areas in Taiwan. International Forestry Review, 9(3), 771-785.
Lee, T. H. (2009). A structural model to examine how destination image, attitude, and motivation affect the future behavior of tourists. Leisure sciences, 31(3), 215-236.
Litvin, S. W. & Ling, S. N. S. (2001). The destination attribute management model: an empirical application to Bintan, Indonesia. Tourism Management, 22(5), 481-492.
MacKay, K.J. & Fesenmaier, D.R. (2000). An exploration of cross-cultural destination image assessment. Journal of Travel Research, 38, 417-423.
Martin, H.S. & Bosque, I.A.R. (2008). Exploring the cognitive-affective nature of destination image and the role of psychological factors in its formation. Tourism Management, 29, 263-277.
Murphy, L., Moscardo, G. & Benckendorff, P. (2007). Using brand personality to differentiate regional tourism destinations. Journal of Travel Research, 46(1), 5-14.
Phillips, W. & Jang, S. (2008). Destination image and tourist attitude. Tourism Analysis, 13(4), 401-411.
Pike, S. (2009). Destination brand positions of a competitive set of near-home destinations. Tourism Management, 30(6), 857-866.
Prayag, G. (2008). Image, Satisfaction and Loyalty—The Case of Cape Town. Anatolia, 19 (2), 205–224.
Qu, H., Kim, L. H. & Im, H. H. (2011). A model of destination branding: Integrating the concepts of the branding and destination image. Tourism management, 32(3), 465-476.
Özer, L., Kement, Ü. & Gültekin, B. (2015). Genişletilmiş planlanmış davranış teorisi kapsamında yeşil yıldızlı otelleri tekrar ziyaret etme niyeti. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 33(4), 59-85.
Ragheb, M. G. & Tate, R. L. (1993). A behavioural model of leisure participation, based on leisure attitude, motivation and satisfaction. Leisure studies, 12(1), 61-70.
Schiffman, L.G. & Kanuk, L.L. (1994). Consumer behavior (5th ed.). Englewood Cliffs, NJ: Prentice Hall, New Jersey.
Sen, S. & Lerman, D. (2007). Why are you telling me this? An examination into negative consumer reviews on the web. Journal of interactive marketing, 21(4), 76-94.
Smith, A. (2006). Accessing the contribution of flagship projects to city image change: A quasi-experimental technique. International Journal of Tourism Research, 8, 391-404.
Smith, R. E. & Vogt, C. A. (1995). The effects of integrating advertising and negative word-of-mouth communications on message processing and response. Journal of Consumer Psychology, 4(2), 133-151.
Souiden, N., Ladhari, R. & Chiadmi, N. E. (2017). Destination personality and destination image. Journal of Hospitality and Tourism Management, 32, 54-70.
Tasci, A.D.A., Gartner, W.C. & Cavusgil, S.T. (2007). Conceptualization and operationalization of destination image. Journal of Hospitality and Tourism Research, 31(2), 194-223.
Vincent, V. C. & Thompson, W. (2002). Assessing community support and sustainability for ecotourism development. Journal of travel research, 41(2), 153-160.
Woomi, P. & Soocheong,J. (2008). Destination image and tourist attitude. Tourism Analysis, 13(4), 401–411.
Xia, L. & Bechwati, N. N. (2008). Word of mouse: the role of cognitive personalization in online consumer reviews. Journal of interactive Advertising, 9(1), 3-13.
Um, S. & Crompton, J. L. (1990). Attitude determinants in tourism destination choice. Annals of tourism research, 17(3), 432-448.
Yen, I. Y. & Kerstetter, D. (2008). Residents' view of expected tourism impact, attitude, and behavioral intention. Tourism Analysis, 13(5-6), 545-564.
Yoon, Y. & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(1), 45-56.
Zeithaml, V. A., Berry, L. L. & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60, 31-46.
Zhang, H., Fu, X., Cai, L.A. & Lu, L. (2014). Destination image and tourist loyalty: A metaanalysis. Tourism Management, 40, 213-223.

Details

Primary Language

Turkish

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Aziz Bükey ^*
0000-0002-5476-8408
Türkiye

Publication Date

December 31, 2020

Submission Date

December 29, 2020

Acceptance Date

December 30, 2020

Published in Issue

Year 2020 Volume: 2 Number: 2

IZ

https://izlik.org/JA87ZS66DC

Cite

RIS / Bibtex

APA

Bükey, A. (2020). Bozcaada Destinasyonu 3S Turizm Ziyaretçilerinin Davranışsal Niyetlerinin İncelenmesi. Journal of Sport for All and Recreation, 2(2), 101-108. https://izlik.org/JA87ZS66DC

AMA

1.Bükey A. Bozcaada Destinasyonu 3S Turizm Ziyaretçilerinin Davranışsal Niyetlerinin İncelenmesi. JSAR. 2020;2(2):101-108. https://izlik.org/JA87ZS66DC

Chicago

Bükey, Aziz. 2020. “Bozcaada Destinasyonu 3S Turizm Ziyaretçilerinin Davranışsal Niyetlerinin İncelenmesi”. Journal of Sport for All and Recreation 2 (2): 101-8. https://izlik.org/JA87ZS66DC.

EndNote

Bükey A (December 1, 2020) Bozcaada Destinasyonu 3S Turizm Ziyaretçilerinin Davranışsal Niyetlerinin İncelenmesi. Journal of Sport for All and Recreation 2 2 101–108.

IEEE

[1]A. Bükey, “Bozcaada Destinasyonu 3S Turizm Ziyaretçilerinin Davranışsal Niyetlerinin İncelenmesi”, JSAR, vol. 2, no. 2, pp. 101–108, Dec. 2020, [Online]. Available: https://izlik.org/JA87ZS66DC

ISNAD

Bükey, Aziz. “Bozcaada Destinasyonu 3S Turizm Ziyaretçilerinin Davranışsal Niyetlerinin İncelenmesi”. Journal of Sport for All and Recreation 2/2 (December 1, 2020): 101-108. https://izlik.org/JA87ZS66DC.

JAMA

1.Bükey A. Bozcaada Destinasyonu 3S Turizm Ziyaretçilerinin Davranışsal Niyetlerinin İncelenmesi. JSAR. 2020;2:101–108.

MLA

Bükey, Aziz. “Bozcaada Destinasyonu 3S Turizm Ziyaretçilerinin Davranışsal Niyetlerinin İncelenmesi”. Journal of Sport for All and Recreation, vol. 2, no. 2, Dec. 2020, pp. 101-8, https://izlik.org/JA87ZS66DC.

Vancouver

1.Aziz Bükey. Bozcaada Destinasyonu 3S Turizm Ziyaretçilerinin Davranışsal Niyetlerinin İncelenmesi. JSAR [Internet]. 2020 Dec. 1;2(2):101-8. Available from: https://izlik.org/JA87ZS66DC